Google Ads – Measurement Certification Assessment Answers 2024

Clear My Certification January 1, 2024 Certification, Featured Leave a comment 10,586 Views

Google Ads – Measurement Certification Assessment Answers 2024

About the Exam :

Demonstrate your ability to measure and optimize digital ad performance using Google’s measurement solutions. Certified users will show they can understand the metrics that matter and can turn key insights into action to improve Google Ads performance and make an impact on their business.

By earning the Google Ads – Measurement Certification, Google recognizes your ability to:

Translate your marketing objectives into measurable actions
Set up tracking to effectively measure sales, app downloads/installs, and/or leads
Understand how to analyze and action on insights from your conversion tracking data
Choose the right attribution model for your business goals

The Google Ads Measurement assessment consists of 50 questions and you have 75 minutes to complete.

Keep in mind:

You will need a score of 80% or higher to pass
If you end the assessment early or the timer runs out before you have answered enough questions correctly, you will not pass and will not be able to resume from where you left off
You will not be able to review or edit your answers once you have moved to the next question (or hit the submit button on the last question)
You must wait 1 day before retaking this assessment if you failed your last attempt

Apply for this Certification: https://skillshop.exceedlms.com/student/path/18330-google-ads-measurement-certification

Question 1 A new restaurant recently opened and the owner wants to create an ad promoting the curbside delivery service. What marketing objective does this ad align with?

Brand awareness
Return on investment
Brand favorability
Brand loyalty

Question 2 Bill owns a company called Wild Bill’s Bracelets that sells custom jewelry. He launched a Search campaign to drive sales of his custom-made bracelets on his website. How can Bill create effective messages that drive more customers to purchase his jewelry?

He can use Display upsell ads.
He can use videos to tell stories.
He can highlight brand attributes.
He can use brand-specific search terms.

Question 3 As the owner of a new restaurant, Susan is considering her potential customer’s journeys in order to establish her business in the area.

What’s the first step a potential customer might take when going through the journey phase?

View an online advertisement of the new restaurant.
Fill out an online email subscription form to receive alerts.
Call to inquire if the restaurant accepts dinner reservations.
Recommend the restaurant to her social media friends.

Question 4 Olyana is about to implement a Google Ads campaign for her online business. She’s inserted a phone snippet on her website to replace her business number with a Google forwarding number.

What will this allow Olyana to do now?

Record which ad led to a call conversion
Push automated promotional ads to callers
Capture phone numbers of callers
Forward phone inquiries to her cell phone

Question 5 Marisol owns a busy yoga studio popular with local college communities. Her customers call daily to check on class times, availability, and pricing, which takes too much of her staff’s time. Marisol would love to use Google My Business to provide the answers these customers need, without requiring her staff to take calls. Which feature of Google My Business could Marisol use to accomplish this?

Google My Business Informer allows her to set a robocall to answer and inform phone callers.
Google My Business Call Center lets her dictate a message that’s then read by a professional.
Google My Business Redirect lets her decide to which phone line and device a caller is directed.
Google My Business Messaging lets her send a quick text that answers her customers’ questions.

Question 6 You want to track first opens for your mobile app. Your app uses the Firebase SDK. Place the steps in the correct order to accomplish this within Google Ads. (The first step should be on top.)

Link your Firebase account to your Google Ads account.
Select Conversions in GoogleAds.
Select app installs and in-app actions.
View data in GoogleAnalytics.

Question 7 Jared handles marketing for a chain of restaurants that feature high-end bars. He added a bar and its restaurant as separate locations in his bulk upload, even though they share an address. Both were disapproved. What caused the disapproval?

Each listing must be created using a separate email address.
Editorial approval must be received to use the same address twice.
Jared should’ve submitted the bar and restaurant under a single title.
Jared can only upload a maximum of 10 listings using a bulk upload.

Question 8 Tom’s setting up website call conversion tracking for his business’s website, using Google Ads. Place the steps required for the setup in the correct order. (The first step is on top.)

Choose “Phone Calls” as the conversion action to track.
Click on “Calls to a phone number on your website” as the source ofthe phone
call you would like to track.
Generate the phone snippet for your website.
Apply phone snippet to website.

Question 9 Mary is a marketing manager for a nationwide vegan restaurant chain. She wants to reach potential customers across two media channels focusing on specific audience behaviors. Which two channels could she choose to reach her desired objective? (Choose two.)

Video
Display
E-mail
Radio

Question 10 Kathy released a gaming app and needs to set up conversion tracking for first opens of the app. To do this, she linked her Firebase project with Google Ads. Which access permission did her Google account need for her to do this?

Standard access in Firebase
Standard access within Google Ads
Administrative access in Firebase
Administrative access in Google Ads

Question 11 Heather’s Using Google Ads To Promote Her Online Olive-Oil Business. She’s Setting Up A Conversion Action To Measure How Effectively Her Ad Campaign Is Increasing Sales On Her Website. Which Category Of Conversion Action Should Heather Select As Part Of The Setup?

Purchase
Set-up
Lead
Page view

Question 12 Felix launched both a Google Video Ad campaign and a Google Shopping Ad campaign to drive sales of lumber on his home improvement website. He reviews his conversion data after two weeks and notices his video ads campaign seem to be assisting in driving higher lumber sales. He moves more of his budget to the Video Ads campaign. Which type of optimization has Felix used to drive higher lumber sales?

Bidding Optimization
Targeting Optimization
Creative Optimization
Media mix optimization

Question 13 Each Google My Business location has a unique ID that applies changes to the right listing. What’s the name of this unique ID?

Store Number
Store Category
Store Code
Store Identifier

Question 14 Linda is viewing the campaign report in her Google Ads account after successfully implementing conversion tracking tags for her website. She sees that at least two of her ads generated over 100 View-through conversions.

Someone watching up to 30 seconds of those ads.
Someone closing one of those ads within five seconds.
Someone clicking on a part of those particular ads.
Ads that were viewed and converted in an offline transaction.
Ads that deposit a cookie onto someone’s computer.

Question 15 If you’ve set up conversion actions in Google Ads and Google Analytics, you’ll notice differences in the way this data is calculated between the two platforms.

What’s one of these differences?
The cost of products
The number of product returns
The date of transaction
The return on investment

Question 16 Sylvia wants to create a My Google Business account for her 3 retail locations. How can Sylvia verify each location in Google My Business?

Request a mailing of a postcard to each location with a veriﬁcation code she enters into her account portal.
Email a copy of a local business license for each location using her registered email account.
Fill out and upload the required bulk veriﬁcation spreadsheet through her account portal.
Upload a series of screenshots of her social media presence for each location through her account portal.

Question 17 Google Marketing Platform is as effective for small businesses as it is for enterprises. In fact, only two products aren’t available in the Small business version of Google Marketing Platform. What are these two products? (Choose two.)

Tag Manager
Search Ads 360
Surveys
Data Studio
Display & Video 360

Question 18 Senior executives at a global manufacturing company are determining the key performance indicators they’ll use to judge how effective their online video advertising campaigns will be on Google Ads. What guidelines are they creating?

Marketing objectives
Campaign metrics
Media objectives
Business objectives

Question 19 Levi’s an experienced marketing strategist for a software company that sells a learning platform to public schools. He developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the schools’ changing needs. What are two habits Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)

He promotes the attitude that “failure is not an option” amongst his team members and subordinates.
He starts his day by looking at how well he’s doing on his company’s key performance indicators.
He maintains a set of preferred media channels proven to be eﬀective and don’t need to change.
He values what his coworkers think and encourages them to give their opinions in his marketing meetings.
He incorporates data into all of his decision-making concerning marketing channel selection.

Question 20 Why is it difficult, or maybe impossible, to calculate a total increase in brand awareness from a campaign spanning multiple media channels?

Multiple media channels may use different tools to measure brand lift.
Multiple media channels aggregate all your data into a single view.
Multiple media channels use ads in identical ways.
Multiple media channels consolidate campaign data for actionable insights.

Question 21 Peter has a website that promotes his local vacation rental site. He uses Google Ads to manage his advertising campaign. He’s cross-referencing his purchase conversions with his backend CRM, and the data isn’t matching up. What’s an attributed reason for this discrepancy?

The CRM doesn’t support the unique order ID.
Peter has enabled the View-through conversion column.
Conversion tracking is generating duplicate conversions.
Peter modified the event tag to capture a unique order ID.

Question 22 Brenda implemented conversion tracking tags for her website. She’s reviewing the total conversions across her ads, using the campaigns report. She’d like to see the total for each conversion type. How can she accomplish this?

By opening her assisted conversions report.
By switching to the attribution overview report.
By segmenting the data by conversion action.
By adding columns for each conversion type.

Question 23 Jamelle wants to use Google Ads to advertise his website. He’s considering using one of the available Smart Bidding strategies that Google offers. What are two Smart Bidding strategies that Jamelle can use for his upcoming campaign? (Choose two.)

View-through impressions
Maximize conversions
Enhanced CPC
Target impression share
Maximize clicks

Question 24 Julie is trying to determine why there are such dynamic fluctuations in the conversion volume of her online website in the past three months. She begins investigating possible causes for the fluctuations. What are two recommended actions she can take in her investigation? (Choose two.)

Introduce ad changes to see if conversion volume fluctuates in a similar pattern as the current fluctuation.
Have other members of her marketing team double-check her conclusions to rule out user error.
View the Time Lag Report to better understand her visitor’s conversion path.
Review the full history of her account changes over the specific date selected, as ad changes might affect conversions.

Question 25 Kyler’s using conversion tracking tags to gain insight into how effectively his ads are converting customer transactions for his online store. But he notices that conversions aren’t functioning. What can help him troubleshoot this issue?

Conversions report
Google Tag Assistant
Google Analytics
Google Ads Conversion Tool

Question 26 A primary benefit of Google My Business is what it can tell you about how customers behave when they visit your listing. Which Google My Business feature can you use to follow these interactions?

Google My Business Reviews
Google My Business Services
Google My Business Insights
Google My Business Info

Question 27 Ansel is planning a Google Ads campaign for his new plumbing client. He knows the client’s top priority is new contact form submissions. His client is also interested in measuring newsletter subscriptions. Which two conversion actions can Ansel measure to showcase the campaign’s results in the client’s two areas of interest? (Choose two.)

Purchases
Directions
Leads
Sign-ups
Pageviews

Question 28 Madison Owns A Retail Clothing Store. Her Marketing Consultant Says That With All The Technology At Their Disposal, Customers Will Go Back And Forth Across Multiple Channels Before Choosing To Buy An Outfit At Her Store. The Consultant Recommends That Madison Consider An Online-To-Offline Strategy To Drive Foot Traffic To Her Store. What Are Two Examples Of An Online-To-Offline Strategy? (Choose Two.)

Lead manipulation
Local Inventory ads
Website-to-email
Search engine optimization
Google Ads location extensions

Question 29 Allen Is A Marketing Manager Who Received A Series Of Ads From His Creative Team. He Wants To Use A/B Testing To Find The Ads In The Series That Yield The Best Results. Which Type Of Ads Will Allen Compare?

Ads with exposed groups, on the same message, and directed at the same audience.
Ads with unexposed groups, on the same budget, and directed at the same audience.
Ads with unexposed groups, on the same channels, and directed at the same audience.
Ads used in identical ways, on the same channels, and directed at the same audience.

Question 30 Darian has a gourmet cupcake business and needs a website to compete with the other bakeries in his area. He has a Google My Business listing and wants to use the website builder to create a personalized design for his business. What are the steps, in order, for building a website using Google My Business? (List the first step at the top.)

Darian signs into his Google My Business.
Darian selects Website from the Home menu.
Darian updates all his relevant business information.
Darianadds images,including a cover photoand virtualtour.
Darian chooses a unique domain and points itto thewebsite.

Question 31 You operate an online retail website and have Google Tag Manager set up to manage your tags on your site. You now want to set up sitewide conversion tracking tags in order to evaluate the effectiveness of your next Google Ad campaign. Which step is required in order to do this setup?

Add the Conversion Linker tag to your landing page URLs.
Disable auto-tagging in all your Google Ads accounts.
Add a Floodlight event snippet for each site page.
Give Conversion Optimizer access to all site pages.

Question 32 Brenda is compiling a list of definable metrics and key performance indicators (KPI) that will be used to evaluate the final success of her Google ad campaign. Which two statements can guide her as she creates a KPI? (Choose two.)

A KPI shows how ads are performing in real time.
A KPI is clear, measurable, and has a defined time frame.
A KPI represents non-click actions, such as page views and leads.
A KPI is media-channel specific, and KPIs aren’t interchangeable.
By definition, A KPI is a measurement of success.

Question 33 A flower delivery business wants to raise their overall sales volume to increase profit. After analyzing their costs, they choose their most popular line of flower arrangements and run a promotion on those arrangements. How would this promotion lead to higher profits?

By lowering the cost of the flower arrangements to increase margin.
By raising the revenue to increase demand.
By lowering the price of the flower arrangements to increase demand.
By raising the margin on the arrangements to increase revenue.

Question 34 Richard’s a marketing executive for an online leather-goods retailer. He’s focused on data measurement to drive sales of his company’s belt lines. He turned to Google’s automated machine learning to help his company gain a competitive advantage in the marketplace. What’s an important first step that Richard must take to succeed at automation?

He needs to learn the data models used by Google’s automation systems.
He needs to assign data values to his manual optimization processes in real time.
He needs to build data spreadsheets that can be entered into Google’s automation system.
He first breaks down his organization’s data silos to ensure data quality. That lets the correct data get recorded by Google’s machine-learning algorithm.

Question 35 Brenda’s Meeting With The Web Developer Of Her Retail Website Concerning The Integration Of Conversion Tracking Using Google Ads. The Web Developer Needs To Set Up Conversion Tracking Tags. What’s Required To Accomplish This?

A sitewide tag must be added for each conversion action.
The required code snippets must be inserted within an inline frame.
Conversion tracking tags must use HTML5 for all site pages.
Auto-tagging must be turned on in all of her Google Ads.

Question 36 You’re setting up offline conversion tracking. You need to to upload offline data into your Google Ads account. Which two formats are supported? (Choose two.)

Google Docs
XML
Google Sheets
CSV
HTML

Question 37 Sara is analyzing the conversion data of her video ad campaign in Google Ads. She wants to see a summary of, on average, how many days, ad clicks, and ad impressions it took users to convert a customer. Which report will provide her with this information?

The click analysis report
The attribution overview report
The campaigns report
The conversions report

Question 38 Tristan owns a local flower shop. His customers are already finding him online, but he’s curious whether Google My Business can do more than just list his phone number and address. How can Google My Business help Tristan engage his customers?

Tristan can send periodic email newsletters.
Tristan can video chat with his customers.
Tristan can collect online payments.
Tristan can respond to customer reviews.

Question 39 A customer is receptive to an upsell during a product purchase. Which part of the customer journey has been exhibited?

Purchase
Loyalty
Awareness
Consideration

Question 40 Brianna has a physical store that she’s successfully managed for 10 years. Her products aren’t designed to sell and ship online. She recently created an online website and app to advertise her business. Now she’s interested in using Google Ads to create an ad campaign and measure its effectiveness. How will offline conversion tracking help Brianna?

Brianna can convert offline customers into online shoppers.
Brianna can measure how many shoppers intend to visit her physical store.
Brianna can track conversions for first opens for her app.
Brianna can measure offline sales initiated from an ad click.

Question 41 An event tag is a code snippet that works directly with a global site tag to track customer actions specified by an advertiser as conversions. Which types of event tags can be created?

Page load and click
Time onsite and referrer
Total pages and load speed
Page duration and visit

Question 42 Which statement is true about location extensions?

Location extensions can provide a messaging button that nearby potential customers can use for inquiries.
Location extensions replace traditional ads with a delivery focused on location-specific promotions.
Location extensions provide potential customers with the distance to your business location along with your ad.
Location extensions replace traditional ads with photos/images of your business locations.

Question 43 Which Google offering could you use to measure the number of people who click or view your ads and later visit your business location?

Cross-channel attribution
Store visits
Brand lift
Media mix model

Question 44 Tara knows Google My Business is a great way to share information and engage her customers online. But, she’s worried because she has multiple locations, and management of the locations may be too difficult.

How does Google My Business simplify the management of multiple locations for Tara?

Tara can manage multiple Google My Business listings under one account.
The Google Analytics platform will send Tara alerts for each business location.
Tara can access each Google My Business account on a different device.
Tara can create a separate Google My Business account for each location.

Question 45 Google Ads Follow The Media Rating Council’s Standards For Viewability.

What’s Required For An Ad To Be Counted As A Viewable Impression?

An ad must be more than 50% on screen for more than two seconds.
An ad must be more than 75% on-screen for more than five seconds.
An ad must be more than 50% on screen for more than five seconds.
An ad must be more than 75% on screen for more than two seconds

Question 46 Carl is nearly finished with the conversion tracking setup for his Google ad campaign and is ready to add an event tag to his existing website.

What must Carl do to make sure that the tags are not double counting?

Remove any existing JavaScript code.
Remove any legacy conversion tag.
Make sure that all images are in JPEG format.
Add on the conversion linker to the event tag.

Question 47 Curtis recently created a Google My Business Account. He wants to learn how his people are finding his business listing on the web and how they interacted with his listing.

Which Google My Business feature can Curtis use to accomplish this?

Google My Business insights
Google My Business conversion tracking
Google My Business services
Google My Business reviews

Question 48 Sylvia has four store locations and is considering using location extensions with her Google ads.

What can users see when displaying an ad with location extensions?

Photos/images for products she sells
A website sitemap with specific page links
A clickable link to a details page for her business location
A customized ad for each particular location

Question 49 Sarah is a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers across multiple channels.

Which type of marketing strategy can Sarah use to motivate sales to her client’s physical locations?

Display advertising
An online-to-offline strategy
Third-party lead generation
Search engine optimization

Question 50 What’s the best indicator that a campaign is increasing customer loyalty?

Volume growth of customer referrals
Increased brand favorability of new product
Increased brand awareness
An increase in average order size

Question 51 A brand manager wants to create a marketing objective that aligns with the purchase stage of the customer journey.

Which metric should the brand manager use?

Return on ad spend
Customer referrals
Brand awareness
Brand association

Question 52 By linking a Google My Business account with a Google Ads account, you’re able to create location extensions.

Which type of information can location extensions display to potential customers?

Current promotions of your location
The distance the customer is from your location
Pictures/images of your location
Your service reviews or vendor testimonials

Question 53 Felix launched a Google Display Ad campaign to drive sales of tools on his home improvement website. After reviewing sales data from the first week, Felix notices higher sales from ads that include a picture of the tool itself. He decides to add tool pictures to all of his other ads to try and replicate the success.

Which type of channel optimization is Felix using to drive higher tool sales?

Media Mix
Targeting
Bidding
Creative

Question 54 Measuring conversion actions can help you better understand how users connect with your brand.

Which are two conversion actions you can measure? (Choose two.)

Unsolicited walk-ins
Pageviews
Directory referrals
Subscription sign-ups

Question 55 Sidney is in her Google account, reviewing her campaigns and attribution reports. She notices that the number of total conversions reported in the attribution report is different than the number in the campaigns report.

What could explain this?

The attribution report doesn’t include website conversions.
The attribution report doesn’t include app conversions.
The attribution report doesn’t include phone number clicks conversions.
The attribution report doesn’t include imported Analytics goals/transactions.

Question 56 Brenda just released a mobile app for her business and has selected an attribution partner to integrate with for in-app conversion tracking.

What else must she do to complete the conversion tracking setup?

Link her Google Play account to her Google My Business account.
Link her Google Firebird account to her Google Analytics account.
Link her Google Ads account and Google Analytics account.
Link her Google Play and Google Ads account.

Question 57 Levi’s an experienced marketing strategist for a software company that sells a learning platform to public schools. He developed healthy individual measurement habits that grow his success in constantly evolving his company’s marketing strategies to the schools’ changing needs.

What are two habits Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)

He values what his coworkers think and encourages them to give their opinions in his marketing meetings.
He promotes the attitude that “failure is not an option” amongst his team members and subordinates.
He starts his day by looking at how well he’s doing on his company’s key performance indicators.
He maintains a set of preferred media channels proven to be effective and don’t need to change.
He incorporates data into all of his decision-making concerning marketing channel selection.

Question 58 An executive at a clothing company is in the process of defining sales volume numbers for next quarter.

What’s the executive defining?

A business objective
A campaign metric
A marketing objective
A media objective

Question 59 What are the two key benefits of Google My Business? (Choose two.)

It manages multiple listings together.
It sends automated email invites to customers.
It shares information with customers.
It completes eCommerce transactions.

Question 60 As the owner of a new restaurant, Susan is considering her potential customer’s journeys in order to establish her business in the area.

What’s the first step a potential customer might take when going through the journey phase?

View an online advertisement of the new restaurant.
Fill out an online email subscription form to receive alerts.
Call to inquire if the restaurant accepts dinner reservations.
Recommend the restaurant to her social media friends.

Question 61 A marketing manager wants to use an attribution model that includes both converting and non-converting paths in order to evaluate individual customer paths.

Which attribution model will fulfill this requirement?

Rules-based attribution
Data-driven attribution
Linear attribution
Position-based attribution

Question 62 A brand manager wants to show the value of his advertising by demonstrating the return on ad investment.

What’s his marketing objective?

Consideration
Purchase
Loyalty
Awareness

Question 63 A clothing company wants to entice consumers to pay more for their products. To do this, the company launches an advertising campaign to position themselves as a luxury brand.

Which factor are they trying to improve?

Unit cost
Demand
Volume
Capacity

Question 64 After you’ve successfully installed a conversion tag on your website or app and a conversion action has taken place, where’s conversion data viewed within Google Ads?

In the Experiment tab, under the Calls from Ads column
In the Overview tab, under the Total Page view column
In the Recommendations tab, under the Success column
In the Campaigns tab, under the Conversions column

Question 65 Aiesha is dissatisfied with the conversion rate that her ads are generating for her retail website. She wants to make some changes to improve the conversion rate.

What should she do to achieve this? (Choose two.)

Not include prices that may eliminate customers.
Include names of her competitors in the keywords.
Use negative keywords to add limits to her ads.
Use general keywords to attract as many people as possible.
Use more specific keywords that limit the volume of clicks.

Question 66 An executive at a clothing company is looking to define overarching goals for his company.

What’s the executive defining?

Media objectives
Business objectives
Marketing objectives
Campaign metrics

Question 67 An extra line is included within an ad when location extensions are added to a Google Ad campaign. All it takes is linking Google My Business with a Google Ads account.

What can users see when an ad with location extensions is displayed?

A call-to-action, a collection of services, or a digital coupon code
A website sitemap, specific page links, or a web search button
A phone number, a messaging button, or newsletter sign-up link
An address, a link to see the business on Google maps, or specific distance to location

Question 68 Anthony has a dog-walking business that he manages online, and he’s adopted Google Ads to drive more traffic to his website. He’s one month into his first campaign on Google Ads, now reviewing his conversion data to determine how his ads are performing. He sees that his view-through conversions (VTCs) are low. He’s not sure what VTCs are and what this data means Knowing which two facts about VTCs would help Anthony better understand his conversion data? (Choose two.)

VTCs are recorded when users interact with an ad and then later convert.
In conversion reports, VTC data are included in the conversions column rather than being separately addressed.
A view is counted if a person watches an ad for up to 30 seconds OR clicks on a part of the ad.
VTCs are conversions that are recorded when users view (but don’t interact with) an ad and then later convert.

Question 69 Antonio runs an online retail site and wants to set up a sitewide tag to measure online conversions for his future Google Ad campaigns. He’s already set up conversion actions and has Google Tag Manager managing tags on his site.

Which tag type should he choose to complete this process?

Google Ads Conversion Tracking
Conversion Linker
Google Optimize
Floodlight Counter

Question 70 As the director of advertising for a software company, Susan’s considering her customers’ journeys.

What’s the first step her potential customers will take?

Provide contact information
View an online advertisement
Respond to aÂ call-for-action
Demonstrate loyalty

Question 71 Brad wants to link his Firebase account to his Google Ads account for his e-commerce app.

What are the required minimum permissions for Brad’s Google account to be able to do this?

In Firebase, the account needs to be an owner on the project you want to link.
The Google account needs Standard access in Google Ads.
In Firebase, the account needs to be a Firebase Develop Admin.
The Google account needs to have owner access in Google Ads.

Question 72 Brenda’s promoting her business with an Android app using in-app billing. She wants to measure how effectively her ads are driving in-app purchases using Google Ads.

Which two attribution partners can Brenda choose between to link to her Google Ads in order to accomplish this? (Choose two.)

Google Play
Google Campaign Manager
Google Ads
Google Firebase
Google Analytics

Question 73 Camila has an online store and is using Google Ads to improve her online advertising efforts. She currently has Google Analytics set up for her website and now wants to set up conversion tracking in Google Ads.

What must she do in order to make conversion tracking effective?

Link her Google Ads and Analytics accounts
Select the Conversion Linker as her tag type
Use a custom HTML tag on the site’s landing page
Select Google Optimize as her tag type

Question 74 Carlos has a physical store and doesn’t have the ability to sell his products online. But he still advertises online and wants to measure how effective his online ads are in driving new customers in-store and generating new sales.

What is the best way for Carlos to achieve this within Google Ads?

Create a new audience to represent offline shoppers.
Import offline conversions.
Use Audience insights to define an offline audience.
Use Attribution Modeling to analyze offline purchasers.

Question 75 Cliff is a marketing manager who received a series of ads from his creative team. He wants to compare data between those ads using A/B testing.

Which type of ads will Cliff compare?

Ads used in identical ways, on the same budget, and with exposed groups.
Ads used in identical ways, on the same channels, and directed at the same audience.
Ads used in identical ways, on the same budget, and used in brand lift.
Ads used in identical ways, on the same channels, and with unexposed groups.

Question 76 Conversion measurement is an excellent way for businesses to understand how users are engaging with their brand.

Match each conversion action to a relevant example of a business need.

Jenna would like to know how many users are visiting a specific page on her client’s website.
Edith is interested in tracking how many users are signing up for her newsletter each month.
Durene would like to measure how many sales of a specific product are made.
Travis wants to measure the number of new customers his campaigns are producing for a client.

Purchase (3)
Sign-up (2)
Pageview (1)
Lead (4)

Question 77 Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys.

What should Cory do to move his customer journey forward when a potential customer shows a strong interest in a product?

Offer them a specific call to action
Send targeted advertising
Show them more ads for services
Ensure brand loyalty

Question 78 Creating a call conversion in Google Ads and adding a phone snippet to a web page allows advertisers to use a Google forwarding number.

What does this number allow you to monitor?

The length of each call and time it took place.
The specific ad that led to a call conversion.
The first and last name of the caller, and their home or business address.
The reason for the call, and the specific zip code the call originated from.

Question 79 David owns a retail business that just implemented a web app to supplement sales. He needs to choose an attribution partner to integrate the app for in-app conversion tracking.

Which two are available attribution providers? (Choose two.)

Google Firebase
Google Analytics
Google Play
Salesforce

Question 80 DeShawn uses Google Ads. He wants to enable website call conversion tracking so he can see how his current ad campaign is driving users to call the number on his business website.

How are the calls tracked to DeShawn’s account?

The conversion name for DeShawn’s store
The phone number listed on his official store website
The assigned Google Click Identifier
A dynamically created Google forwarding number

Question 81 Due to Google Analytics providing a cross-channel view of the customer journey, there’ll be differences in the way conversions are measured between Google Analytics and Google Ads.

Which is a difference you should be aware of?

Return on ad spend
Machine learning
Total tax deductions
Reporting freshness

Question 82 Everett just finished building a website for his bus-touring company using the Google My Business website builder. He followed the required steps, and is eager to see his new website live on the web.

After pointing the domain at his new website, how long does it usually take for the site to appear online if the site is built correctly?

It should be up on the web after a 24-hour review.
It will take exactly three days to be published.
It takes one week for the site to be reviewed and published.
It should be live on the web in only a few minutes.

Question 83 Felix launched a Google Search Ad campaign to drive sales of tools on his home improvement website. After reviewing sales data from the first week, Felix notices higher sales from ads with a specific picture of his tools. He changes the pictures of his other ads to be similar to the successful ads.

Which type of channel optimization is Felix using to drive higher tool sales?

Creative
Targeting
Media Mix
Bidding

Question 84 Felix launched both a Google Search Ad campaign and a Google Display Ad campaign to drive sales of tools on his home improvement website. He reviewed his sales data after two weeks and noticed his Search Ad campaign is the most successful.

Which optimization type should Felix use if he wants to use bidding or targeting to acquire more customers?

Media Mix
Channel
Attribution
Placements

Question 85 Gail is a marketing manager who received a series of ads from her creative team. She wants to improve her ad content by using A/B testing.

Which type of ads will Gail compare?

Ads with exposed groups, on the same message, and directed at the same audience.
Ads with unexposed groups, on the same budget, and directed at the same audience.
Ads used in brand lift, on the same channel, and directed at the same audience.
Ads used in identical ways, on the same channels, and directed at the same audience.

Question 86 Google My Business gives businesses a variety of ways to promote their goods and services to users online.

What are the key benefits of Google My Business?

Share information with customers, capture personally identifiable information, send emails to visitors, and track their online movements.
Share visitor information with vendors, forecast sales, complete ecommerce transactions, and gain insights into purchase history.
Share information with competitors in your market, capture visitor’s personal information, and complete transactions online.
Share information with customers, manage multiple listings together, engage with customers, and get insights on customer behavior.

Question 87 Google My Business helps businesses engage their customers in the moments that matter most.

What are two ways Google My Business accomplishes this? (Choose two.)

Qualifies new leads.
Communicates with customers.
Enables remarketing to visitors.
Responds to reviews.
Shows converted sales.

Question 88 Google My Business provides businesses with opportunities for connecting with their customers online.

What are two ways Google My Business would help engage your customers? (Choose two.)

It offers clear, specific, quick, and accurate directions to your business.
It completes transactions for goods and services using credit cards.
It automates follow-ups and generates reviews for your listed business.
It allows your customers to make bookings right from your listing.
It compares your pricing with that of similar businesses.

Question 89 Google My Business verification has specific requirements for approval: the business name must be exactly as it appears in real-life, and the business can’t have multiple locations in one physical address.

What’s the third potential reason for disapproval in the verification process?

The location information doesn’t include all required fields.
The location doesn’t appear on Google Maps.
The location has no published photos.
The location uses only one category.

Question 90 Heather created KPIs (key performance indicators) for her shoe company. She’s using metrics to determine whether or not those KPIs have been met.

Using the dropdown menu, select whether each option is one of Heather’s KPIs or a metric.

Increase sales of high-heeled shoes by 10% this year
Increase of 10% in number of full video ad views on YouTube
Increase online orders by 5% this quarter
Increase of 20% in response rate to Google Search Ads for high heels

Metric (2)
KPI (1)
Metric (4)
KPI (3)

Question 91 How can a Google My Business location can be verified?

By mobile, credit, or application
By phone, e-mail, or postcard
By license, agent, or engines
By index, payment, or vendor

Question 92 How does Google My Business help businesses reach more customers when it matters most? (Choose two.)

By providing insights on customer behavior.
By helping them understand the actions of similar businesses.
By engaging their customers online.
By lowering overall bounce rates.
By improving their mobile site speed.

Question 93 How is credit dynamically attributed to each touch-point in data-driven attribution?

It gives more credit to the touch-points closest to the conversion.
It algorithmically evaluates individual customer paths to assign credit.
It is distributed evenly to every single touch in a buyer’s journey.
It assigns the last touch-point 100% of the credit for the conversion.

Question 94 If you have ten or more locations, you can bulk upload those locations to Google My Business using a spreadsheet that contains five important fields.

Match the fields to their descriptions.

This field contains your phone information and your business’s web domain.
This field contains the information your customers use to find and visit your business in the real world.
This field contains the unique ID assigned by the Google My Business system to each of your locations.
This field contains one of nine selections that define your business type.
This field contains the identifier that users will see when your business is found on Google My Business.

Phone and Website (1)
Business Name (5)
Categories (4)
Store Code (3)
Business Location (2)

Question 95 If you’re interested in tracking conversions in your Google Ads campaigns and have Google Analytics already installed, there’ll be differences in the conversion data reported by the two systems.

What are two of these differences? (Choose two.)

Differences in conversion counts
Differences in attribution
Differences in ad placement
Differences in base pricing
Differences in metric formatting

Question 96 In a survey, a customer shows a strong preference for one brand over another.

Which general metric does this behavior fall under?

Consideration
Awareness
Loyalty
Purchase

Question 97 In Google My Business, where can you find the number of Google My Business visitors that are receiving driving directions to your location?

Google My Business Maps
Google My Business Messaging
Google My Business Photos
Google My Business Insights

Question 98 Jerran is a marketing manager at an advertising agency. His client would like to track contact form submissions originating from their Google Ads account. The client has a global site tag successfully installed, so Jerran can use an event tag to track this conversion action.

Which type of event tag should Jerran use?

A click event tag
A social event tag
A page load event tag
A reload event tag

Question 99 Jon implemented conversion tracking tags for his website. He recently released an app as well. Jon’s reviewing the totals across all conversions using the campaign report in Google Ads, but he wants to see the conversion results specifically for app installs and first opens.

How can he accomplish this?

By viewing the data by Impression-assisted conversions.
By adding a column for each app conversion type in Campaigns.
By segmenting the data by conversion action in Campaigns.
By viewing the paths report and sorting by conversion type.

Question 100 Joshua is creating a new Google Ads campaign and wants to track specific actions customers take on his website. He knows that a global site tag has been implemented on the site, making the use of event tags a possibility.

Which two types of event tags can Joshua create? (Choose two.)

Click
Session time
Page load
Download
Bounce Rate

Question 101 You’ve set up conversion actions for your online retail site. Now you want to set up conversion tracking tags to gain some deeper insights into how people engage with your ads.

Match the required tagging action with the corresponding conversion measurement.

You use Google Ads conversion tracking with Google Analytics already implemented on site.
Google Analytics Imported Goals/Transactions
Google Tag Manager for Google Ads
Google Ads conversion tracking

Link Google Ads and Analytics (1)
Add on the conversion linker to Google Tag Manager (3)
No action required (2)
Install gtag.js tags (4)

Question 102 You’ve been hired as a consultant to help an online store owner. You need to complete the implementation of conversion tracking tags into their website.

What are two ways that Google Tag Assistant can help you with this task? (Choose two.)

It automatically creates tag code snippets.
It creates the Google Click Identifier tag (GCLID).
It tells you which tags are on each web page.
It provides reasons why tags aren’t working.

Question 103 You’re setting up website call conversion tracking for your business, using Google Ads.

If you don’t want to manually edit your store’s website code, what must you do?

Create a Google Click Identifier (GCLID) that will download to the caller’s smartphone.
Create a Google Click Identifier (GCLID) that will appear on each page of your website.
Create a phone snippet to replace your store’s number with a Google forwarding number.
Create a phone snippet to identify and log the phone number of the caller for tracking.

Question 104 You’re serving on a marketing team for an online client, and you’ve been asked to create a list of key performance indicators (KPIs) to help improve the effectiveness of a current online ad campaign.

What are two guiding principles that will help you create these KPIs? (Choose two.)

KPIs are available once an ad campaign is complete.
KPIs are media-channel specific.
KPIs should be chosen from one metric for a campaign.
KPIs are quantifiable over a period of time.
A KPI is a measurement of success.

Question 105 You’re reviewing the campaigns report in your Google Ads account to find out how effective your current ad campaign is. You’re particularly interested in finding out how many people clicked each ad, even if the click didn’t result in a sale.

In which two columns of the campaign report will you see these metrics? (Choose two.)

Conversion value/click
View-through conversions
All conversions
Assisted conversions

Question 106 Your online store is using Firebase as its SDK for its mobile app. The app integrates with your website. You’re also using Google Ads to manage your marketing efforts. You want to automatically import conversions into Google Analytics for Firebase.

Which action will accomplish this?

Enable your Google Analytics account in the Google Publisher Toolbar.
Link your Google Firebase account with Google Analytics.
Make Google Firebase your attribution provider.
Insert a required JavaScript code onto each web page of your site.

Question 107 Your Google My Business listing can help customers reach you in a variety of ways. Customers can use a listed address to visit your location. They can also use a phone number to place a call.

Which other method, if properly set up, can customers use to contact your business?

Customers can interact with a bot to answer frequently asked questions.
Customers can use a message button to initiate a conversation with the business.
Customers can request a web meeting through an internet-connected device.
Customers can place a video call through any camera-enabled device.

Question 108 Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in.

Which analysis technique have you used?

Media mix model
Attribution
Machine learning
Cross-channel

Question 109 Your company produces candy bars. You need a method for determining the amount of sales driven by each media channel in your advertising campaign. You want a method that considers all possible factors in those sales, such as marketing, branding consideration, the economy, competitor actions, and even the weather.

Which analysis technique should you use?

Media mixed model
Machine learning
Cross-channel
Attribution

Question 110 You’d like to modify your current bidding strategy to increase the conversion rate of your ads.

Match each bidding strategy with its description.

Allows you to bid based on a target return on ad spend
Uses advanced machine learning to automatically optimize bids
Is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget
Helps you get more conversions by automatically modifying your manual bids already set

Maximize Conversions Bidding (2)
Enhanced CPC (4)
Target ROAS Bidding (1)
Maximize Click (3)

Question 111 You want to track first opens for your mobile app. Your app uses the Firebase SDK.

Place the steps in the correct order to accomplish this within Google Ads. (The first step should be on top.)

Link your Firebase account to your Google Ads account.
Select Conversions in Google Ads.
Select app installs and in-app actions.
View data in Google Analytics.

Question 112 You want to track conversion actions in your Google Ads account to better measure what matters.

Place the steps for setting up a conversion action in order, with the first step on top.

Select the specific conversion action in Google Ads.
Copy the code snippet/conversion tag generated.
Add the conversion tracking tag to your website or app.
Review your conversion data to ensure your tag is firing correctly.

Question 113 You want to set Firebase as your attribution partner in Google Ads in order to track first opens for your online store app.

What’s the first step you must implement in order to accomplish this?

Select conversion in Google Ads, and select Firebase app conversions.
Assign your Google account as a Firebase Admin in Firebase.
Add a required snippet of code to each site page of your online store.
Link your Firebase project to your Google Ads account.

Question 114 You want to complete conversion tracking setup on your business website with Google Ads. You’ve already implemented a global sitewide tag. Your next step is to create event tags, which must be placed in the correct section of your web pages to properly function.

Where’s the event tag implemented on a web page?

Between the tags of your website page, before the last line of code.
Directly above the global site tag in the <\head> tags of all website pages.
Between the tags of your website page, right after the global site tag.
On the home page of the website, both above and below the tags.

Question 115 You recently released a mobile app for your online retail store. You’re reviewing the totals across all conversions in your Google Ads account using the campaign report in Google Ads. You want to see how effectively your new app is producing conversions for app installs and first opens.

Which action will accomplish this?

Segment the data by conversion category.
Segment the data by conversion action.
Segment the data by click type.
Segment the data by conversion adjustment.

Question 116 You decide to bulk upload your multiple business locations to Google My Business. Some of the locations in your upload were disapproved.

Which two errors can cause this issue? (Choose two.)

Missing listing photos
Late listing registration
Multiple locations in one physical address
Too many listing users
Incorrect business name

Question 117 You added a conversion tracking tag to a landing page on your business’s website. When analyzing your purchasing data, you find duplicate conversions.

What’s causing the duplicates?

The conversion tracking also including offline conversions.
Customers using web browsers that allow cross-site cookies.
Customers clicking the ads multiple times before purchasing.
Customers who made a purchase return to the conversion page.

Question 118 WidgetCo wants to increase the total amount of money they make after expenses. They’re unable to change their internal costs.

Which factor can WedgetCo lower to drive higher volume and increase the money they make after expenses?

Customer demand
Units sold
Profit margin
Sale price

Question 119 Which two statements are true about evaluating your existing ad campaigns? (Choose two.)

When a campaign yields positive results, it’s not necessary to investigate metrics with the same vigor as when your campaign falls short of expectations.
Ultimate insight comes from looking at each campaign in isolation rather than aggregating your learnings from all campaigns into a single view.
Measurement results should lead to actionable insights; it should inform your decision-making.
One of the first steps you must take is to check whether the result of a specific objective exceeded or fell short of its goal.

Question 120 Which statement is true about time-decay attribution?

It includes converting and non-converting paths.
It gives more credit to the touch-points closest to the conversion.
It’s the most advanced model in Google’s attribution products.
It algorithmically evaluates individual customer paths.

Question 121 Which statement describes rules-based attribution?

It algorithmically evaluates individual customer paths.
It includes converting and non-converting paths.
It’s the most advanced model in Google’s attribution products.
It applies static logic to assign a value to each touch-point.

Question 122 Which statement describes linear attribution?

It includes converting and non-converting paths.
It’s the most advanced model in Google’s attribution products.
It algorithmically evaluates individual customer paths.
It distributes credit evenly to every single touch-point in a buyer’s journey.

Question 121 Which method should be used to promote awareness to customers?

Implicit call-to-actions
Ads with generic search terms
Displays focused on offers
Brand attributes videos

Question 122 Which is an example of a purchase metric that can be tracked?

Pages per visit
Return on ad spend
Brand awareness
Upsells

Question 123 Which Google measurement product is designed for brick-and-mortar retailers that collect shopper purchase data in a customer relationship management system?

Store visits
Brand lift
Store sales direct
Mixed media

Question 124 Which feature should you use to find information regarding specific actions visitors have taken on your Google My Business listing over a given period of time?

Google My Business Insights
Google My Business Tracking
Google My Business Totals
Google My Business Metrics

Question 125 Which attribution type algorithmically evaluates individual customer paths?

Time-decay
Data-driven
Last interaction
Linear

Question 126 Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores?

Machine learning
Media mix model
Cross-channel
Attribution

Question 127 Which activity might a brand manager track if the desired result is to increase awareness with the customer?

Upsells
Brand recall
Purchase intent
Transactions

Question 128 What’s the minimum number of locations you can bulk upload to Google My Business?

Question 129 What’s the best indicator that a campaign is increasing customer loyalty?

Customer referrals
New customers
Purchase intent
Overall brand awareness

Question 130 What tag allows you to tell Google Ads which specific customer actions should be tracked as a conversion?

An event tag
An analog tag
A global site tag
A temporary tag

Question 131 What are two benefits of selecting Google Firebase as your attribution partner in Google Ads? (Choose two.)

You get access to automatically generated remarketing lists for Firebase-published apps.
You no longer have to manually link your Firebase account to your Google Ads account.
You can easily index your app in Google search.
You can import conversions, adding any additional code to enable automatically collected events.
You can use audiences created in Firebase for conversion tracking and remarketing in Google Ads.

Question 132 Well-managed, verified Google My Business listings get five times more views than those that are unclaimed.

How can you verify a location in Google My Business?

You can verify with a picture, by sharing social channels, or calling Google.
You can verify with a phone call, an e-mail, or a postcard through the mail.
You can verify with a stamp, with a state license, or with a mobile app.
You can verify in-person, using a third party, or with an online payment.

Question 133 Vijay needs to design a website for his taxi company. He’s considering using the Google My Business website builder. His biggest concern is whether he can produce a site capable of serving his customers on mobile phones and tablets.

How does the Google My Business website builder address this concern?

Google My Business website builder sites are all mobile-only with no desktop variants.
Google My Business website builder will format the site to deliver on any device.
Google My Business builder sites offer multiple display options when users land on-page.
Google My Business builder sites direct all traffic to coded pages hosted by third parties.

Question 134 Tom’s using Google Ads to promote his bicycle store. He’s created an Android App and needs to measure how effectively the current ad campaign is driving purchases.

How can Tom accomplish this?

By setting up an attribution action for website purchases.
By setting up a conversion action for in-app purchases.
By setting up a conversion action for website purchases.
By setting up an attribution action for in-app purchases.

Question 135 Tom is an advertising executive at a car company. Before beginning work on a video advertising campaign for a new economy car, he creates key performance indicators for the campaign.

What’s Tom defining?

Marketing objectives
Media objectives
Business objectives
Campaign metrics

Question 136 Tom is a web developer who also runs an online store. He uses Google Ads. He wants to integrate conversion tracking on his site with the updated Google Ads conversion tracking tag (gtag.js).

What must he do in order integrate conversion tracking?

Insert the tag code into the Floodlight tag of any applicable web page.
Input the tag code between the tags of each of web page.
Ensure that all HTML code for each page is optimized for the Chrome browser.
Use HTML5 coding for any page that the tag will be inserted into.

Question 137 To avoid double counting, what will have to be removed from a website page prior to the addition of an event tag?

All images in JPEG format
Any legacy conversion tag
Any social-media links on-page
All web pages using HTTPS

Question 138 Tara knows Google My Business is a great way to share information and engage her customers online. But she’s worried because she has multiple locations, and management may be too difficult.

How does Google My Business address Tara’s concern?

Tara can create multiple Google My Business accounts for each location.
Tara can access each Google My Business account on a different device.
Tara can manage multiple Google My Business listings together.
Tara can set her Google My Business account to automatic.

Question 139 Susan’s created a gaming app, which she’s promoting on Google Ads. She wants to track first opens of the gaming app.

What must she do first, before she can begin tracking opens of her app?

Link her Firebase and Google Ads account.
Set up Google Analytics with her app data.
Assign values to search attribution.
Automate her bidding strategies.

Question 140 Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability.

Why is it difficult to determine performance across multiple channels?

Multiple channels survey only ad-exposed groups of users.
Multiple channels aggregate all your data into a single view.
Multiple channels consolidate campaign data for actionable insights.
Multiple channels may use different tools to measure brand lift.

Question 141 Sidney’s in his Google Ads account and wants to analyze how effectively his video ads drive conversions on his website. He’s currently reviewing the attribution report.

What information will this report provide him?

Statistics that compare multiple ad groups and ad campaigns.
Performance data comparing his current attribution model with similar websites’ models.
Data that compares his ads to ads from similar businesses to see which ones are most successful.
Data about the customer paths that lead to conversions for his online business.

Question 142 Sara’s a marketing executive for an online clothing retailer. She’s focused on data-driven measurement to drive sales of her company’s clothing lines. She turned to Google’s automated machine learning to help her company gain a competitive advantage in the marketplace.

What does Sara do to succeed at automation?

She needs to learn the data models used by Google’s automation systems.
She needs to choose a CRM that can process the data from Google’s automated machine learning.
She needs to assign data values to her manual optimization processes in real time.
Sara first breaks down her organization’s data silos to ensure data quality. That lets the correct data get recorded by Google’s machine-learning algorithm.

Question 143 Sarah’s a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers throughout their journey to ensure the best chance at a sale. Those customers need to find her client’s products across multiple channels.

Which type of marketing strategy can Sarah use to drive sales to her client’s physical locations?

A search engine optimization strategy to rank for keywords.
Third-party lead generation to qualify inbound leads prior to contact.
An online-to-offline strategy to drive offline sales with online ads.
A strategy designed to mimic all ads directly from similar local businesses.

Question 144 Rodney’s trying to set up offline tracking using his Google Ads account. He downloaded the conversion template he wants to use. He adds the appropriate offline data and modifies it. When he tries to upload the template, the import process fails.

What will cause the import process to fail?

Rodney hasn’t added any data to the Conversion Name field.
The GCLID field’s been removed from the conversion template.
Rodney’s account isn’t assigned to the Firebase Develop Admin role.
Rodney’s trying to upload an Excel file rather than Google Sheets.

Question 145 Raven has successfully added her location to Google My Business. She knows she has options for verification, including use of a phone call or e-mail.

How else can she verify her location?

With a downloaded mobile app.
With a state-issued business license.
With a visit to a local Google office.
With a postcard delivered by mail.

Question 146 Once you’ve established conversion actions in your Google Ads account, you’ll be provided with a conversion tracking tag.

What should you do with this snippet of code to successfully track conversion actions?

Add the conversion tag to your website or app.
Add the code snippet to your sales receipts.
Add the code to your Google Ads campaigns.
Add the conversion tag to all social channels.

Question 147 Olyana works at a digital marketing agency. She’d like to use Google forwarding numbers to track the duration of calls originating from one of her client’s campaigns. She created a conversion action for call conversions inside Google Ads, which produced a tag for her to download.

What is this tag called?

A message snippet
A multimedia snippet
A console snippet
A phone snippet

Question 148 Match each report with its description.

Shows the average number of days, ad clicks, and ad impressions it took users to convert.
Shows how many conversions were received for each conversion action.
All the conversions assisted by clicks, except for the last click for each keyword.
Helps evaluate and optimize performance using the current attribution model.

Campaigns report (4)
Top Conversions report (2)
Assisted Conversions report (3)
Attribution Overview report (1)

Question 149 Match each product available in the Google Marketing Platform Small business version with its description.

Simplify managing your marketing tags
Get invaluable customer feedback
Helps small businesses understand their data
Helps fine-tune your website property
Build charts, graphs, and custom reports

Surveys (2)
Analytics (3)
Optimize (4)
Tag Manager (1)
Data Studio (5)

Question 150 Match each product available in Google Marketing Platform for Enterprise with its description.

Helps them understand their data
Manages all their marketing tags
Gets valuable customer feedback
Makes interactive charts and graphs

Analytics 360 (1)
Surveys 360 (3)
Tag Manager (2)
Data Studio (4)

Question 151 Mary’s a marketing manager for a nationwide vegan restaurant chain. She’s considering which digital channel she should use to advertise her restaurant’s new menu upgrades to people who prefer vegan food.

Which two digital channels could Mary use to reach her audience? (Choose two.)

Video
Print
Radio
E-mail
Television

Question 152 Mary’s a marketing manager for a nationwide restaurant chain. She’s considering which channel she should use to advertise her restaurant’s new menu upgrades. She decides to use traditional channels.

Which traditional channel should May use to reach a broad audience?

Search
Social media
Email
Television

Question 153 Linking a client’s Google My Business with Google Ads allows for the creation of location extensions.

Which statement is true about location extensions?

Location extensions replace traditional ads with a delivery focused specifically on sharing location information with customers.
Location extensions share all of the reviews from your Google My Business listing, to entice customers to visit your location.
Location extensions add an address, a link to see the business on google maps, or the distance a user is from the location to campaign ads.
Location extensions provide a messaging button, your phone number, and your business’s e-mail address for customer inquiries.

Question 154 Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools.

Which two habits has Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)

He values what his coworkers think and encourages them to give their opinions in his marketing meetings.
He promotes the attitude that “failure is not an option” amongst his team members and subordinates.
He maintains a set of preferred media channels proven to be effective and don’t need to change.
He starts his day by looking at how well he’s doing on his company’s key performance indicators.
He incorporates data into all of his decision-making concerning marketing channel selection.

Question 155 Larry owns a dry cleaning business and would like to give his customers every opportunity to reach him. His Google My Business panel provides his phone number, but he knows some of his online customers would prefer to text when requesting information.

How can Google My Business help Larry?

Larry can set turn on messaging within the Google My Business app.
Larry can set Google My Business to transcribe voice mails to text messages.
Larry can enable messaging by selecting his a default SMS and MMS app.
Larry can set Google My Business to automatically respond to online queries.

Question 156 Kevin created an app with Firebase that links the inventory of his business to his online store, which he’s promoting on Google Ads. He wants to track sales from the app and needs to link his Firebase and Google Ads accounts.

Which permissions will Kevin’s Google account need to link Firebase to Google Ads?

Standard access in Firebase
Owner on the project permissions in Firebase
Standard access in Google Ads
Owner on the project permissions in Google Ads

Question 157 Kellie wants to buy an expensive purse from a local accessory store. As a savvy consumer, Kellie wants to find an exact brand at the right price.

Which strategy will help an accessory store engage Kellie throughout her customer journey, from the time she begins research to the time she purchases the purse?

A brand-focused strategy
A pay-per-lead strategy
An online-to-offline strategy
A social-media strategy

Question 158 : The enhanced cost-per-click (ECPC) bidding strategy can be described in which of the following ways?

ECPC first looks at a listed target return on investment (ROI), before raising a max cost-per-click (CPC) bid.
ECPC first looks at ad auctions, before lowering a max cost-per-click (CPC) bid.
ECPC first looks at a listed target return on investment (ROI), before lowering a max cost-per-click (CPC) bid.
ECPC first looks at ad auctions, before raising a max cost-per-click (CPC) bid.

Question 159 : A marketer wants to know what keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions.

Which of the following keyword match types would they choose?

They’d choose broad match.
They’d choose phrase match.
They’d choose exact match.
They’d choose negative match.

Question 160 :Enhanced conversions for leads can be described in which way?

It requires customer relationship management (CRM) system modification.
It uses hashed, first-party data.
It requires Google Click Identifier (GCLID) storage.
It uses uses third-party data.

Question : In setting up the value of an online conversion action, what should you do?

If the average value of a lead is $20, assign the value as $20.
If the average value of a lead is $20, assign the value as $200.
Regardless of the value of the lead, always set it as $1.
Regardless of the value of the lead, always set it as $0.

Question : The Recommendations page in your Google Ads account can help with campaign performance in which of the following two ways? Choose two.

Select 2 Correct Responses

By helping to maximize your budget as it improves bidding and keywords
By increasing the amount of time and effort spent on optimizing campaigns
By increasing your budget if you select to auto apply to recommendations
By introducing you to new features and trends across Google

Question : If a conversion tracking tag gets added to a landing page of a website and then produces duplicate conversions, what action should be taken to remove those duplicate conversions from the conversion count?

Toggle off the possible duplicates option at the top of the chart.
Disable the view-through conversion data column.
Modify the event tag to capture a unique order ID.
Sort the data by time and remove duplicate times found on entries.

Ques : How would you describe attribution as it relates to the advertising industry?

Attribution determines how much credit each step of a process should receive.
Attribution determines the cost of each asset used in a marketing campaign.
Attribution determines how much credit to award a client for their referral.
Attribution determines how much cost each channel requires.

Ques : Why might you want to import Google Analytics conversions to Google Ads?

To let first-party data be sent from websites
To view historical data from before the import
To provide Google Ads access to data that helps optimize bids
To link accounts in Google Analytics without auto-tagging

Ques How does experimentation contribute to a best-in-class measurement approach?

Experiments help assign credit across touchpoints.
Experiments are a way to validate and test insights.
Experiments assist in the collection of multiple data points.
Experiments are used to drive a macro budget strategy.

Ques : Apart from conversion delay, what three additional factors influence conversion volume? Choose three.

Select 3 Correct Responses

Changes to default browser
Changes to ads
Changes to discrepancy model
Changes to attribution model
Changes in competition or seasonality

For event-based data instead of session-based data, what platform should you use?

You should use Universal Analytics.
You should use Google Analytics Classic.
You should use Google Analytics 4.
You should use Google Ads Conversion Tracking.

While checking out the campaign report in your Google Ads account, you see that after implementing conversion tracking tags for your website, at least two of your ads generated more than 100 view-through conversions.

Based on that info, what action would be considered a view-through conversion?

A view-through conversion action in when a customer sees and interacts with your ad, but then doesn’t complete a conversion on your site.
A view-through conversion action is when a customer sees but doesn’t interact with your ad, and then later completes a conversion on your site.
A view-through conversion action is when there are only conversions from browsers that don’t allow cross-site cookies.
A view-through conversion action is done in-store only and doesn’t require the customer to have interacted with your ad.

If you’re a marketer describing the criteria for store visits conversion tracking, what would you say?

You’d say that store visits conversion tracking is available in all countries and regions as long as it’s not a sensitive business type or account.
You’d say that store visits conversion tracking has no mininum impression or click requirements.
You’d say that store visits conversion tracking is available for all business types, but only in certain countries.
You’d say that store visits conversion tracking requires sufficient data to accurately report store visits and pass Google’s privacy thresholds.

On a website or app, what would Google Analytics 4 refer to as interactions?

It would refer to conversion.
It would refer to event.
It would refer to incident.
It would refer to goal.

A business owner wants to use Google Ads to advertise their website. They’re considering using one of the available Smart Bidding strategies that Google offers.

Which of the following is a Smart Bidding strategy?

Enhanced impressions
Viewable CPM
Manual CPC
Target CPA

A potential customer is looking to buy a new car.

What activity suggests they’re in the awareness stage?

Filling out an email subscription form
Recommending the car on social media
Calling to ask about a test-drive
Viewing an online advertisement for a car

A business owner is getting a good amount of traffic from their ads but not enough conversions.

What action can they take to improve their conversion rate?

Add more negative keywords.
Use more general keywords.
Reduce campaign budgets.
Turn off the ads to stop traffic.

If you’re a digital advertiser, how do you define a tag?

As a small snippet of code that’s placed on every page of a website
As a small snippet of code that’s placed on the conversion page of a website
As a large snippet of code that’s placed on the conversion page of a website
As a large snippet of code that’s placed on the homepage of a website

If you want to add a column for conversion value per cost after setting up conversion tracking, how does that get calculated?

By dividing the total conversion value by the total cost of all ad interactions
By dividing the total cost by the number in the conversions column
By dividing the total conversion value by the number in the conversions column
By dividing the number in the conversions column by the total eligible interactions

What’s the correct way to describe enhanced conversions for web?

It uses third-party data to improve the accuracy of your conversion measurement.
It uses hashed, first-party data to unlock more powerful bidding.
It uses third-party data to unlock more powerful bidding.
It uses Google Analytics to unlock more powerful bidding.

Advertisers can benefit from the power of Google’s AI in what way?

Google’s AI can optimize performance in real time.
Google’s AI can minimize marketing insights.
Google’s AI reduces the volume of search conversions.
Google’s AI replaces the need for analytics solutions.

Enhanced conversions for leads can benefit an advertiser in what way?

It can track sales and events that happen on a website.
It can improve the measurement of online conversions.
It can use third-party data to improve their offline lead measurement.
It can track sales that happen off a website from website leads.

How would a digital marketing consultant describe the Google tag to a new advertiser?

It’s used to deploy and modify both Google and third-party tags.
It’s a JavaScript framework, also known as gtag.js.
It’s a tag snippet for Google Shopping that’s needed for tracking.
It will replace Tag Manager, which has less accurate data.

What’s the correct way to set up enhanced conversions for web?

Through Google Tag Assistant
Through Google Analytics Manager
Through the Google Ads API for enhanced conversions
Through Google Tag Manager, Google tag, or Google Ads API

How would you describe the target ROAS bidding strategy?

It determines that if a user’s search is likely to generate a conversion with low value, target ROAS will bid high on that search.
It uses historical and uploaded data to set the value of a conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these ads to maximize return.
It determines that if a user’s search is likely to generate a conversion with high value, target ROAS will bid low on that search.
It analyzes and intelligently predicts the value of a potential conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these searches to maximize return.

Which of the following is an estimate of how well your Google Ads account is set to perform?

Attribution score
Quality score
Recommendation score
Optimization score

Which of the following terms can be used to describe the amount of times a unique user will see an ad over a certain time period?

Impression
Engagement rate
Reach
Frequency

A marketing analyst is analyzing the conversion data of their Search Ads campaign in Google Ads. They want to see how changes to their attribution model might impact conversion reporting.

What report will provide them with that information?

The campaigns report
The conversions report
The attribution report
The click analysis report

Maximize Conversion can be described in which of the following ways?

Maximize Conversions automatically limits conversions that don’t align with a desired bidding strategy.
Maximize Conversions is the safest bidding strategy for all business types to optimize their bidding.
Maximize Conversions aims to achieve an average return on ad spend (ROAS) equal to a desired target.
Maximize Conversions uses machine learning to capture as many conversions as possible within a daily budget.

If you wanted to help an online store owner complete the implementation of conversion tracking tags into their website, how could Tag Assistant help you get that job done?

Tag Assistant could tell you which Google Analytics reports are incorrect.
Tag Assistant could create the Google Click Identifier tag (GCLID).
Tag Assistant could automatically create tag code snippets.
Tag Assistant could troubleshoot unverified conversion actions.

If you want to know the duration between a user’s first exposure and their subsequent conversion, what report do you need?

You need the time lag report.
You need the change history report.
You need the seasonality report.
You need the navigation report.

In what way do view-through conversions get counted?

They get counted as conversions that are recorded when users view and interact with an ad, then never convert.
They get counted as conversions that are recorded when users view but don’t interact with an ad, then later convert.
They get counted as conversions that are recorded when repeat users view but don’t interact with an ad, then later convert.
They get counted as conversions that are recorded when new users view and interact with an ad, then later convert.

To track product newsletter sign-ups on a website, what type of conversion action would a marketer use?

A marketer would use app installs.
A marketer would use pageview.
A marketer would use purchase.
A marketer would use lead.

You want to set up conversion tracking. What’s the first step you should take?

You should request a snippet of code from your web administrator and add it to your website for everyone you want to track.
You should set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions.
You should add a conversion tracking tag to your website or app after modifying it in Google Ads.
You should modify the tag for your website or app after requesting it from your web administrator.

In what way are incrementality experiments different from A/B experiments?

Incrementality experiments determine the impact of ads on a consumer’s decision to convert or not.
Incrementality experiments both require a holdback group to determine which version of an ad performs better.
Incrementality experiments typically require a smaller sample size and less sophisticated statistical analysis.
Incrementality experiments measure the relative effectiveness of different versions of a marketing campaign.

How would you turn marketing insights into action?

By focusing on the right audience for the message shared in that stage of the buying journey.
By increasing investment in an underperforming channel.
By increasing the frequency of underperforming ad creatives.
By shifting budgets from well-performing channels to underperforming channels.

If a campaign falls short of its target goal, how might it be described?

It might be described as a video campaign with an expected brand favorability lift of 5% and an actual brand favorability lift of 5%.
It might be described as a display campaign with an expected brand awareness lift of 10% and an actual brand awareness lift of 20%.
It might be described as an email remarketing campaign with an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12%
It might be described as a search campaign with an expected increase in return on ad spend of $50.12 and an actual return on ad spend of $10.

When ad campaigns are optimized by Google’s AI, what does that mean?

It means they use rules-based attribution and software to achieve desired AI-friendly outcomes to influence the process and avoid optimizing for those outcomes.
It means they use basic tasks, then software, to automate those tasks, and the process has all the necessary data.
It means they use AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc.
It means they use data-driven attribution to automate tasks, and the process has all the necessary data.

While searching for a place to eat, a tourist visiting Italy finds your restaurant, which is called Ristorante Abigaille in Florence, by performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer clicks on your ads and makes a reservation.

Using the data-driven attribution model, what keyword would receive credit for the conversion?

Because the last keyword was attributed with the conversion, it would receive 100% of the credit for the conversion.
Because the first keyword was attributed with the conversion, it would receive 100% of the credit for the conversion.
Because the conversion was attributed to each keyword equally, each keyword would share equal credit (i.e., 25% each) for the conversion.
Beacuse the conversion was attributed to each keyword proportionally, each keyword would receive credit for how much it contributed to the conversion.

How would you explain what a marketing mix model does?

It uses conversion data to calculate the contribution of each interaction across the conversion path.
It provides an analysis that shows the impact of marketing on a brand’s sales.
It determines the impact of a specific variable on control and treatment groups.
It evaluates a customer’s long-term marketing value to provide a more accurate view of performance.

Before a marketer can implement sitewide tagging, what’s the first thing they should do?

They should make sure the tag still works by loading it within another tracking tag, like Floodlight.
They should us just the image portion of the JavaScript.
They should make sure Google Click Identifier (GCLID) still works if using click trackers in the URL.
They should turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging.

How does data-driven attribution work?

It leverages an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display.
It credits on an arbitrary basis and may impact optimizations, particularly when leveraging automated bidding data.
It uses country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically.
It prioritizes specific touchpoints and applies static logic to assign a constant value to a touchpoint along a conversion path.

How should marketers evaluate their campaigns?

Focus on the worst-performing ads and reduce the frequency of that ad, then reevaluate.
Check whether all the budget was used for the campaign or not.
Use lifetime value analysis to examine the impact to brand lift metrics.
Check whether the result of a specific objective exceeded or fell short of its goal.

What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?

Conversion rate
Cost-per-conversion
Conversion value-per-cost
Conversion value-per-click

How are calls tracked to an advertiser’s account if the advertiser uses Google’s phone call conversion tracking feature?

By a dynamically created Google forwarding number
By the conversion name for the advertiser’s store
By the assigned Google Click Identifier (GCLID) set up in the advertiser’s account
By the phone number listed on the advertiser’s official store website

The conversion date between Google Ads and Google Analytics is different. Why might that be?

Because Google Ads attributes conversions to the day they happen, not to the date of the click that caused the conversion.
Because Google Analytics attributes conversions to the date of the impression that caused the conversion.
Because Google Ads can attribute conversions to a date for an impression, whereas Google Analytics can’t.
Because Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion.

There are two types of optimization. What are they? Choose two.

Select 2 Correct Responses

Media mix optimization
Bidding optimization
Targeting optimization
Channel optimization

What method can be used to analyze the return on investment (ROI) for media, apart from attribution?

Smart Bidding can be used.
Viewable CPM can be used.
Conversion lift can be used.
Marketing mix model can be used.

What are two capabilities of Google Tag Manager? Choose two.

Select 2 Correct Responses

It allows you to quickly and easily update tags on your website or mobile app from a web interface.
It can only be used to deploy and modify third-party tags.
It’s a JavaScript framework that’s used to add Google tags directly to web pages.
It has collaboration and versioning capabilities.

If by comparing Google Ads data with offline data you find a difference in the number of sign-ups for ads between the two sources, and you believe the issue lies with when a conversion was counted, what’s the likely source of that data discrepancy?

It’s probably due to the fact that Google Ads reports conversions against a unique ID of the event that led to the click. Depending on the other data source, it might use the click of the conversion itself.
It’s probably due to the fact that Google Ads reports clicks against the date/time of the event that led to the conversion. Depending on the other data source, it might use the click of the conversion itself.
It’s probably due to the fact that Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself.
It’s probably due to the fact that Google Ads reports views against the device type of the view that didn’t lead to a conversion. Depending on the other data source, it might use the date/time of the conversion itself.

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Google Ads – Measurement Certification Assessment Answers 2024

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