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Google Analytics Individual Qualification Exam Question and Answers 2026

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Google Analytics Individual Qualification Exam Question and Answers 2026

Exam URL: https://skillshop.exceedlms.com/student/path/2938-google-analytics-individual-qualification

Question 1: Views can include website data collected before the view was created

  • TRUE
  • FALSE

Question 2: What report shows which web pages get the most traffic and highest engagement?

  • Frequency and Recency report
  • Engagement report
  • Active Users report
  • All Pages report

Question 3: If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

  • As a bounce
  • As an event
  • As a click
  • As an interaction

Question 4: Auto-tagging is used to collect data from what kind of traffic

  • Social media traffic
  • Website referral traffic
  • Social media traffic
  • Google Ads Campaign traffic

Question 5: What type of Custom Report shows a static sortable table with rows of data?

  • Map Overlay
  • Explorer
  • Pivot Table
  • Flat Table

Question 6: What metric-dimension combination is not valid?

  • Sessions / Bounce rate
  • Total Events / User Type
  • Avg. Time on Page / Device Category
  • Sessions / Source

Question 7: What data table display compares report metrics to the website average?

  • Pivot
  • Performance
  • Percentage
  • Comparison

Question 8: View filters are applied in what order?

  • Alphabetical order
  • Random order
  • Sequential order
  • Creation date

Question 9: What feature is required to collect the number of comments users posted to a web page?

  • Custom Metric
  • Custom Dimension
  • Custom Channel Groupings
  • Calculated Metric

Question 10: Where the Analytics tracking code should be placed in the HTML of a webpage for data collection?

  • Just after the opening <body> tag
  • Just after the opening <head> tag
  • Just before the closing </body> tag
  • Just before the closing </head> tag

Question 11 : Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

  • Users 25 to 34 years old who have their browser set to Spanish
  • Users who are female and have children
  • Users who engaged in a social media or email campaign
  • Users who viewed a page on a website, then watched a video

Question 12: What report indicates where users start or exit the conversion funnel?

  • Cohort Analysis
  • User Timings
  • Goal Flow
  • Treemaps

Question 13 : Once filters have been applied, what is the option to recover filtered data?

  • Data may be recovered within 10 days
  • Data may be recovered within 30 days
  • Filtered data is not recoverable
  • Data may be recovered within 5 days

Question 14 : The default session timeout duration in Google Analytics is how many minutes?

  • 5
  • 10
  • 30
  • 20

Question 15 : How would a view filter be configured to include only users from Brazil and Argentina?

  • Filter 1: include Brazil or Argentina
  • Filter 1: exclude all countries except Brazil and Argentina
  • Filter 1: include Argentina > Filter 2: include Brazil
  • Filter 1: include Brazil > Filter 2: include Argentina

Question 16 : To increase the speed at which Google Analytics compiles reports, what action could be taken?

  • Choose “Faster response” in the sampling pulldown menu
  • Apply an advanced filter to the report
  • Remove any filters on the view
  • Choose “Greater precision” in the sampling pulldown menu

Question 17 : What is a “metric” in Google Analytics?

  • A dimension that can help analyze site performance
  • A segment of data separated out in a report for comparison
  • The dates in a date range
  • The numbers in a data set often paired with dimensions

Question 18 : What feature can join offline business systems data with online data collected by Google Analytics?

  • User ID
  • Data import
  • Google Ads Linking
  • Goal tracking

Question 19 : If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

  • 6
  • 3
  • 2
  • 1

Question 20 : What feature is required to track customer search terms on a website?

  • Data Import
  • Site Search
  • Enhanced Ecommerce
  • Search filters

Question 21: What report indicates the pages of a website where users first arrived?

  • Landing Pages report
  • All Pages report
  • Pages report
  • Location report

Question 22 : What is not a benefit of Google Analytics Remarketing?

  • Create remarketing lists based on custom segments and targets
  • Create remarketing lists without making changes to your existing Analytics snippet
  • Allow customers to quickly reorder an item they have previously purchased
  • Show customized ads to customers who have previously visited your site

Question 23 : What is not considered a “source” in Google Analytics by default?

  • googlemerchandisestore.com
  • (direct)
  • google
  • email

Question 24 : In Custom Reports, what must metrics and dimensions share in order to report accurately?

  • Same scope
  • Same view
  • Same Custom Report
  • Same index

Question 25 : Which user characteristic may NOT be used to change keyword bids in Google Ads?:

  • time of day
  • location
  • device
  • ad preference

Question 26: What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

  • Users Flow report
  • Active Users report
  • Cohort Analysis report
  • User Explorer report

Question 27:  Custom Dimensions can be used as what?

  • Secondary dimensions in Custom Reports
  • Primary dimensions in Custom Reports
  • Secondary dimensions in Standard reports
  • All of the above

Question 28 : Which assets cannot be shared in the Solutions Gallery?

  • Segments
  • Goals
  • Custom Dimensions
  • Custom reports

Question 29 : What feature collects company-specific data such as Member Status?

  • Custom Filter
  • Event Tracking
  • Custom Metric
  • Custom Dimension

Question 30 : What report provides data on how specific sections of a website performed?

  • Content Drilldown report
  • Frequency and Recency report
  • Top Events report
  • Location report

Question 31 : What feature must be enabled to use Multi-Channel Funnels?

  • In-page Analytics
  • Advertising Features
  • Custom Dimensions
  • Goals or Ecommerce

Question 32 : What data does Google Analytics prohibit collecting?

  • Billing city
  • Purchase amount
  • Personally identifable information
  • Product SKU(s)

Question 33 : What is not considered a default “medium” in Google Analytics?

  • google
  • referral
  • organic
  • cpc

Question 34 : View filters may be applied retroactively to any data that has been processed.

  • True
  • False

Question 35 : Which reports require the activation of Advertising Features?

  • Demographics and Interests reports
  • Cohort Analysis reports
  • Geo reports
  • Real-time reports

Question 36 : What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

  • Channel Groupings
  • Attribution modeling
  • Conversion tracking
  • Multi-Channel Funnels

Question 37 : To view accurate data in a Custom Report, what action should be avoided?

  • Use a Custom Dimension as a primary dimension
  • Create a report with Custom Metrics
  • Use multiple dimensions together in the same report
  • Pair metrics and dimensions of different scopes

Question 38 : When does a default Analytics session expire?

  • When a user is inactive on a web page for more than 30 minutes
  • At noon every day
  • After 30 minutes, regardless of user activity on a web page
  • When a user opens a new browser window

Question 39 : What report indicates the last page users viewed before leaving a website?

  • Exit Pages report
  • All Pages report
  • Pages report
  • Landing Pages report

Question 40 : What would prevent data from appearing in a Custom Report?

  • Custom Report isn’t shared with users in the same view
  • Too many metrics in a Custom Report
  • A filter that removes all the data
  • Too many dimensions in a Custom Report

Question 41 : What cannot be collected by the default Analytics tracking code?

  • Browser language setting
  • Page visits
  • Device and operating system
  • User’s favorite website

Question 42: Within how many days can a deleted view be restored?

  • 15
  • 35
  • 5
  • 25

Question 43 : If a web page visitor clears the Analytics cookie from their browser, what will occur?

  • Analytics will set a new browser cookie the next time a browser loads a tracked page
  • All of the above
  • Analytics will not be able to associate user behavior data with past data collected
  • Analytics will set a new unique ID the next time a browser loads a tracked page

Question 44 : What asset is used to build a remarketing list?

  • Custom Report
  • Custom Dimension
  • Custom Metric
  • Custom Segment

Question 45 : What report shows the percentage of traffic that previously visited a website?

  • All traffic > Referrals report
  • Behavior > Frequency and Recency report
  • Interests > Affinity categories report
  • Behavior > New vs returning report

Question 46 :  Which three campaign parameters are recommended to manually track campaigns?

  • Medium, Source, and Content
  • Medium, Source, and Campaign
  • Source, Content, and Term
  • Campaign, Content, and Term

Question 47 : What report shows a visual representation of user interactions on a website?

  • Landing Pages report
  • Content Drilldown report
  • Treemaps report
  • Behavior Flow report

Question 48 : What data is Google Analytics Goals unable to track?

  • Making a purchase
  • Watching a video
  • Signing up for a newsletter
  • Customer’s lifetime value

Question 49 : What criteria could not be used to create a Dynamic Remarketing audience?

  • Users who returned an item they purchased
  • Users who viewed product-detail pages
  • Users who viewed a search result page on a website
  • Users who viewed a homepage

Question 50 : Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

  • Multi-Channel Funnel reports
  • Ecommerce reports
  • Goals reports
  • Acquisition reports

Question 51 : What report shows the percent of site traffic that visited previously?

  • Referrals report
  • Sales Performance report
  • New vs Returning report
  • Frequency & Recency report

Question 52 : Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

  • Assisted conversion
  • Second-to-last-click attribution
  • Secondary conversion
  • Primary conversion

Question 53 : In Multi-Channel Funnel Reports, how are default conversions credited?

  • Last campaign, search, or ad
  • Second to last campaign, search, or ad
  • First campaign, search, or ad
  • Equal credit along the conversion touchpoints

Question 54 : When does the Analytics tracking code send a pageview hit to Google Analytics?

  • Every time a user loads a webpage with embedded tracking code
  • Every time a user clicks a video on a website
  • Every time a user searches on a website
  • Every time a user adds an item to an online shopping cart

Question 55 : A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

  • False
  • True

Question 56 : When linking a Google Ads account to Google Analytics, what is not possible?

  • View Google Ads click and cost data next to site engagement data in Analytics
  • Import Analytics Goals and transactions into Google Ads as conversions
  • Create remarketing lists in Analytics to use in Google Ads campaigns
  • Adjust keyword bids in Google Ads from Google Analytics

Question 57 : What campaign parameter is not available by default in Google Analytics ?

  • utm_adgroup
  • utm_source
  • utm_content
  • utm_medium

Question 58 : Segments will not allow you to do what?

  • Isolate and analyze data
  • Build custom Remarketing lists
  • Create subsets of sessions or users
  • Permanently alter data

Question 59 : Which parameters can be included with an event hit for reporting?

  • Category, Action, Label, Total Events
  • Category, Action, Label, Value
  • Category, Action, Label, Unique Events
  • Event, Category, Action, Label

Question 60 : What is used to create Smart Goals?

  • Remarketing audience
  • Analytics Goals
  • Custom Reports
  • Machine-learning algorithms

Question 61: Which reports indicate how traffic arrived at a website?

  • All Traffic
  • Geo
  • Behavior
  • Demographics

Question 62: What campaigns require manual tags on destination URLs for tracking?

  • Autotagged campaigns
  • Google Ads campaigns
  • None of the above
  • Email campaigns

Question 63 : If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

  • /order/complete.php
  • /ordercomplete/index.html
  • /ordercomplete/thank_you.html
  • /ordercomplete.php

Question 64 : What is not a benefit of using segments to analyze data?

  • Compare behavior metrics for groups of users like Converters vs non Converters
  • Permanently modify the data in a view
  • Analyze users by single or multi-session conditions
  • Isolate and analyze specific conversion paths using conversion segments

Question 65 : For autotagging, what parameter does Google Ads include in the destination URL?

  • utm=
  • gclid=
  • urlid=
  • adid=

Question 66 : What report identifies browsers that may have had problems with a website?

  • The Source/Medium report
  • The Browser & OS report
  • The New vs Returning report
  • The Active Users report

Question 67 : To recognize users across different devices, what feature must be enabled?

  • Google Ads Linking
  • Audience Definitions
  • Attribution Models
  • User ID

Question 68 : Which default traffic source dimensions does Google Analytics report for each website visitor?

  • Source and Campaign
  • Campaign and Ad Content
  • Source and Medium
  • Campaign and Medium

Question 69 : Which Goals are available in Google Analytics?

  • Pageview, Event, Transaction, Social
  • Destination, Event, Duration, Pages/Screens per Session
  • Location, Event, Time, Users per Session
  • Destination, Event, Pageview, Social

Question 70 : What is a “secondary dimension” in Google Analytics?

  • An additional report metric for more specific analysis
  • An additional report dimension for more specific analysis
  • A dashboard widget that offers more specific analysis
  • A visualization to understand the impact of data

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