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Enroll Here : Snapchat Ads Manager Campaign Optimization Exam Answers 2026
You have 60 minutes to answer all 40 questions. You need a score of 80% or higher to pass, which translates to 32 out of 40 questions correct. If you do not pass, review the courses, then retake the exam.
Here are the questions and answers :
Which section of Ads Manager can you use to set up split tests, view results, and launch split test winners all in one place?
- Manage Ads
- Advanced Create
- Delivery Insights
- Campaign Lab–
Question 2 : Xavier plans to launch a new campaign based on the winner of his creative split test. What are the only two settings he needs to specify before he can publish the campaign?
- Audience Targeting and Demographics
- Duration and Budget
- Bid Amount and Goal
- Bid Type and Budget
Question 3 : Which campaign setting in Ads Manager should you adjust for seasonality?
- Frequency
- Bid Amount
- Audience Targeting
- Pacing
Question 4 :Which of these options is NOT a variable you can experiment on with the split testing feature in Ads Manager?
- Ad Format
- Creative
- Audience
- Bid Goal
Question 5 :How can your campaign reach more Snapchatters in different parts of the app?
- Test different bid goals
- Increase budget incrementally
- Remove any frequency cap
- Run multiple ad formats
Question 6 : Which tool in Ads Manager helps you determine which audience segments are engaging the most with your campaigns?
- Campaign Lab
- Manage Ads
- Delivery Insights
- Audience Library
Question 7 Which type of audience can you build in Ads Manager to reach Snapchatters who have taken certain actions on your previous campaigns?
- Saved AudienceAd
- Engagement Audience
- Website Events Audience
- Customer List Audience
Question 8 Which tool in the Manage Ads table can you use to schedule a custom report email?
- View Selected
- Columns
- Download-
- View Insights
Question 9 Hadiza wants to see an aggregate breakdown of who viewed, engaged with, and took action on her website campaign. What tool can she use to do that?
- Delivery Insights
- Campaign Insights-
- Ads Insights
- Audience Insights
Question 10 On the Delivery Insights dashboard, which tab do you click to view the metrics breakdown across Snapchat Lifestyle Categories?
- Devices
- Overview
- Interests-
- Locations
Question 11Sai wants to export a report of Delivery Insights for all his app install campaigns on Snapchat. What tool does he click in Manage Ads to do that?
- View Insights
- Add Filter
- Download-
- View Selected
Question 12 In the Report Builder, where do you choose the lookback window for your report data?
- Report Filters
- Report Metrics
- Report Dimensions
- Report Settings-
Question 13 Audrey needs to look at all the performance data for her agency’s current and past Snapchat campaigns. Where in Ads Manager can she find that?
- Business Help Center
- Manage Ads-
- Campaign Lab
- Delivery Insights
Question 14 :Where can you share a customized view of Manage Ads with other admins of your Ads Manager account?
- Saved Views-
- View Selected
- Download
- Business Manager
Question 15 From the main menu in Ads Manager, where can you find a list of all reports you’ve previously created for your ad account?
- Campaign Lab
- Reports–
- Manage Ads
- Ad Accounts
Question 16Where can you view a visual dashboard of Delivery Insights for a selected campaign, ad set, or ad?
- View Insights–
- Download
- View Selected
- Columns
Question 17 Stig needs to send a weekly report to his team containing metrics on their Snapchat lead generation campaign. What tool would he use to schedule this custom report?
- Campaign Insights
- Campaign Lab
- Report Builder
- Audience Insights
Question 18 If an ad set is hitting its daily budget, what can you do to get into more competitive audience segments?
- Bid on a lower funnel goal
- Raise the bid amount–
- Bid on an upper funnel goal
- Lower the bid amount
Question 19For a campaign that is already doing well, optimization is any action that increases what?
- Audience Size
- Spend
- Performance–
- Cost Per Action
Question 20 Using which type of Lookalike Audience lets you target the largest possible audience who have the broadest resemblance to the seed audience?
- Reach
- Balance
- Similarity
- Standard
Question 21 :What can you do if you don’t see desired performance with a lower funnel bid goal?
- Narrow the audience
- Adjust the pacing
- Bid on lesser intent actions
- Lower the bid amount
Question 22 : To maximize Snapchatter engagement, you should cycle in new creative every 2-3 weeks. You may need to do this more often if your campaign has what?
- Narrow audience
- Limited budget
- Accelerated pacing
- Lower funnel bid goal
Question 23 Which metric indicates the level of Snapchatter engagement over the course of a campaign?
- Paid Impressions
- Cost Per Action
- Click Rate-
- Amount Spent
Question 24What is the most effective way to optimize your audience targeting?
- Limit placements to certain types of content
- Overlap targeting segments
- Expand the audience size–
- Increase budget for low performing segments
Question 25 :Adjusting which of these options is the most impactful optimization lever for any active campaign?
- Creative Quality
- Bid Amount
- Audience Size
- Targeting Parameters
Question 26 If you want to spend your daily budget as soon as impressions are available, what type of pacing option should you choose?
- Standard
- Advanced
- Accelerated–
- Normal
Question 27What can you monitor to ensure your campaign is spending in full?
- Swipe Up Rate
- Paid Impressions
- Daily Budget-
- Cost Per Action
Question 28 To compete in more auctions, which bid strategy should you select if you don’t mind winning some auctions above your set bid amount?
- Target Cost
- Max Bid-
- Auto-Bid
- Minimum ROAS
Question 29 In the Manage Ads table, which column tells you why your ad, ad set, or campaign isn’t running?
- Campaign Status
- Creative Status
- Status Toggle
- Delivery Status-
Question 30When a campaign fails to spend any of its budget, what is the most likely reason?
- Incorrect Ads Manager settings
- Audience isn’t well-defined
- Bid is too conservative
- Creative isn’t engaging
Question 31What is a best practice to limit attribution discrepancies?
- Use lookback windows specific to each model
- Create a separate ad account just for iOS14+ campaigns.
- Rely on one model as the single source of truth.
- Prioritize retargeting audiences for Dynamic Ads campaigns.
Question 32 Which optimization lever improves the chances of what Snapchatters will do once they see your ad?
- Creative–
- Bid
- Placement
- Audience
Question 33 What is the most likely reason you would see more installs attributed by SKAdNetwork than the standard framework in Ads Manager?
- Auto-Bid
- Overlapping target audiences across ad sets-
- MMP issue or bug
- Incorrect conversions value mapping
Question 34 In the Manage Ads table, hovering over which icon tells you why your ad was rejected?
- Status toggle
- Cell phone icon
- Red exclamation mark-
- Gray beaker icon
Question 35 Which of the following is most likely to result in winning fewer auctions, thus not spending budgets in full?
- Narrowly-defined audience
- Small number of creatives
- Lower funnel bid goal
- Bid amount lower than suggested range-
Question 36 To check if your current bid amount is competitive enough, selecting which bid strategy shows you the suggested bid range?
- Max Bid
- Target Cost
- Minimum ROAS
- Auto-Bid-
Question 37 SKAdNetwork enforces a minimum delay of how many hours before it sends postbacks for events?
- 3
- 24-
- 12
- 6
Question 38 Which resource should you use to search for a resolution to your issue before reaching out to Ad Support?
- Ads Manager
- For Business
- Snapchat Support
- Business Help Center–
Question 39 What is the fastest way to get in touch with someone from Ad Support?
- Business Help Center Contact Form
- Ads Manager Live Chat–
- Snapchat Support Email
- Business Help Center FAQs
Question 40 In Manage Ads, what tool can you use to provide Ad Support with a list of all the previous changes made to the campaign, ad set, or ad?
- Change History
- Delivery Insights
- Campaign Details
- Bulk Export
