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Google Analytics Individual Qualification Exam Question and Answers 2024

Google Analytics Individual Qualification Exam Question and Answers 2024

Exam URL: https://skillshop.exceedlms.com/student/path/2938-google-analytics-individual-qualification

Question 1: Views can include website data collected before the view was created

  • TRUE

Question 2: What report shows which web pages get the most traffic and highest engagement?

  • Frequency and Recency report
  • Engagement report
  • Active Users report
  • All Pages report

Question 3: If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

  • As a bounce
  • As an event
  • As a click
  • As an interaction

Question 4: Auto-tagging is used to collect data from what kind of traffic

  • Social media traffic
  • Website referral traffic
  • Social media traffic
  • Google Ads Campaign traffic

Question 5: What type of Custom Report shows a static sortable table with rows of data?

  • Map Overlay
  • Explorer
  • Pivot Table
  • Flat Table

Question 6: What metric-dimension combination is not valid?

  • Sessions / Bounce rate
  • Total Events / User Type
  • Avg. Time on Page / Device Category
  • Sessions / Source

Question 7: What data table display compares report metrics to the website average?

  • Pivot
  • Performance
  • Percentage
  • Comparison

Question 8: View filters are applied in what order?

  • Alphabetical order
  • Random order
  • Sequential order
  • Creation date

Question 9: What feature is required to collect the number of comments users posted to a web page?

  • Custom Metric
  • Custom Dimension
  • Custom Channel Groupings
  • Calculated Metric

Question 10: Where the Analytics tracking code should be placed in the HTML of a webpage for data collection?

  • Just after the opening <body> tag
  • Just after the opening <head> tag
  • Just before the closing </body> tag
  • Just before the closing </head> tag

Question 11 : Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

  • Users 25 to 34 years old who have their browser set to Spanish
  • Users who are female and have children
  • Users who engaged in a social media or email campaign
  • Users who viewed a page on a website, then watched a video

Question 12: What report indicates where users start or exit the conversion funnel?

  • Cohort Analysis
  • User Timings
  • Goal Flow
  • Treemaps

Question 13 : Once filters have been applied, what is the option to recover filtered data?

  • Data may be recovered within 10 days
  • Data may be recovered within 30 days
  • Filtered data is not recoverable
  • Data may be recovered within 5 days

Question 14 : The default session timeout duration in Google Analytics is how many minutes?

  • 5
  • 10
  • 30
  • 20

Question 15 : How would a view filter be configured to include only users from Brazil and Argentina?

  • Filter 1: include Brazil or Argentina
  • Filter 1: exclude all countries except Brazil and Argentina
  • Filter 1: include Argentina > Filter 2: include Brazil
  • Filter 1: include Brazil > Filter 2: include Argentina

Question 16 : To increase the speed at which Google Analytics compiles reports, what action could be taken?

  • Choose “Faster response” in the sampling pulldown menu
  • Apply an advanced filter to the report
  • Remove any filters on the view
  • Choose “Greater precision” in the sampling pulldown menu

Question 17 : What is a “metric” in Google Analytics?

  • A dimension that can help analyze site performance
  • A segment of data separated out in a report for comparison
  • The dates in a date range
  • The numbers in a data set often paired with dimensions

Question 18 : What feature can join offline business systems data with online data collected by Google Analytics?

  • User ID
  • Data import
  • Google Ads Linking
  • Goal tracking

Question 19 : If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

  • 6
  • 3
  • 2
  • 1

Question 20 : What feature is required to track customer search terms on a website?

  • Data Import
  • Site Search
  • Enhanced Ecommerce
  • Search filters

Question 21: What report indicates the pages of a website where users first arrived?

  • Landing Pages report
  • All Pages report
  • Pages report
  • Location report

Question 22 : What is not a benefit of Google Analytics Remarketing?

  • Create remarketing lists based on custom segments and targets
  • Create remarketing lists without making changes to your existing Analytics snippet
  • Allow customers to quickly reorder an item they have previously purchased
  • Show customized ads to customers who have previously visited your site

Question 23 : What is not considered a “source” in Google Analytics by default?

  • googlemerchandisestore.com
  • (direct)
  • google
  • email

Question 24 : In Custom Reports, what must metrics and dimensions share in order to report accurately?

  • Same scope
  • Same view
  • Same Custom Report
  • Same index

Question 25 : Which user characteristic may NOT be used to change keyword bids in Google Ads?:

  • time of day
  • location
  • device
  • ad preference

Question 26: What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

  • Users Flow report
  • Active Users report
  • Cohort Analysis report
  • User Explorer report

Question 27:  Custom Dimensions can be used as what?

  • Secondary dimensions in Custom Reports
  • Primary dimensions in Custom Reports
  • Secondary dimensions in Standard reports
  • All of the above

Question 28 : Which assets cannot be shared in the Solutions Gallery?

  • Segments
  • Goals
  • Custom Dimensions
  • Custom reports

Question 29 : What feature collects company-specific data such as Member Status?

  • Custom Filter
  • Event Tracking
  • Custom Metric
  • Custom Dimension

Question 30 : What report provides data on how specific sections of a website performed?

  • Content Drilldown report
  • Frequency and Recency report
  • Top Events report
  • Location report

Question 31 : What feature must be enabled to use Multi-Channel Funnels?

  • In-page Analytics
  • Advertising Features
  • Custom Dimensions
  • Goals or Ecommerce

Question 32 : What data does Google Analytics prohibit collecting?

  • Billing city
  • Purchase amount
  • Personally identifable information
  • Product SKU(s)

Question 33 : What is not considered a default “medium” in Google Analytics?

  • google
  • referral
  • organic
  • cpc

Question 34 : View filters may be applied retroactively to any data that has been processed.

  • True
  • False

Question 35 : Which reports require the activation of Advertising Features?

  • Demographics and Interests reports
  • Cohort Analysis reports
  • Geo reports
  • Real-time reports

Question 36 : What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

  • Channel Groupings
  • Attribution modeling
  • Conversion tracking
  • Multi-Channel Funnels

Question 37 : To view accurate data in a Custom Report, what action should be avoided?

  • Use a Custom Dimension as a primary dimension
  • Create a report with Custom Metrics
  • Use multiple dimensions together in the same report
  • Pair metrics and dimensions of different scopes

Question 38 : When does a default Analytics session expire?

  • When a user is inactive on a web page for more than 30 minutes
  • At noon every day
  • After 30 minutes, regardless of user activity on a web page
  • When a user opens a new browser window

Question 39 : What report indicates the last page users viewed before leaving a website?

  • Exit Pages report
  • All Pages report
  • Pages report
  • Landing Pages report

Question 40 : What would prevent data from appearing in a Custom Report?

  • Custom Report isn’t shared with users in the same view
  • Too many metrics in a Custom Report
  • A filter that removes all the data
  • Too many dimensions in a Custom Report

Question 41 : What cannot be collected by the default Analytics tracking code?

  • Browser language setting
  • Page visits
  • Device and operating system
  • User’s favorite website

Question 42: Within how many days can a deleted view be restored?

  • 15
  • 35
  • 5
  • 25

Question 43 : If a web page visitor clears the Analytics cookie from their browser, what will occur?

  • Analytics will set a new browser cookie the next time a browser loads a tracked page
  • All of the above
  • Analytics will not be able to associate user behavior data with past data collected
  • Analytics will set a new unique ID the next time a browser loads a tracked page

Question 44 : What asset is used to build a remarketing list?

  • Custom Report
  • Custom Dimension
  • Custom Metric
  • Custom Segment

Question 45 : What report shows the percentage of traffic that previously visited a website?

  • All traffic > Referrals report
  • Behavior > Frequency and Recency report
  • Interests > Affinity categories report
  • Behavior > New vs returning report

Question 46 :  Which three campaign parameters are recommended to manually track campaigns?

  • Medium, Source, and Content
  • Medium, Source, and Campaign
  • Source, Content, and Term
  • Campaign, Content, and Term

Question 47 : What report shows a visual representation of user interactions on a website?

  • Landing Pages report
  • Content Drilldown report
  • Treemaps report
  • Behavior Flow report

Question 48 : What data is Google Analytics Goals unable to track?

  • Making a purchase
  • Watching a video
  • Signing up for a newsletter
  • Customer’s lifetime value

Question 49 : What criteria could not be used to create a Dynamic Remarketing audience?

  • Users who returned an item they purchased
  • Users who viewed product-detail pages
  • Users who viewed a search result page on a website
  • Users who viewed a homepage

Question 50 : Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

  • Multi-Channel Funnel reports
  • Ecommerce reports
  • Goals reports
  • Acquisition reports

Question 51 : What report shows the percent of site traffic that visited previously?

  • Referrals report
  • Sales Performance report
  • New vs Returning report
  • Frequency & Recency report

Question 52 : Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

  • Assisted conversion
  • Second-to-last-click attribution
  • Secondary conversion
  • Primary conversion

Question 53 : In Multi-Channel Funnel Reports, how are default conversions credited?

  • Last campaign, search, or ad
  • Second to last campaign, search, or ad
  • First campaign, search, or ad
  • Equal credit along the conversion touchpoints

Question 54 : When does the Analytics tracking code send a pageview hit to Google Analytics?

  • Every time a user loads a webpage with embedded tracking code
  • Every time a user clicks a video on a website
  • Every time a user searches on a website
  • Every time a user adds an item to an online shopping cart

Question 55 : A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

  • False
  • True

Question 56 : When linking a Google Ads account to Google Analytics, what is not possible?

  • View Google Ads click and cost data next to site engagement data in Analytics
  • Import Analytics Goals and transactions into Google Ads as conversions
  • Create remarketing lists in Analytics to use in Google Ads campaigns
  • Adjust keyword bids in Google Ads from Google Analytics

Question 57 : What campaign parameter is not available by default in Google Analytics ?

  • utm_adgroup
  • utm_source
  • utm_content
  • utm_medium

Question 58 : Segments will not allow you to do what?

  • Isolate and analyze data
  • Build custom Remarketing lists
  • Create subsets of sessions or users
  • Permanently alter data

Question 59 : Which parameters can be included with an event hit for reporting?

  • Category, Action, Label, Total Events
  • Category, Action, Label, Value
  • Category, Action, Label, Unique Events
  • Event, Category, Action, Label

Question 60 : What is used to create Smart Goals?

  • Remarketing audience
  • Analytics Goals
  • Custom Reports
  • Machine-learning algorithms

Question 61: Which reports indicate how traffic arrived at a website?

  • All Traffic
  • Geo
  • Behavior
  • Demographics

Question 62: What campaigns require manual tags on destination URLs for tracking?

  • Autotagged campaigns
  • Google Ads campaigns
  • None of the above
  • Email campaigns

Question 63 : If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

  • /order/complete.php
  • /ordercomplete/index.html
  • /ordercomplete/thank_you.html
  • /ordercomplete.php

Question 64 : What is not a benefit of using segments to analyze data?

  • Compare behavior metrics for groups of users like Converters vs non Converters
  • Permanently modify the data in a view
  • Analyze users by single or multi-session conditions
  • Isolate and analyze specific conversion paths using conversion segments

Question 65 : For autotagging, what parameter does Google Ads include in the destination URL?

  • utm=
  • gclid=
  • urlid=
  • adid=

Question 66 : What report identifies browsers that may have had problems with a website?

  • The Source/Medium report
  • The Browser & OS report
  • The New vs Returning report
  • The Active Users report

Question 67 : To recognize users across different devices, what feature must be enabled?

  • Google Ads Linking
  • Audience Definitions
  • Attribution Models
  • User ID

Question 68 : Which default traffic source dimensions does Google Analytics report for each website visitor?

  • Source and Campaign
  • Campaign and Ad Content
  • Source and Medium
  • Campaign and Medium

Question 69 : Which Goals are available in Google Analytics?

  • Pageview, Event, Transaction, Social
  • Destination, Event, Duration, Pages/Screens per Session
  • Location, Event, Time, Users per Session
  • Destination, Event, Pageview, Social

Question 70 : What is a “secondary dimension” in Google Analytics?

  • An additional report metric for more specific analysis
  • An additional report dimension for more specific analysis
  • A dashboard widget that offers more specific analysis
  • A visualization to understand the impact of data

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  1. Hi Priya,
    i had successfully completed my digital marketing certification longback and now i am looking for google ads words and analytics certification kindly help me with the set of Questions and Answers can be asked and also suggest me others certificate good for marketing business development/ customer service fields.
    Thank you

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