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Take a Business Online Quiz Answers – Google Fundamentals of Digital Marketing
In today’s globally interconnected digital environment, about 50% of people are active online. Given how many people use the internet, it makes sense for a company to use digital marketing. Find out what options are available to you and how social media, websites, and videos can support your objectives.
Module 3: Build Your Web Presence Quiz Answers – Google Fundamentals of Digital Marketing
Question 1: Which of the following statements is true when it comes to developing a web presence for a business?
- Customers can learn about a business by downloading a mobile app, but they can’t place an order using an app
- Building a new website requires a large budget
- Mobile apps enable your customers to purchase your products without being on your website
- All businesses must have a website to sell products
Question 2: What is a web server?
- The customer service representative you can call when you have questions about your website
- The answer you get when you search a term on the web
- A computer connected to the Internet with software that allows it to host all the components of your website
- The device that determines the speed of your mobile connection
Question 3: Fill in the blank:
A __________ is a shortcut to other pages on your site or elsewhere on the web.
- Hyperlink
- Return link
- Menu bar
- Breadcrumb
Question 4: Which of the following is something you’ll probably want to exclude from your website?
- Prices
- A lot of deep scientific information and detailed statistics
- Special offers
- Certifications to show you’re qualified to provide a service
Question 5: Which of the following is an example of a ‘call to action’ on a website?
- A list of phone numbers customers can use to get in contact with you
- A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address
- An icon button that takes the customer to your social media accounts
- A hotline phone number that helps users complete their purchases
Question 6: What should you consider when developing your website content?
- What your customers are looking for
- Your latest promotions and discounts
- Your brand values
- Whether the content will go viral or not
Build Your Web Presence in Digital Marketing:
Building a strong web presence is crucial in digital marketing, as it allows businesses to reach and engage with their target audience effectively. Here’s a step-by-step guide to help you establish and enhance your web presence:
- Define Your Goals: Determine what you want to achieve with your web presence. Whether it’s brand awareness, lead generation, sales, or customer engagement, clarifying your objectives will guide your strategy.
- Develop a User-Friendly Website: Your website serves as the foundation of your online presence. Ensure it is well-designed, easy to navigate, mobile-responsive, and optimized for search engines (SEO).
- Content Creation and Marketing: Produce high-quality, relevant content that provides value to your audience. This could include blog posts, articles, videos, infographics, podcasts, and more. Distribute your content across various channels, such as your website, social media platforms, email newsletters, and industry forums.
- Search Engine Optimization (SEO): Optimize your website and content to improve its visibility in search engine results. Conduct keyword research, optimize meta tags, headers, and images, and earn backlinks from authoritative websites.
- Social Media Presence: Identify the social media platforms where your target audience is most active and create profiles on those channels. Regularly share engaging content, interact with your followers, and leverage paid advertising options to expand your reach.
- Email Marketing: Build an email list of subscribers who have opted in to receive communications from you. Send personalized and valuable emails to nurture leads, promote products/services, and drive traffic to your website.
- Online Advertising: Invest in paid advertising channels like Google Ads, Facebook Ads, LinkedIn Ads, and sponsored content to increase visibility and attract targeted traffic to your website.
- Online Reputation Management: Monitor and manage your online reputation by actively engaging with customers, responding to reviews and comments, and addressing any negative feedback promptly and professionally.
- Analytics and Measurement: Use web analytics tools like Google Analytics to track the performance of your web presence. Monitor key metrics such as website traffic, engagement, conversion rates, and ROI to assess the effectiveness of your efforts and make data-driven decisions.
- Continuous Improvement: Regularly review and refine your web presence strategy based on performance data, industry trends, and feedback from your audience. Stay agile and adapt to changes in the digital landscape to maintain a competitive edge.
By following these steps and consistently investing time and resources into your web presence, you can strengthen your brand, expand your reach, and drive meaningful results in the digital marketing arena.
