Competitive Analysis and Keyword Research Test
The free exam consists of 27 questions — you’ll be given 30 minutes to answer them. You must answer 70% of the questions correctly in order to pass. You’ll be tested on your knowledge of competitive analysis and keyword research, namely, strategies, tactics, and concepts. You can retake the exam as many times as you like.
Competitor Analysis with SEMrush Quiz
Question.1 How many competitors can you compare in the audience overlap widget in the Traffic Analytics?
- 5
- 2
- 3
Question.2 In the Top Pages report, you can learn:
- Which pages are ranking in the top 5 organic placements on Google.
- Which pages are getting the lion’s share of traffic.
- Which pages are generating the most revenue for a competitor.
Question.3 What metrics govern the Market Explorer categories (Niche Player, Established Player, Game Changer, and Leaders)? Choose two answers.
- Traffic Growth
- Geographic Spread
- Traffic Volume
- Content Output
- Revenue
Question.4 If you see an Established Player has neglected Facebook and Instagram as a channel, what does that teach you?
- The channel must not be worth much since an existing giant isn’t bothering with it.
- The channel must be overly complicated and will require a lot of time and monetary investment to do well.
- The channel represents an opportunity to gain market share with limited resistance.
Question.5 Which SEMrush tool can help you to benchmark your campaigns against the competition by exploring your competitors’ best-performing pages and finding insights on which media channels to partner with?
- PPC Keyword tool
- Position Tracking
- Traffic Analytics
Question.6 True or False: With the help of the Keyword Gap tool you can optimize your organic and paid search efforts by seeing which terms you and your competitor are ranking for.
- False
- True
Question.7 What can the Topic Research tool teach you about your competitors? Choose two answers.
- The frequency with which they produce the content on a given topic.
- Content they produce that has high and low search volume.
- The subtopics of a queried topic that they have and have not covered.
Question.8 If you don’t know which competitors to focus on, which SEMrush tool can help you get the lay of the land?
- Brand Monitoring
- Market Explorer
- Traffic Analytics
Question.9 True or False: A competitor with low audience overlap should be ignored.
- False: They might represent a partnership expansion opportunity or a future threat.
- True: They don’t interact with my people and I need to focus on defense.
Question.10 True or False: In order to gain competitor insights on social campaigns, you need to connect your own social channels first.
- True
- False
Question.11 Which SEMrush tool can help you to benchmark your campaigns against the competition by exploring your competitors’ best-performing pages and finding insights on which media channels to partner with?
- PPC Keyword tool
- Position Tracking
- Traffic Analytics
