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Sell Products or Services Online Quiz Answers – Google Fundamentals of Digital Marketing
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Module 25: Sell More Online Quiz Answers – Google Fundamentals of Digital Marketing
Question 1: Which of the following is a sign that customers are having trouble using a particular device to make purchases?
- Analytics shows you have a lot of mobile visitors, but very few purchases through mobile
- A specific product is not selling much compared to your other products
- You get a lot of questions about your return policy
- People are having trouble using a promo code for a current sale
Question 2: What is an example of product merchandising?
- Running an ad for your products
- Adding a way for customers to filter your products
- Displaying very specific, featured products on your home page
- Cross-selling products in the checkout process
Question 3: Which of the following statements is true when describing how retargeting ads work?
- Retargeting ads are visible to people who haven’t been on your website yet
- Once a user visits your site, the code drops an anonymous browser cookie
- Once your customer purchases, you cannot turn off the retargeting ad
- Retargeting will always drive customers to your site
Sell More Online in Digital Marketing:
To sell more online in digital marketing, you need a comprehensive strategy that leverages various tools and techniques to reach your target audience effectively. Here’s a step-by-step guide to help you achieve this:
- Define Your Target Audience: Understand who your ideal customers are – their demographics, interests, pain points, and online behavior. This will help you tailor your marketing efforts to resonate with them.
- Optimize Your Website: Your website is your online storefront. Ensure it is user-friendly, mobile-responsive, and optimized for search engines (SEO) to attract organic traffic. Make the checkout process easy and secure to minimize cart abandonment.
- Content Marketing: Create high-quality, relevant content that educates, entertains, or solves problems for your audience. This could include blog posts, videos, infographics, and podcasts. Distribute your content across various channels such as your website, social media, and email newsletters.
- Social Media Marketing: Identify the social media platforms where your target audience is most active and engage with them there. Share valuable content, run targeted ads, and interact with your audience to build relationships and drive traffic to your website.
- Email Marketing: Build an email list of subscribers who have opted in to receive communications from you. Send personalized, relevant emails to nurture leads, promote products or services, and drive conversions. Segment your email list based on user behavior and preferences for better targeting.
- Pay-Per-Click (PPC) Advertising: Use platforms like Google Ads and social media advertising (e.g., Facebook Ads, Instagram Ads) to target specific keywords, demographics, and interests. Monitor your campaigns closely, optimize ad copy and targeting, and allocate budget effectively to maximize ROI.
- Conversion Rate Optimization (CRO): Continuously test and optimize your website and marketing campaigns to improve conversion rates. This could involve A/B testing different elements such as headlines, call-to-action buttons, and landing page designs to identify what resonates best with your audience.
- Analytics and Tracking: Utilize tools like Google Analytics to track website traffic, user behavior, and conversion metrics. Analyze data regularly to identify trends, areas for improvement, and opportunities for growth. Use this information to refine your digital marketing strategy over time.
- Customer Relationship Management (CRM): Implement a CRM system to manage and nurture leads throughout the sales funnel. Track interactions with prospects and customers, personalize communications, and identify upsell or cross-sell opportunities to maximize lifetime value.
- Provide Excellent Customer Service: Deliver exceptional customer service before, during, and after the purchase. Respond promptly to inquiries and feedback, address any issues or concerns effectively, and strive to exceed customer expectations to foster loyalty and drive repeat business.
By implementing these strategies effectively and consistently, you can increase your online sales and grow your business in the digital marketplace.
