MODULE 1 Question 1: Customers access the shop a lot on mobile Add customer reviews Create registration for customer accounts Introduce responsive design/ Add a search feature Question 2: Customers want to find a specific product Add customer reviews Create registration for customer accounts Introduce responsive design Add a search …

Module 1 Question 1: Anya is working on a presentation for potential investors. They would like to see how the demand for public parking has grown in the past three years. Anya has created the following four graphics to illustrate the growth demand. Which graphic would be the clearest and …

MODULE 1 Question 1: Charles is thinking about taking his business online. He has many questions, but first he wants to understand what benefits data can have in online marketing. He needs some advice. What are the benefits of data in online marketing? Select All Correct Responses Data can be …

MODULE 1: Question 1:Linda runs a guesthouse. She wants to use analytics to measure traffic coming to her website from organic search results. What can she learn from analytics reports? Select All Correct Responses Which search engines visitors use How traffic is trending over time How relevant the content is …

MODULE 1: Question 1: Time spent on site Metric/ Conversion Dimension Question 2: Visitor’s device type Metric Conversion Dimension/ Question 3: Visitor’s location Metric Conversion Dimension/ Question 4: Signing up to the newsletter Metric Conversion/ Dimension MODULE 2: Question 1: Linda’s analytics data shows people unsubscribing from her newsletter after …

MODULE 1: Question 1: Justin is a passionate cook. He runs a vegetarian cooking website where he shares recipes and sells speciality ingredients. How could Justin reach his customers through online video? Select All Correct Responses Upload cooking videos to YouTube Advertise on other videos to promote his recipes Add …

MODULE 1: Question 1: Colin distributes a popular movie review podcast called ‘Film Talk’ from his website. He wants to use display advertising to attract new visitors to his site. Take a look at the three adverts. Pick the one you think will draw the most visitors. Text-based ad Video …

Question 1: If you own a film blog, which type of customer can you expect to reach with display advertising? People who use ad-blockers and are interested in your subject People who haven’t read your blog before but are interested in your subject Only people who have read your blog …

MODULE 1: Question 1: Steph runs an online pet supplies shop, and she has some ideas about how email marketing can help her business. Two of her ideas are correct and two are not. Can you weed out the wrong ones? Select All Correct Responses It’s a good way of …

Module 1: Question 1: Could it help her find cheaper suppliers? True False/ Question 2: Could it help her develop a stronger brand identity? True/ False Question 3: Could it help her understand her customers’ shopping preferences? True False/ Question 4: Could it help her connect with the right audience? …