Priya Dogra – Certification | Jobs | Internships
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Module 1
Question 1: Anya is working on a presentation for potential investors.
They would like to see how the demand for public parking has grown in the past three years.
Anya has created the following four graphics to illustrate the growth demand.
Which graphic would be the clearest and make the most impact on the investors?
Select All Correct Responses
- Image of a table of figures
- Image of bar graph
- Image of pie chart
- Image of a heat map
Question 1: Which type of data relates to a metric that can be represented with a number?
- Quantitative\
- Qualitative
- Holistic
- Customer
Question 2: What makes the data cycle useful?
- It helps you make the most of the data collected from marketing activities\
- It helps you evaluate your competition
- It provides information about what users like about your website
- It presents collected data in a visually appealing way
Question 3: Fill in the blank:
Actionable insights can be described as explaining the __ of an online marketing campaign.
- ‘Why’\
- ‘How’
- ‘When’
- ‘Who’
Question 4: Which of the following is a benefit of using spreadsheets?
- Vast quantities of data can be stored, sorted and analysed quickly\
- Data can only be accessed when all users are online
- Valuable customer and market insights can be delivered quickly
- Spreadsheets are the only way to collect data and extrapolate results
Question 5: If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider?
- Bar chart
- Pie chart
- Table
- Heat map\
Module 2
Jo wants to create a fully functional online store.
Can you check which of the following features are available in most fully functional online stores?
Question 1: Order management via a backend system
- True\
- False
Question 2: Customer reviews pane
- True\
- False
Question 3: Products browser
- True\
- False
Question 4: Over-the-phone payments via a web-based calling system
- True
- False\
Module 3
Question 1: What would be beneficial to include on a product description page?
- Previous versions of the product
- Links to other suppliers
- Reviews of the product/
- Price comparisons
Question 2: Which of the following is an advantage of e-commerce?
- More relaxed checkout procedure
- Low operational costs/
- Minimal interaction required with the customer
- Segmentation of audiences
Question 3: To an owner or administrator, what is a functional benefit of having an online store?
- It collects the addresses of your online store visitors
- It provides a backend system with order management/
- It provides a quicker checkout process than a physical store
- It allows you to feature more sales and discounts than a physical store
Question 4: What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again?
- Second-party payment processing
- Third-party payment processing/
- External payment processing
- Internal payment processing
Module 4
Question 1: What would be beneficial to include on a product description page?
- Previous versions of the product
- Links to other suppliers
- Reviews of the product
- Price comparisons
Question 2: Which of the following is an advantage of e-commerce?
- More relaxed checkout procedure
- Low operational costs
- Minimal interaction required with the customer
- Segmentation of audiences
Question 3: To an owner or administrator, what is a functional benefit of having an online store?
- It collects the addresses of your online store visitors
- It provides a backend system with order management
- It provides a quicker checkout process than a physical store
- It allows you to feature more sales and discounts than a physical store
Question 4: What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again?
- Second-party payment processing
- Third-party payment processing
- External payment processing
- Internal payment processing
