Google Ads Creative Certification Exam Answers 2024

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Google Ads Creative Certification Exam Answers 2024

By earning the Google Ads Creative Certification, Google recognizes your ability to:

• Make effective ad creative for Video, Display, App, and Search campaigns based on Google’s research-backed guidance.
• Use Google’s tools and resources throughout the creative life cycle.
• Boost creative performance with experimentation

Exam URL:  https://skillshop.exceedlms.com/student/path/453973-google-ads-creative-certification

Question 1: If you want to improve performance of video campaigns, what approach should you take with creative?

• Use research-backed creative guidelines and iterate with experimentation.
• Start with all-new video ad creative that’s already working well for other platforms.
• Continue running campaigns with existing creative and slowly introduce new variations.
• Run an experiment with existing creative and use whichever one performs best.
• You’re planning on launching a video campaign or video ad for the first time for your retail business. You have assets like brand images, text, and logos available.

Question 2: Which tool would enable you to launch your first video ad using these assets?

• Video Creation Tools in Google Ads
• Video Creative Analytics
• Ads Creative Studio
• Google’s ABCDs of effective creative

Question 3 : You’re selecting imagery to use in a Discovery campaign for your appliance business and want to make sure the images chosen follow creative guidance.

• An image of your best-selling dishwasher with a white background
• An image of someone using your best-selling dishwasher
• An image of your best-selling dishwasher in a large kitchen scene
• An image of the inside of your best-selling dishwasher zoomed in so customers can see the storage capabilities

Question 4 : You work for a creative agency making video ads for a client that’s struggled to meaningfully connect with potential customers in their ads.Which of the following is an approach to help people think or feel something?

• Showcase discounts and sales to drive interest.
• Humanize the story.
• Convey multiple messages to resonate with the masses.
• Avoid humor as it’s more subjective.

Question 5 : Which of these video campaign effectiveness levers is the top driver of return on investment and the strongest on digital media?

• Brand
• Creative
• Platform
• Media

Question 6 : You’re editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another.How should you approach editing this ad?

• Emphasize the product over people.
• Emphasize people in order to humanize the story.
• Emphasize multiple people to engage viewers.
• Emphasize people as a way of getting your brand or product noticed by potential customers.

Question 7 : In which of these situations would Google’s experimentation tool be helpful?

• Compare the performance of existing TV creative to that of ABCDs-optimized creative.
• Compare how the same ad performs on TV compared to YouTube.
• Compare how two key audiences respond to two different video ads.
• Compare how the same audience responds to the same ad at different points in time.

Question 8 : App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment.How should you approach assets for an app campaign to achieve strong results?

• Use diverse creatives in content, theme, length, and orientation.
• Upload fewer creatives than previous app campaigns.
• Provide identical videos cut to different lengths.
• Provide identical videos with minor differences.

Question 9 :You work for an agency managing app campaigns for a client. They’ve achieved strong performance with their existing creative, but the same assets have been used for a long time.How can you keep creative fresh for users while avoiding a fluctuation in results?

• Replace all the assets at once so they can be distributed evenly.
• Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
• Replace assets that have a low performance label in the asset report.
• Remove the assets and add new ones that follow best practices even more closely.

Question 10 :You’re an in-house marketer for an e-commerce business aiming to increase website sales.What should you do in the video ad to ask people to take action?

• Include a generic call-to-action (CTA).
• Provide multiple options for how viewers can take action.
• Keep audio to a minimum so viewers focus on the call-to-action (CTA).
• Include a specific call-to-action (CTA).

Question 11 : Which of the following describes Google’s ABCDs of effective creative?

• Research-backed creative rules to follow
• Design-backed creative inspiration
• Research-backed creative guidance
• Design-backed creative rules to follow

Question 12 : You’re creating a video ad for a spa and your goal is to drive reservations through the spa’s website.Which call-to-actions (CTAs) should you use in the ad?

• Learn more
• Book now
• Check us out
• Call now

Question 13 : You work for a media agency and need to make sure all of your clients’ Search ads accurately reflect key details about their annual sale.Which feature should you use to accomplish this?

• Location insertion
• Dynamic customizer
• Countdown customizer
• Keyword insertion

Question 14 : If you were creating a storyboard to make your first video asset for an app campaign, what should you prioritize?

• Making the brand known by pairing the logo with zoomed out shots
• Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits
• Emotional appeal through compelling storytelling to connect deeply with potential users
• Establishing the problem with an actor on-screen, followed by them using the app to solve the problem

Question 15 : You’re creating a video ad with the aim of growing consideration for a product.How should you approach making this video ad?

• Share multiple messages about the many ways this product solves a problem.
• Use product demos and how-to’s to put the product in context.
• Make people core to the story and keep branding subtle.
• Use technical jargon that will resonate with important audiences.

Question 16 : How frequently should you look at your asset report and replace low-performing assets for a Discovery campaign?

• Quarterly
• Monthly
• Daily
• Bi-weekly

Question 17:You work for a software start up and are aiming to drive sign-ups for free trials.Which of the following would achieve this in a video ad with an action objective?

• Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
• Focus on people to get the product noticed.
• Focus on audio and supers to reinforce your message.
• Set the context and include a clear call-to-action.

Question 18 :You work for a creative agency and are aiming to drive awareness for a global beauty brand’s new product.How should you connect with potential customers through a video ad?

• Share multiple messages about the many ways this product solves a problem.
• Avoid humor as it’s more subjective.
• Include a specific call-to-action (CTA).
• Feature diverse characters that represent your customer.

Question 19 : You created your first video ad a few months ago and now want to make small changes to improve its performance.Which post-production edits should you make to improve the ad’s effectiveness?

• Lower the brightness to optimize for mobile device viewing.
• Increase the pace and tighten the framing.
• Add closed captions since most viewers will watch with sound off.
• Remove supers so they don’t compete with the audio.

Question 20 : You’re creating a responsive display ad and want to make sure you’re following best practices.How many headlines, images, and short descriptions should you prepare?

• 3
• 2
• 5
• 7

Question 21 : You want to boost conversion rates further for important audiences that have a high rate of conversion in your video campaign.How can you use Google’s experimentation tool to acheive this?

• Test multiple creatives against one important audience segment.
• Test the same creative against two important audience segments.
• Test one creative against all important audience segments.
• Test multiple creatives against two important audience segments.

Question 22 : Which action should you take if your goal is to optimize display campaigns before increasing budgets?

• Pause the campaign.
• Add new assets multiple times per week.
• Replace all the assets at once.
• Remove and replace low-performing assets.

Question 23 : You work for a design firm and manage their Search campaigns for all of Ohio.Why is location insertion a valuable feature for you?

• It can make sure the ad only serves to users in Ohio.
• It can replace other locations in the campaign’s ad copy to “Ohio.”
• It can personalize the headline to an audience’s city within Ohio.
• It can insert “Ohio” into every headline automatically.

Question 24 : You’re creating a storyboard for a video ad and want to engage viewers.Which of the following is a way to hook and sustain attention?

• Set up scenes to be zoomed out so viewers can see all story elements.
• Build suspense with a slow pace to start.
• Use engaging pacing and tight framing.
• Keep visuals low-contrast to avoid overwhelming viewers.

Question 25 : You’re making your first video ad with the goal of building awareness for your direct-to-consumer food company. What should you do in the first five seconds of the video ad?

• Focus only on the brand logo and audio, and showcase the product after the first five seconds.
• Use tightly framed product shots with audio brand mentions.
• Use tightly framed product shots without audio to avoid overwhelming viewers.
• Set up the problem the product solves and include a brand logo.

Question 26 : You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like “cotton shirts” and “linen shirts.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable shirts. “How should you set up this keyword insertion in Google Ads?

• {keyword: cotton and linen shirts}
• {keyword: cotton and linen} shirts
• {keyword: sustainable} shirts
• {keyword: sustainable shirts}

Question 27 : You’ve noticed that viewers are dropping off very quickly for your existing video ads, and want to engage them more effectively. Which of the following is an effective way to get viewers to pay attention to an ad with an awareness objective?

• Call-to-action (CTA)
• Color
• Audio
• Supers

Question 28 :Which of these accurately describes Google’s experimentation tool?

• It’s a powerful testing tool that uses a simulated ad environment to determine which creative or audiences will perform best.
• It’s a powerful testing tool that helps boost campaign performance for a small additional cost.
• It’s a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables.
• It’s a powerful testing tool that shows all users two versions of an ad so you know which people prefer.

Question 29 : What is the maximum number of HTML, image, and video assets per ad group for an app campaign?

• 20
• 10
• 8
• 5

Question 30 : You’re managing app campaigns for a project management software company. Which of the following assets should you use?

• An image of someone holding a phone with the app on-screen and a logo overlayed
• A headline that states the name of the app and a call-to-action to download
• A screen-capture video of someone using the software to track their team’s progress
• A video that tells a complete story, including the user’s project management problem and how the app solves it

Question 31 :  If you’re creating your first video ad in hopes of driving consideration for your brand’s offering, how should you hero the product in the ad?

• Brand often, especially in the last five seconds.
• Brand often, especially in the first five seconds.
• Brand only at the beginning of the ad.
• Brand only at the beginning and end of the ad.

Question 32 : You launched your first video campaign a month ago and are trying to determine how many people have watched key moments or skipped your video ad.Which tool could help you uncover this information?

• Ads Creative Studio
• Google’s ABCDs of effective creative
• Video Creative Analytics
• Create with Google

Question 33: You’re the marketing manager for a whale-watching tour company and are creating a Discovery campaign. You need to choose images that will help generate leads for the business to use in the campaign.Which images should you choose for your campaign to meet your goal?

• Images of tourists enjoying their tour in scenic locations
• Images of tourists in locations both on and off the tour
• Only your main website photo
• Only your best-performing image from social media

Question 34 : Which of these descriptions captures the best practice for writing effective headlines and descriptions for app campaigns?

• Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.
• Headlines should state only the name of the app and description lines should aim to educate and inform.
• Headllines should include a call-to-action and description lines should include statistics about the app’s popularity.
• Headlines should grab users’ attention and description lines should highlight the key features of the app.

Question 35 :When making a video ad with an awareness objective, which tactic should you use?

• Make people core to the story and be different, yet simple.
• Let the product shine, and be different, yet simple.
• Let the product shine and put the brand front and center.
• Make people core to the story and keep branding subtle.

Question 36 : Your aim is to connect with viewers and make your brand stand out to potential customers.How can you achieve this through a video ad with an awareness objective?

• Brand often, especially in the last five seconds.
• Leverage key differentiators such as competitive claims and endorsements.
• Set the context and include a clear call-to-action.
• Convey multiple messages to resonate with the masses.

Question 37 : Which of these asset types would not be accepted for an app campaign?

• Website
• HTML5
• Image
• Video

Question 38 :You run a specialty foods shop that is new to the market and want to use video advertising to differentiate your business to potential customers.How should you brand early, often, and richly?

• Keep audio to a minimum so viewers focus on visuals.
• Only highlight the brand in the first five seconds of the ad.
• Keep your brand subtle to avoid overwhelming viewers.
• Draw on a wide palette of branding elements.

Question 39 : You manage marketing within a direct-to-consumer auto parts company and are aiming to drive sales online.What technique should you use to connect with viewers through video ads?

• You should feature products in only the first and last five seconds.
• You should focus on audio and supers to reinforce your message.
• You should keep the value proposition and use case precise.
• You should avoid humor as it’s more subjective.

Question 40 : You’re creating a video ad to generate leads for a phone repair service.How should you present the ask for viewers to take action?

• Humanize the ad with customer testimonials.
• Introduce the product or problem, then folllow up with a relevant call-to-action.
• Convey multiple messages to resonate with the masses.
• Provide multiple options for how viewers can take action.

Question 41 : Which of the following is a best practice when implementing an experiment?

• Start with multiple hypotheses.
• Test one variable for each experiment.
• Divide your audience into as many arms as possible.
• Assign two campaigns to each experiment arm.

Question 42 :When creating a responsive display ad, why should you check Ad strength?

• It automatically replaces images that are underperforming.
• It dynamically generates customized headlines that will have stronger performance.
• It provides insight into how the ad has historically performed so you can iterate.
• It provides recommendation for the quantity and diversity of each type of asset.

Question 43 : Which set of words outlines the key principles of Google’s ABCDs of effective creative?

• Audience, Branding, Creativity, Direction
• Attention, Branding, Creativity, Direction
• Attention, Branding, Connection, Direction
• Attraction, Branding, Connection, Direction

Question 44 :For app campaigns, which aspect ratios are accepted for image assets?

• 1:1 and 1.75:1 only
• 1:1, 1.91:1, and 4:5
• 1:1, 1.75:1, and 4:5
• 1:1 and 1.91:1 only

Question 45 : Which two visual language elements have the highest impact on watch time on mobile devices for video ads?

• Pacing and supers
• Pacing and framing
• Supers and audio
• Framing and supers

Question 46 : What’s the difference between traditional and emerging story arcs?

• The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and brands at the end.
• The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc brands right away and ends with a climax.
• The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.
• The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.

Question 47  : When you create an app campaign, what information is pulled for you automatically?

• Logo, rating, and title
• Logo, title, and number of downloads
• Title, rating, and and number of downloads
• Title, rating, and price

Question 48 : You manage marketing for a home mortgage app company and are looking to develop assets for their app campaign.Which of the following assets follows guidance for standing out with high quality images?

• An action shot taken directly from the app
• A zoomed out image of a family enjoying their home
• An image of a home with lots of blank space
• A photo of a family in front of their home with the logo overlayed

Question 49 : You’re hoping to boost your client’s performance by optimizing their responsive display ads.Which action should you take first?

• Pause the campaign.
• Review the asset report labels.
• Duplicate the campaign.
• Add new assets that should perform better.

Question 50 : You own a small hardware company and have been driving online sales with video campaigns.How should you edit existing ad creative to optimize your existing ads and drive more online sales?

• Provide multiple options for how viewers can take action.
• Humanize the ad with customer testimonials.
• Use more close-ups of the product to make it the focus of the ad.
• Convey multiple messages to resonate with the masses.

Question 51 : You’re creating a video ad with a purpose to ask people to take action. Which technique would best support that goal?

• Provide multiple options for how viewers can take action.
• Include a generic call-to-action (CTA).
• Keep audio to a minimum so viewers focus on the call-to-action (CTA).
• Include a specific call-to-action (CTA).

Question 52 : Which aspect ratios are accepted for image assets in app campaigns?

• 1:1 and 1.91:1 only
• 1:1, 1.75:1, and 4:5
• 1:1 and 1.75:1 only
• 1:1, 1.91:1, and 4:5

Question 53 : Which technique should you use when creating a video ad with an awareness objective?

• Let the product shine, and be different, yet simple.
• Make people core to the story and be different, yet simple.
• Let the product shine and put the brand front and center.
• Make people core to the story and keep branding subtle.

Question 54 : You’re creating a video ad for a spa and your goal is to drive reservations through the spa’s website. Which call-to-actions (CTAs) should you use in the ad?

• Book now
• Call now
• Learn more
• Check us out

Question 55 : Which of these accurately describes Google’s experimentation tool?

• It’s a powerful testing tool that helps boost campaign performance for a small additional cost.
• It’s a powerful testing tool that uses a simulated ad environment to determine which creative or audiences will perform best.
• It’s a powerful testing tool that shows all users two versions of an ad so you know which people prefer.
• It’s a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables.

Question 56 : Your fitness company is new to the market and wants to differentiate itself to potential customers through video advertising. Which of the following is a way to brand early, often, and richly?

• Draw on a wide palette of branding elements.
• Keep audio to a minimum so viewers focus on visuals.
• Only highlight the brand in the first five seconds of the ad.
• Keep your brand subtle to avoid overwhelming viewers.

Question 57 : Which of these accurately captures Google’s ABCDs of effective creative?

• Design-backed creative inspiration
• Research-backed creative guidance
• Research-backed creative rules to follow
• Design-backed creative rules to follow

Question 58 : You manage marketing within a direct-to-consumer auto parts company and are aiming to drive sales online. What technique should you use to connect with viewers through video ads?

• You should feature products in only the first and last five seconds.
• You should keep the value proposition and use case precise.
• You should avoid humor as it’s more subjective.
• You should focus on audio and supers to reinforce your message.

Question 59 : Which of the following is a best practice when implementing an experiment?

• Start with multiple hypotheses.
• Assign two campaigns to each experiment arm.
• Test one variable for each experiment.
• Divide your audience into as many arms as possible.

Question 60: You’re selecting imagery to use in a Discovery campaign for your appliance business and want to make sure the images chosen follow creative guidance. Which image should you choose to meet this goal?

• An image of your best-selling dishwasher with a white background
• An image of someone using your best-selling dishwasher
• An image of your best-selling dishwasher in a large kitchen scene
• An image of the inside of your best-selling dishwasher zoomed in so customers can see the storage capabilities

Question 61: You’re planning on launching a video campaign or video ad for the first time for your retail business. You have assets like brand images, text, and logos available. Which tool would enable you to launch your first video ad using these assets?

• Video Creation Tools in Google Ads
• Video Creative Analytics
• Google’s ABCDs of effective creative
• Ads Creative Studio

Question 62: You’re creating a storyboard for a video ad and want to engage viewers. Which of the following is a way to hook and sustain attention?

• Use engaging pacing and tight framing.
• Build suspense with a slow pace to start.
• Set up scenes to be zoomed out so viewers can see all story elements.
• Keep visuals low-contrast to avoid overwhelming viewers.

Question 63 : Which feature could help a retailer ensure that their Search ads accurately reflect details about their company’s annual sale?

• Location insertion
• Keyword insertion
• Countdown customizer
• Dynamic customizer

Question 64: How often should you view your asset report and replace low-performing assets for a Discovery campaign?

• Bi-weekly
• Quarterly
• Daily
• Monthly

Question 65: You’re creating a video ad to generate leads for an auto body service. How should you present the ask for viewers to take action?

• Introduce the product or problem, then folllow up with a relevant call-to-action.
• Provide multiple options for how viewers can take action.
• Convey multiple messages to resonate with the masses.
• Humanize the ad with customer testimonials.

Question 66: You work for a software start up and are aiming to drive sign-ups for free trials. Which of the following would achieve this in a video ad with an action objective?

• Focus on people to get the product noticed.
• Set the context and include a clear call-to-action.
• Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
• Focus on audio and supers to reinforce your message.

Question 67: You developed a video with an awareness objective, but viewers aren’t watching the ad as long as you’d like. How should you help them to pay attention?

• By using a call-to-action (CTA)
• By using audio
• By using color
• By using supers

Question 68 : You work for a design firm and manage their Search campaigns for all of Ohio. Why is location insertion a valuable feature for you?You’re aiming to drive awareness for an international cosmetic brand’s new product. How should you connect with potential customers through a video ad?

• It can replace other locations in the campaign’s ad copy to “Ohio.”
• It can personalize the headline to an audience’s city within Ohio.
• It can insert “Ohio” into every headline automatically.
• It can make sure the ad only serves to users in Ohio.

Question 69 : You work for an agency managing app campaigns for a client. They’ve achieved strong performance with their existing creative, but the same assets have been used for a long time. How can you keep creative fresh for users while avoiding a fluctuation in results?

• Replace assets that have a low performance label in the asset report.
• Replace all the assets at once so they can be distributed evenly.
• Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
• Remove the assets and add new ones that follow best practices even more closely.

Question 70 : Of all video campaign effectiveness levers, which is the dominant driver of return on investment and the strongest on digital media?

• Creative
• Media
• Brand
• Platform

Question 71 : What type of asset is not accepted for an app campaign?

• Video
• Image
• Website

Question 72 : You work for a media agency and are looking to optimize your client’s responsive display ads to boost performance. Which of the following actions should you take to start?

• Review the asset report labels.
• Pause the campaign.
• Add new assets that should perform better.
• Duplicate the campaign.

Question 73 : You’re creating a storyboard to make your first video asset for an app campaign. Which of the following should you prioritize?

• Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits
• Making the brand known by pairing the logo with zoomed out shots
• Emotional appeal through compelling storytelling to connect deeply with potential users
• Establishing the problem with an actor on-screen, followed by them using the app to solve the problem

Question 74 : You’re creating your first video ad and your aim is to drive consideration for your brand’s offering. How should you hero the product?

• Brand often, especially in the last five seconds.
• Brand only at the beginning and end of the ad.
• Brand often, especially in the first five seconds.
• Brand only at the beginning of the ad.

Question 75 : You’re creating a video ad with the aim of growing consideration for a product. How should you approach making this video ad?

• Share multiple messages about the many ways this product solves a problem.
• Make people core to the story and keep branding subtle.
• Use technical jargon that will resonate with important audiences.
• Use product demos and how-to’s to put the product in context.

Question 76 : To improve the performance of video campaigns, how should you approach creative effectiveness?

• Use research-backed creative guidelines and iterate with experimentation.
• Continue running campaigns with existing creative and slowly introduce new variations.
• Run an experiment with existing creative and use whichever one performs best.
• Start with all-new video ad creative that’s already working well for other platforms.

Question 77 : Which combination of elements best captures the key principles of Google’s ABCDs of effective creative?

• Attraction, Branding, Connection, Direction
• Attention, Branding, Connection, Direction
• Audience, Branding, Creativity, Direction
• Attention, Branding, Creativity, Direction

Question 78 : App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. How should you approach assets to achieve strong results?

• Upload fewer creatives than previous app campaigns.
• Provide identical videos with minor differences.
• Provide identical videos cut to different lengths.
• Use diverse creatives in content, theme, length, and orientation.

Question 79 : For which of the following scenarios would Google’s experimentation tool be helpful?

• Compare how two key audiences respond to two different video ads.
• Compare how the same ad performs on TV compared to YouTube.
• Compare the performance of existing TV creative to that of ABCDs-optimized creative.
• Compare how the same audience responds to the same ad at different points in time.

Question 80 : You’re working for a direct-to-consumer gourmet coffee retailer and creating your first video ad with the goal of building awareness for your company. What should you do in the first five seconds of the video ad?

• Set up the problem the product solves and include a brand logo.
• Focus only on the brand logo and audio, and showcase the product after the first five seconds.
• Use tightly framed product shots with audio brand mentions.
• Use tightly framed product shots without audio to avoid overwhelming viewers.

Question 81 : If you want to boost conversion rates and you’ve already identified important audiences that have a high rate of conversion in your video campaign, how could you use Google’s experimentation tool to achieve your goal?

• Test multiple creatives against two important audience segments.
• Test the same creative against two important audience segments.
• Test multiple creatives against one important audience segment.
• Test one creative against all important audience segments.

Question 82 : How should you improve a video ad’s effectiveness in post-production?

• Remove supers so they don’t compete with the audio.
• Add closed captions since most viewers will watch with sound off.
• Increase the pace and tighten the framing.
• Lower the brightness to optimize for mobile device viewing.

Question 83 : You work for a creative agency making video ads for a client that’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?

• Avoid humor as it’s more subjective.
• Showcase discounts and sales to drive interest.
• Humanize the story.
• Convey multiple messages to resonate with the masses.

Question 84 : You manage marketing for a local tourism company and you’re creating a Discovery campaign with the goal of generating leads. Which of the following images should you upload?

• Only your main website photo
• Images of tourists enjoying their tour in scenic locations
• Only your best-performing image from social media
• Images of tourists in locations both on and off the tour

Question 85 : Your aim is to connect with viewers and make your brand stand out to potential customers. How can you achieve this through a video ad with an awareness objective?

• Set the context and include a clear call-to-action.
• Leverage key differentiators such as competitive claims and endorsements.
• Convey multiple messages to resonate with the masses.
• Brand often, especially in the last five seconds.

Question 86: Which pair of visual language elements has the highest impact on watch time for video ads on mobile devices?

• Framing and supers
• Pacing and framing
• Supers and audio
• Pacing and supers

Question 87 : You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like “cotton shirts” and “linen shirts.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable shirts.” How should you set up this keyword insertion in Google Ads?

• {keyword: sustainable} shirts
• {keyword: cotton and linen shirts}
• {keyword: cotton and linen} shirts
• {keyword: sustainable shirts}

Question 88 : You’re managing app campaigns for a tax services software company. Which of the following assets should you use?

• An image of someone holding a phone with the app on-screen and a logo overlayed
• A headline that states the name of the app and a call-to-action to download
• A screen-capture video of someone using the software to fill out their tax return
• A video that tells a complete story, including the user’s tax problem and how the app solves it

Question 89 : To follow best practices, how many headlines, images, and short descriptions should you prepare for a responsive display ad?

• 5
• 2
• 3
• 7

Question 90 : When creating an app campaign, what information can you expect to be pulled automatically?

• Logo, title, and number of downloads
• Title, rating, and and number of downloads
• Logo, rating, and title
• Title, rating, and price

Question 91 : You launched your first video campaign a month ago and are trying to determine how many people have watched key moments or skipped your video ad. Which tool could help you uncover this information?

• Ads Creative Studio
• Create with Google
• Video Creative Analytics
• Google’s ABCDs of effective creative

Question 92 : You’re the marketing manager for an online sporting goods store and have been tasked to optimize the company’s display campaigns before increasing their budgets. What should you do to achieve this goal?

• Replace all the assets at once.
• Pause the campaign.
• Remove and replace low-performing assets.
• Add new assets multiple times per week.

Question 93 : You work for a creative agency and your client is having trouble connecting meaningfully with potential customers. Which technique should you use to help people think or feel something?

• Convey multiple messages to resonate with the masses.
• Avoid humor as it’s more subjective.
• Showcase discounts and sales to drive interest.
• Humanize the story.

Question 94 : You work for a creative agency and are aiming to grow consideration for a software company’s project management product. How should you approach making this video ad?

• Share multiple messages about the many ways this product solves a problem.
• Use product demos and how-to’s to put the product in context.
• Make people core to the story and keep branding subtle.
• Use technical jargon that will resonate with important audiences.

Question 95 : What information is automatically pulled for you when creating an app campaign?

• Share multiple messages about the many ways this product solves a problem.
• Use product demos and how-to’s to put the product in context.
• Make people core to the story and keep branding subtle.
• Use technical jargon that will resonate with important audiences.

Question 96 : Describe the difference between the traditional story arc and the emerging story arc.

• Logo, rating, and title
• Title, rating, and price
• Logo, title, and number of downloads
• Title, rating, and number of downloads

Question 97 : You’re making a video ad for a travel company with the goal of driving bookings on their website. Which of the following call-to-actions (CTAs) should you use in the ad?

• The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.
• The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and brands at the end.
• The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc brands right away and ends with a climax.
• The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.

Question 98 : You’re hoping to boost your client’s performance by optimizing their responsive display ads. Which action should you take first?

• Learn more
• Book now
• Check us out
• Call now

Question 99 : You’ve noticed that viewers are dropping off very quickly for your existing video ads, and want to engage them more effectively. Which of the following is an effective way to get viewers to pay attention to an ad with an awareness objective?

• Supers
• Color
• Call-to-action (CTA)
• Audio

Question 100 : You manage marketing for an online clothing company and and want to optimize your display campaigns before increasing their budgets. Which of the following actions should you take?

• Add new assets multiple times per week.
• Pause the campaign.
• Replace all the assets at once.
• Remove and replace low-performing assets.

Question 101 : You own a small hardware company and have been driving online sales with video campaigns. How should you edit existing ad creative to optimize your existing ads and drive more online sales?

• Humanize the ad with customer testimonials.
• Use more close-ups of the product to make it the focus of the ad.
• Convey multiple messages to resonate with the masses.
• Provide multiple options for how viewers can take action.

Question 102 : You’re creating a video ad with the goal of growing consideration for a new mobile application. How should you approach making this video ad?

• Make people core to the story and keep branding subtle.
• Use product demos and how-to’s to put the product in context.
• Use technical jargon that will resonate with important audiences.
• Share multiple messages about the many ways this product solves a problem.

Question 103 : You manage Search campaigns for a law firm that services all of California. Why is location insertion a valuable feature to use?

• It can insert “California” into every headline automatically.
• It can replace other locations in the campaign’s ad copy to “California.”
• It can personalize the headline to their audience’s city within California.
• It can make sure the ad only serves to users in California.

Question 104 : You’re editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?

• Let people take a primary role to humanize the story.
• Put the focus on multiple people so viewers stay engaged.
• Let people take a secondary role so the product shines.
• Put the focus on people to get your brand or product noticed.

or

• Emphasize people as a way of getting your brand or product noticed by potential customers.
• Emphasize the product over people.
• Emphasize multiple people to engage viewers.
• Emphasize people in order to humanize the story.

Question 105 : In which of these situations would Google’s experimentation tool be helpful?

• Compare how two key audiences respond to two different video ads.
• Compare the performance of existing TV creative to that of ABCDs-optimized creative.
• Compare how the same ad performs on TV compared to YouTube.
• Compare how the same audience responds to the same ad at different points in time.

Question 106 : You own a small furniture company and have been driving online sales with video campaigns, but you’d like to optimize your existing video ad creative. How should you edit existing ad creative to drive more online sales?

• Convey multiple messages to resonate with the masses.
• Humanize the ad with customer testimonials.
• Provide multiple options for how viewers can take action.
• Use more close-ups of the product to make it the focus of the ad.

or

• Use more close-ups of the product to make it the focus of the ad.
• Provide multiple options for how viewers can take action.
• Humanize the ad with customer testimonials.
• Convey multiple messages to resonate with the masses.

Question 107 : Which tactic should you use when creating a video ad with an awareness objective?

• Let the product shine and put the brand front and center.
• Make people core to the story and be different, yet simple.
• Let the product shine, and be different, yet simple.
• Make people core to the story and keep branding subtle.

Question 108 : You’re implementing an experiment. Which of these approaches should you follow as a best practice?

• Assign two campaigns to each experiment arm.
• Start with multiple hypotheses.
• Test one variable for each experiment.
• Divide your audience into as many arms as possible.

Question 109 : If you’re looking to boost performance by optimizing responsive display ads, which of the following actions should you take first?

• Add new assets that should perform better.
• Pause the campaign.
• Duplicate the campaign.
• Review the asset report labels.

Question 110 : You run an auto repair company that is new to the market and want to use video advertising to differentiate your business to potential customers. How should you brand early, often, and richly?

• Draw on a wide palette of branding elements.
• Only highlight the brand in the first five seconds of the ad.
• Keep audio to a minimum so viewers focus on visuals.
• Keep your brand subtle to avoid overwhelming viewers.

Question 111 : Why should you check Ad strength when creating a responsive display ad?

• It dynamically generates customized headlines that will have stronger performance.
• It provides recommendation for the quantity and diversity of each type of asset.
• It provides insight into how the ad has historically performed so you can iterate.
• It automatically replaces images that are underperforming.

Question 112 : Which pair of visual language elements are most impactful regarding watch time for video ads on mobile devices?

• Supers and audio
• Framing and supers
• Pacing and supers
• Pacing and framing

Question 113 : Which of these describe Google’s ABCDs of effective creative?

• Design-backed creative inspiration
• Research-backed creative rules to follow
• Research-backed creative guidance
• Design-backed creative rules to follow

Question 114 . You’re creating a video ad to generate leads for a phone repair service. How should you present the ask for viewers to take action?

• Humanize the ad with customer testimonials.
• Convey multiple messages to resonate with the masses.
• Introduce the product or problem, then folllow up with a relevant call-to-action.
• Provide multiple options for how viewers can take action.

Question 115 : You manage marketing for a home mortgage app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?

• A photo of a family in front of their home with the logo overlayed
• A zoomed out image of a family enjoying their home
• An action shot taken directly from the app
• An image of a home with lots of blank space

Question 116 : You’ve created a video ad with an awareness objective, but have noticed that viewers have been dropping off very quickly. You want viewers to pay attention to the entire ad. Which element should you focus on to help viewers better engage?

• Call-to-action (CTA)
• Supers
• Color
• Audio

Question 117 : You’re creating a Discovery campaign for your t-shirt business and want to select imagery that follows creative guidance. Which of these images follows this guidance?

• An image of your best-selling t-shirt displayed in a retail scene.
• An image of your best-selling t-shirt zoomed in so customers can see the quality of the fabric.
• An image of someone wearing your best-selling t-shirt
• An image of your best-selling t-shirt with a white background

Question 118 : What are the key elements of Google’s ABCDs of effective creative?

• Audience, Branding, Creativity, Direction
• Attention, Branding, Connection, Direction
• Attention, Branding, Creativity, Direction
• Attraction, Branding, Connection, Direction

Question 119 : You want to boost conversion rates further for important audiences that have a high rate of conversion in your video campaign. How can you use Google’s experimentation tool to acheive this?

• Test multiple creatives against one important audience segment.
• Test the same creative against two important audience segments.
• Test multiple creatives against two important audience segments.
• Test one creative against all important audience segments.

Question 120 : Which of the following asset types would not be accepted for an app campaign?

• Website
• Video
• Image
• HTML5

Question 121 : You work for a grocery delivery service and your goal is to drive sign-ups for free trials. How can help you achieve this goal using a video ad with an action objective?

• Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
• Focus on people to get the product noticed.
• Focus on audio and supers to reinforce your message.
• Set the context and include a clear call-to-action.

Question 122 : You’re making your first video ad with the goal of building awareness for your direct-to-consumer food company. What should you do in the first five seconds of the video ad?

• Use tightly framed product shots with audio brand mentions.
• Set up the problem the product solves and include a brand logo.
• Use tightly framed product shots without audio to avoid overwhelming viewers.
• Focus only on the brand logo and audio, and showcase the product after the first five seconds.

Question 123 : You’re making your first video ad with the goal of driving consideration for your brand’s offering. How should you hero the product in this ad?

• Brand only at the beginning and end of the ad.
• Brand often, especially in the last five seconds.
• Brand often, especially in the first five seconds.
• Brand only at the beginning of the ad.

Question 124 : What is the chief driver of return on investment for video campaign effectiveness and the strongest on digital media?

• Platform
• Creative
• Brand
• Media

Question 125 : You’re creating a video ad for a hotel chain and your goal is to drive reservations through its website. Which call-to-actions (CTAs) should you use in the ad?

• Call now
• Learn more
• Check us out
• Book now

Question 126 : When implementing an experiment, which of the following is a best practice?

• Divide your audience into as many arms as possible.
• Start with multiple hypotheses.
• Test one variable for each experiment.
• Assign two campaigns to each experiment arm.

Question 127 : Which of the following describes Google’s experimentation tool?

• It’s a powerful testing tool that helps boost campaign performance for a small additional cost.
• It’s a powerful testing tool that shows all users two versions of an ad so you know which people prefer.
• It’s a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables.
• It’s a powerful testing tool that uses a simulated ad environment to determine which creative or audiences will perform best.

Question 128 : You work for a creative agency and are looking to understand how many viewers watched key moments or skipped your video ad. Which tool could help you uncover this information?

• Video Creative Analytics
• Ads Creative Studio
• Create with Google
• Google’s ABCDs of effective creative

Question 129.: What is the difference between an emerging story arc and a traditional story arc?

• The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.
• The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.
• The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc brands right away and ends with a climax.
• The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and brands at the end.

Question 130 : You’re managing app campaigns for a financial services company. Which of the following assets should you use?

• A video that tells a complete story, including the user’s financial problem and how the app solves it
• A headline that states the name of the app and a call-to-action to download
• An image of someone holding a phone with the app on-screen and a logo overlayed
• A screen-capture video of someone exploring their financial performance page

Question 131 : If it’s your first time launching a video campaign, and you have existing brand images, text, and logos, which tool could help you make your first video ad using these assets?

• Video Creative Analytics
• Google’s ABCDs of effective creative
• Video Creation Tools in Google Ads
• Ads Creative Studio

Question 132 : You’re an in-house marketer for an e-commerce business aiming to increase website sales. What should you do in the video ad to ask people to take action?

• Provide multiple options for how viewers can take action.
• Keep audio to a minimum so viewers focus on the call-to-action (CTA).
• Include a specific call-to-action (CTA).
• Include a generic call-to-action (CTA).

Question 133 : You’re the marketing director at a direct-to-consumer home appliances company and are looking to drive online sales. How should you connect with viewers through video ads?

• Avoid humor as it’s more subjective.
• Keep the value proposition and use case precise.
• Focus on audio and supers to reinforce your message.
• Feature products in only the first and last five seconds.

Question 134 : In video advertising, which of the following techniques should you apply to help people think or feel something?

• Convey multiple messages to resonate with the masses.
• Showcase discounts and sales to drive interest.
• Avoid humor as it’s more subjective.
• Humanize the story.

Question 135 : You own an independent sporting goods store and have been driving online sales with video campaigns. How should you optimize your existing video ad creative to drive more online sales?

• Convey multiple messages to resonate with the masses.
• Provide multiple options for how viewers can take action.
• Use more close-ups of the product to make it the focus of the ad.
• Humanize the ad with customer testimonials.

Question 136 : Your app campaign has been successful but you’ve been using the same assets for a long time. How can you keep creative fresh for users without sacrificing results?

• Replace all the assets at once so they can be distributed evenly.
• Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
• Remove the assets and add new ones that follow best practices even more closely.
• Replace assets that have a low performance label in the asset report.

Question 137 : For an app campaign, what’s the maximum number of HTML, image, and video assets per ad group?

• 5
• 8
• 20
• 10

Question 138 : You run a specialty foods shop that is new to the market and want to use video advertising to differentiate your business to potential customers. How should you brand early, often, and richly?

• Draw on a wide palette of branding elements.
• Only highlight the brand in the first five seconds of the ad.
• Keep audio to a minimum so viewers focus on visuals.
• Keep your brand subtle to avoid overwhelming viewers.

Question 139 : You’re managing your first app campaign and understand that text is an important input, but you’re not sure what to write for the headlines and descriptions. Which describes the guidance for writing effective headlines and descriptions for app campaigns?

• Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.
• Headlines should state only the name of the app and description lines should aim to educate and inform.
• Headllines should include a call-to-action and description lines should include statistics about the app’s popularity.
• Headlines should grab users’ attention and description lines should highlight the key features of the app.

Question 140 : If you were developing a storyboard for a video ad and your goal was to engage viewers, how should you capture and hold their attention?

• Keep visuals low-contrast to avoid overwhelming viewers.
• Use engaging pacing and tight framing.
• Set up scenes to be zoomed out so viewers can see all story elements.
• Build suspense with a slow pace to start.

Question 141 : You’ve identified important audiences that have a high rate of conversion from your existing video ads, but want to boost conversion rates further. How can you use Google’s experimentation tool to acheive this?

• Test multiple creatives against one important audience segment.
• Test one creative against all important audience segments.
• Test multiple creatives against two important audience segments.
• Test the same creative against two important audience segments.

Question 142 : Why is Ad strength an important section to check when creating a responsive display ad?

• It provides recommendation for the quantity and diversity of each type of asset.
• It dynamically generates customized headlines that will have stronger performance.
• It automatically replaces images that are underperforming.
• It provides insight into how the ad has historically performed so you can iterate.

Question 143 : You’re the marketing manager for a whale-watching tour company and are creating a Discovery campaign. You need to choose images that will help generate leads for the business to use in the campaign. Which images should you choose for your campaign to meet your goal?

• Only your best-performing image from social media
• Only your main website photo
• Images of tourists enjoying their tour in scenic locations
• Images of tourists in locations both on and off the tour

Question 144 : You work for a creative agency and want to drive awareness for a clothing brand’s new product. How should you connect with potential customers through a video ad?

• Include messages about the different ways the product solves a customer’s problem.
• Utilize a specific call-to-action (CTA).
• Include diverse characters that are representative of your customer base.
• Avoid humor as it’s more subjective.

Question 145 : Which statement best captures the value proposition of Google’s experimentation tool?

• It’s a powerful testing tool that helps boost campaign performance for a small additional cost.
• It’s a powerful testing tool that shows all users two versions of an ad so you know which people prefer.
• It’s a powerful testing tool that uses a simulated ad environment to determine which creative or audiences will perform best.
• It’s a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables.

Which of these describe Google’s ABCDs of effective creative?

• Research-backed creative rules to follow
• Research-backed creative guidance
• Design-backed creative rules to follow
• Design-backed creative inspiration

Which two visual language elements have the highest impact on watch time on mobile devices for video ads?

• Pacing and framing
• Framing and supers
• Supers and audio
• Pacing and supers

You work for a grocery delivery service and your goal is to drive sign-ups for free trials.

How can help you achieve this goal using a video ad with an action objective?

• Focus on people to get the product noticed.
• Focus on audio and supers to reinforce your message.
• Set the context and include a clear call-to-action.
• Include a clear call-to-action with minimal audio to avoid overwhelming viewers.

For an app campaign, which description accurately captures guidance for writing effective headlines and descriptions?

• Headllines should include a call-to-action and description lines should include statistics about the app’s popularity.
• Headlines should state only the name of the app and description lines should aim to educate and inform.
• Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.
• Headlines should grab users’ attention and description lines should highlight the key features of the app.

How often should you examine your asset report and swap out low-performing assets for a Discovery campaign?

• Monthly
• Daily
• Quarterly
• Bi-weekly

You’re creating a video ad with a purpose to ask people to take action.

Which technique would best support that goal?

• Keep audio to a minimum so viewers focus on the call-to-action (CTA).
• Provide multiple options for how viewers can take action.
• Include a generic call-to-action (CTA).
• Include a specific call-to-action (CTA).

Which of these accurately describes Google’s experimentation tool?

• It’s a powerful testing tool that uses a simulated ad environment to determine which creative or audiences will perform best.
• It’s a powerful testing tool that helps boost campaign performance for a small additional cost.
• It’s a powerful testing tool that shows all users two versions of an ad so you know which people prefer.
• It’s a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables.

You work for a design firm and manage their Search campaigns for all of Ohio.

Why is location insertion a valuable feature for you?

• It can insert “Ohio” into every headline automatically.
• It can make sure the ad only serves to users in Ohio.
• It can personalize the headline to an audience’s city within Ohio.
• It can replace other locations in the campaign’s ad copy to “Ohio.”

Your fitness company is new to the market and wants to differentiate itself to potential customers through video advertising.

Which of the following is a way to brand early, often, and richly?

• Keep audio to a minimum so viewers focus on visuals.
• Draw on a wide palette of branding elements.
• Only highlight the brand in the first five seconds of the ad.
• Keep your brand subtle to avoid overwhelming viewers.

You’re developing a storyboard for a video ad.

Which technique should you use to grab and sustain viewers’ attention?

• Use engaging pacing and tight framing.
• Build suspense with a slow pace to start.
• Set up scenes to be zoomed out so viewers can see all story elements.
• Keep visuals low-contrast to avoid overwhelming viewers.

You’re selecting imagery to use in a Discovery campaign for your appliance business and want to make sure the images chosen follow creative guidance.

Which image should you choose to meet this goal?

• An image of your best-selling dishwasher in a large kitchen scene
• An image of the inside of your best-selling dishwasher zoomed in so customers can see the storage capabilities
• An image of your best-selling dishwasher with a white background
• An image of someone using your best-selling dishwasher

You manage marketing for a local tourism company and you’re creating a Discovery campaign with the goal of generating leads.

Which of the following images should you upload?

• Images of tourists in locations both on and off the tour
• Images of tourists enjoying their tour in scenic locations
• Only your main website photo
• Only your best-performing image from social media

Which tactic should you use when creating a video ad with an awareness objective?

• Let the product shine and put the brand front and center.
• Make people core to the story and be different, yet simple.
• Make people core to the story and keep branding subtle.
• Let the product shine, and be different, yet simple.

You’re managing app campaigns for a financial services company.

Which of the following assets should you use?

• A video that tells a complete story, including the user’s financial problem and how the app solves it
• A screen-capture video of someone exploring their financial performance page
• A headline that states the name of the app and a call-to-action to download
• An image of someone holding a phone with the app on-screen and a logo overlayed

You’re hoping to boost your client’s performance by optimizing their responsive display ads.

Which action should you take first?

• Duplicate the campaign.
• Pause the campaign.
• Add new assets that should perform better.
• Review the asset report labels.

You’re making your first video ad with the goal of building awareness for your direct-to-consumer food company.

What should you do in the first five seconds of the video ad?

• Use tightly framed product shots with audio brand mentions.
• Set up the problem the product solves and include a brand logo.
• Focus only on the brand logo and audio, and showcase the product after the first five seconds.
• Use tightly framed product shots without audio to avoid overwhelming viewers.

You’re making your first video ad with the goal of building awareness for your direct-to-consumer food company.

What should you do in the first five seconds of the video ad?

• Use tightly framed product shots with audio brand mentions.
• Set up the problem the product solves and include a brand logo.
• Focus only on the brand logo and audio, and showcase the product after the first five seconds.
• Use tightly framed product shots without audio to avoid overwhelming viewers.

Which action should you take if your goal is to optimize display campaigns before increasing budgets?

• Replace all the assets at once.
• Pause the campaign.
• Remove and replace low-performing assets.
• Add new assets multiple times per week.

You’re preparing to create your first responsive display ad and want to make sure you follow best practices.

How many headlines, images, and short descriptions should you prepare in order to drive strong results?

• 5
• 7
• 3
• 2

You manage marketing for a home mortgage app company and are looking to develop assets for their app campaign.

Which of the following assets follows guidance for standing out with high quality images?

• An image of a home with lots of blank space
• An action shot taken directly from the app
• A zoomed out image of a family enjoying their home
• A photo of a family in front of their home with the logo overlayed

You’re planning on launching a video campaign or video ad for the first time for your retail business. You have assets like brand images, text, and logos available.

Which tool would enable you to launch your first video ad using these assets?

• Video Creation Tools in Google Ads
• Video Creative Analytics
• Google’s ABCDs of effective creative
• Ads Creative Studio

What is the difference between an emerging story arc and a traditional story arc?

• The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.
• The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.
• The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc brands right away and ends with a climax.
• The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and brands at the end.

What is the maximum number of HTML, image, and video assets per ad group for an app campaign?

• 5
• 10
• 8
• 20

Of all video campaign effectiveness levers, which is the dominant driver of return on investment and the strongest on digital media?

• Brand
• Creative
• Media
• Platform

Which of the following asset types would not be accepted for an app campaign?

• HTML5
• Video
• Image
• Website

To improve the performance of video campaigns, how should you approach creative effectiveness?

• Continue running campaigns with existing creative and slowly introduce new variations.
• Use research-backed creative guidelines and iterate with experimentation.
• Start with all-new video ad creative that’s already working well for other platforms.
• Run an experiment with existing creative and use whichever one performs best.

You’re implementing an experiment.

Which of these approaches should you follow as a best practice?

• Divide your audience into as many arms as possible.
• Start with multiple hypotheses.
• Test one variable for each experiment.
• Assign two campaigns to each experiment arm.

What are the key elements of Google’s ABCDs of effective creative?

• Attention, Branding, Connection, Direction
• Audience, Branding, Creativity, Direction
• Attention, Branding, Creativity, Direction
• Attraction, Branding, Connection, Direction

You launched your first video campaign a month ago and are trying to determine how many people have watched key moments or skipped your video ad.

Which tool could help you uncover this information?

• Ads Creative Studio
• Video Creative Analytics
• Create with Google
• Google’s ABCDs of effective creative

Which of these aspect ratios are acceptable for image assets used in app campaigns?

• 1:1, 1.75:1, and 4:5
• 1:1 and 1.75:1 only
• 1:1, 1.91:1, and 4:5
• 1:1 and 1.91:1 only

ou own a small hardware company and have been driving online sales with video campaigns.

How should you edit existing ad creative to optimize your existing ads and drive more online sales?

• Humanize the ad with customer testimonials.
• Convey multiple messages to resonate with the masses.
• Use more close-ups of the product to make it the focus of the ad.
• Provide multiple options for how viewers can take action.

You’re making a video ad to generate leads for a cleaning services company.

How should you present the ask for viewers to take action?

• Convey multiple messages to resonate with the masses.
• Humanize the ad with customer testimonials.
• Provide multiple options for how viewers can take action.
• Introduce the product or problem, then follow up with a relevant call-to-action.

You work for an agency managing app campaigns for a client. They’ve achieved strong performance with their existing creative, but the same assets have been used for a long time.

How can you keep creative fresh for users while avoiding a fluctuation in results?

• Replace assets that have a low performance label in the asset report.
• Remove the assets and add new ones that follow best practices even more closely.
• Replace all the assets at once so they can be distributed evenly.
• Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.

Why should you check Ad strength when creating a responsive display ad?

• It automatically replaces images that are underperforming.
• It dynamically generates customized headlines that will have stronger performance.
• It provides recommendation for the quantity and diversity of each type of asset.
• It provides insight into how the ad has historically performed so you can iterate.

You work for a creative agency making video ads for a client that’s struggled to meaningfully connect with potential customers in their ads.

Which of the following is an approach to help people think or feel something?

• Showcase discounts and sales to drive interest.
• Avoid humor as it’s more subjective.
• Convey multiple messages to resonate with the masses.
• Humanize the story.

You’re creating a storyboard to make your first video asset for an app campaign.

Which of the following should you prioritize?

• Establishing the problem with an actor on-screen, followed by them using the app to solve the problem
• Emotional appeal through compelling storytelling to connect deeply with potential users
• Making the brand known by pairing the logo with zoomed out shots
• Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits

If you’re creating your first video ad in hopes of driving consideration for your brand’s offering, how should you hero the product in the ad?

• Brand only at the beginning and end of the ad.
• Brand only at the beginning of the ad.
• Brand often, especially in the first five seconds.
• Brand often, especially in the last five seconds.

You’re looking to connect with viewers and make your brand stand out to potential customers.

How can you accomplish this in a video ad with an awareness objective?

• Leverage key differentiators such as competitive claims and endorsements.
• Convey multiple messages to resonate with the masses.
• Brand often, especially in the last five seconds.
• Set the context and include a clear call-to-action.

You’re creating a video ad for a spa and your goal is to drive reservations through the spa’s website.

Which call-to-actions (CTAs) should you use in the ad?

• Check us out
• Call now
• Book now
• Learn more

App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment.

How should you approach assets for an app campaign to achieve strong results?

• Upload fewer creatives than previous app campaigns.
• Use diverse creatives in content, theme, length, and orientation.
• Provide identical videos with minor differences.
• Provide identical videos cut to different lengths.

You’ve noticed that viewers are dropping off very quickly for your existing video ads, and want to engage them more effectively.

Which of the following is an effective way to get viewers to pay attention to an ad with an awareness objective?

• Color
• Supers
• Call-to-action (CTA)
• Audio

You’re aiming to drive awareness for an international cosmetic brand’s new product.

How should you connect with potential customers through a video ad?

• Convey messages about the many ways this product solves a customer problem.
• Show diverse characters representative of your customers.
• Avoid humor as it’s more subjective.
• Use a specific call-to-action (CTA)

For which of the following scenarios would Google’s experimentation tool be helpful?

• Compare how two key audiences respond to two different video ads.
• Compare how the same ad performs on TV compared to YouTube.
• Compare the performance of existing TV creative to that of ABCDs-optimized creative.
• Compare how the same audience responds to the same ad at different points in time.

You’re setting up keyword insertion for your Search campaign to promote a new line of eco-friendly shirts so that the ad text dynamically adjusts to match queries like “V-neck shirts” and “crew neck shirts.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “eco-friendly shirts.”

How should you set up this keyword insertion in Google Ads?

• {keyword: eco-friendly} shirts
• {keyword: V-neck and crew neck shirts}
• {keyword: V-neck and crew neck} shirts
• {keyword: eco-friendly shirts}

When creating an app campaign, what information can you expect to be pulled automatically?

• Logo, title, and number of downloads
• Title, rating, and and number of downloads
• Title, rating, and price
• Logo, rating, and title

You’re editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another.

How should you approach editing this ad?

• Emphasize people as a way of getting your brand or product noticed by potential customers.
• Emphasize the product over people.
• Emphasize multiple people to engage viewers.
• Emphasize people in order to humanize the story.

You manage marketing within a direct-to-consumer auto parts company and are aiming to drive sales online.

What technique should you use to connect with viewers through video ads?

• You should avoid humor as it’s more subjective.
• You should feature products in only the first and last five seconds.
• You should focus on audio and supers to reinforce your message.
• You should keep the value proposition and use case precise.

You’ve identified important audiences that have a high rate of conversion from your existing video ads, but want to boost conversion rates further.

How can you use Google’s experimentation tool to acheive this?

• Test multiple creatives against one important audience segment.
• Test multiple creatives against two important audience segments.
• Test one creative against all important audience segments.
• Test the same creative against two important audience segments.

You work for a major retailer that has an annual sale.

What feature would help you ensure that Search ads accurately reflect details about the sale?

• Dynamic customizer
• Location insertion
• Countdown customizer
• Keyword insertion

You work for a creative agency and are aiming to grow consideration for a software company’s project management product.

How should you approach making this video ad?

• Make people core to the story and keep branding subtle.
• Share multiple messages about the many ways this product solves a problem.
• Use technical jargon that will resonate with important audiences.
• Use product demos and how-to’s to put the product in context.