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Digital Markeing Free Learning Path by Linkedin Learning – Series of 11 Courses | Become Digital Marketing Specialist
Hello Everyone, this post contains information about 11 free courses on digital marketing which constitutes a learning path on Linkedin Learning called Become Digital Marketing Specialist. Find out complete courses list and apply asap.
Digital Marketing Foundation Free Course by Linkedin Learning – Course 1 of 11 | Become Digital Marketing Specialist
Instructor: Brad Batesole
Level: Beginner
Duration: 5 hours
In this course, instructor Brad Batesole helps you keep up with this fast-moving field, covering what you need to know to help your business cut through the noise, engage potential customers, and adapt with the times. Brad begins by discussing the building blocks of online marketing, including how it’s used, where it’s been, and where it’s headed. He then steps through how to define your value proposition, identify your target market, and establish your goals and KPIs. Next, he covers how customers evaluate the entirety of a brand’s online presence, as well as how to decide on a marketing channel, optimize your website, and leverage SEO.
Google Analytics 4 (GA4) Essential Training Free Course by Linkedin Learning – Course 2 of 11 | Become Digital Marketing Specialist
Instructor: Corey Koberg
Level: Beginner
Duration: 2.5 hours
Google Analytics 4 provides the means to track, analyze, and report on the visitors to your site and app—who they are and what they do. This course walks you through the first major revision in years to the de facto standard in analytics in years that includes tons of new features and powerful machine learning.
Search Engine Optimization (SEO) Free Course by Linkedin Learning – Course 3 of 11 | Become Digital Marketing Specialist
Instructor: David Booth
Level: General
Duration: 2.5 hours
By leveraging the fundamentals of search engine optimization (SEO), you can ensure that your business pops up in these all-important search results. This course is about mastering those fundamentals. Join instructor David Booth as he covers how to make improvements that boost your website’s visibility on search engines, attracting the right kind of traffic to the right pages on your site.
Google Ads Essential Training Free Course by Linkedin Learning – Course 4 of 11 | Become Digital Marketing Specialist
Instructor: Brad Batesole
Level: Beginner
Duration: 2.5 hours
Learn how to set up a new Google Ads account and start researching your keywords: the foundation of all great advertisements. After he demonstrates how to set up a new campaign and write your first ad, instructor Brad Batesole shows how to use Google Ads reporting and Google Analytics to monitor your campaign’s performance.
Social Media Marketing Foundations Free Course by Linkedin Learning – Course 5 of 11 | Become Digital Marketing Specialist
Instructor: Brian Honigman
Level: Beginner
Duration: 1 hour
Learn how to set up a new Google Ads account and start researching your keywords: the foundation of all great advertisements. After he demonstrates how to set up a new campaign and write your first ad, instructor Brad Batesole shows how to use Google Ads reporting and Google Analytics to monitor your campaign’s performance.
Content Marketing Foundations Free Course by Linkedin Learning – Course 6 of 11 | Become Digital Marketing Specialist
Instructor: Brian Honigman
Level: Beginner
Duration: 1 hour
Brian covers how to create a content plan, choose content types, and develop an editorial calendar. He then explores how to write, edit, and design content, as well as how to choose the right mix of content and curate it for maximum impact.
Marketing on Facebook Free Course by Linkedin Learning – Course 7 of 11 | Become Digital Marketing Specialist
Instructor: Megan Adams
Level: Beginner
Duration: 1.5 hours
This course helps you set up a Facebook account exclusively for business use and build out your page in a way that clearly identifies your brand. Instructor Megan Adams shows you how to create a page, build your audience, and create and share interesting and meaningful content.
Marketing on Instagram Free Course by Linkedin Learning – Course 8 of 11 | Become Digital Marketing Specialist
Instructor: Anson Alexander
Level: Beginner
Duration: 2 hours
Anson demonstrates how to use built-in Instagram tools for businesses, brainstorm content ideas, and develop a posting schedule based on the activity of your target market. He shares tips for creating engaging content with Instagram Stories, Reels, IGTV, and Guides.
Social Media Marketing: Strategy and Optimization Free Course by Linkedin Learning – Course 9 of 11 | Become Digital Marketing Specialist
Instructor: Martin Waxman
Level: Intermediate
Duration: 1 hour
Learn how to analyze what’s working—and what’s not—with SWOT analysis, and adapt your plan to capitalize on your strengths. Then Martin reviews the latest developments on Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Snapchat, and TikTok.
Email and Newsletter Marketing Foundations Free Course by Linkedin Learning – Course 10 of 11 | Become Digital Marketing Specialist
Instructor: Megan Adams
Level: Beginner
Duration: 1 hour
To get your desired return on investment—and to ensure your company maintains a positive reputation—you have to do it right. In this course you can learn how to craft an email marketing campaign that works. Professional marketer and marketing trainer Megan Adams offers tips on building your email lists, choosing themes, creating effective messaging, building newsletters, and analyzing and optimizing your campaigns.
Introduction to Graphic Design Free Course by Linkedin Learning – Course 11 of 11 | Become Digital Marketing Specialist
Instructor: Tony Harmer
Level: Beginner
Duration: 4 hours
his course covers the concepts and software that every designer needs to know and explains how they fit into a typical graphic design workflow. Instructor Tony Harmer introduces the creative process, including high-level concepts like layout, typography, and color.
