Advanced Google Analytics Certification Exam Answers

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Advanced Google Analytics refers to the utilization of Google Analytics features beyond the basics to gain deeper insights into website or app performance, user behavior, and marketing effectiveness. Here are some advanced features and techniques often used:

1. Custom Dimensions and Metrics: These allow you to track additional data beyond the default metrics provided by Google Analytics. Custom dimensions can track specific user attributes (e.g., user type, membership level), while custom metrics can track quantitative data unique to your business (e.g., loyalty points earned).
2. Event Tracking: Events are user interactions with content that can be tracked separately from pageviews. This includes actions like clicks on buttons, downloads of files, or video views. Event tracking provides valuable insights into user engagement.
3. E-commerce Tracking: If you’re running an online store, e-commerce tracking allows you to track transactions, revenue, and other important metrics related to your sales funnel. It helps you understand the effectiveness of your marketing campaigns and product performance.
4. Goal Tracking: Goals in Google Analytics represent specific actions that you want users to take on your website, such as form submissions, newsletter sign-ups, or reaching a particular page. Setting up and tracking goals allows you to measure the effectiveness of your website in achieving those objectives.
5. User ID Tracking: User ID tracking enables you to track user behavior across multiple sessions and devices by assigning a unique ID to each user. This helps in understanding user journeys and providing personalized experiences.
6. Segments: Segments allow you to isolate and analyze specific subsets of your data. You can create segments based on various criteria such as demographics, behavior, traffic sources, or custom parameters.
7. Custom Reports and Dashboards: Customize reports and dashboards according to your specific business needs. You can include metrics, dimensions, and visualizations that are most relevant to your objectives, making it easier to analyze data at a glance.
8. Data Import: Google Analytics allows you to import external data sources, such as CRM data or offline conversions, to enrich your analytics insights and connect online behavior with offline actions.
9. Content Experiments: Formerly known as Google Analytics Experiments, this feature allows you to A/B test different versions of your web pages to determine which performs better in terms of conversions or other goals.
10. Advanced Segmentation with BigQuery: For large datasets or complex analyses, you can export your Google Analytics data to BigQuery, Google’s data warehouse platform, and perform advanced segmentation and analysis using SQL queries.

By leveraging these advanced features and techniques, you can gain deeper insights into your audience, optimize your website or app performance, and make data-driven decisions to improve your business outcomes.

Advanced Google Analytics Exam Quiz Answers

Question 1: If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.

• True
• False

Question 2: What does Google Analytics call a URL that passes data parameters for reporting?

• A tag
• A hit
• A dimension
• A metric

Question 3: When does the Google Analytics tracking code send a pageview hit to Analytics?

• Every time a user clicks a video
• Every time a user adds an item to a shopping cart
• Every time a user performs a search on a website
• Every time a user loads a webpage

Question 4: When does the Google Analytics tracking code send an event hit to Analytics?

• Every time a user performs an action with pageview tracking
• Every time a user makes a reservation on a booking site
• Every time a user adds an event to their calendar
• Every time a user performs an action with event tracking

Question 5: What does Google Analytics use to differentiate new and returning users?

• A browser cookie
• Artificial intelligence
• A randomly-assigned unique identifier
• A sequential unique identifier

Question 6: What will happen if a user clears the Analytics cookie from their browser?

• Analytics will inform the user that they need to set a new Analytics cookie
• Analytics will not be able to associate user behavior data with past data collected by the tracking code
• Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
• Analytics will automatically recognize returning users

Question 7: By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.

• True
• False

Question 8: A session in Google Analytics times out after how many minutes by default?

• 5
• 15
• 30
• 60

Question 9: To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

• Data Import
• Browser cookies
• The Networking Protocol
• The Measurement Protocol

Question 10: For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?

• 1
• 2
• 3
• 4

Question 11: Which are Goal types in Google Analytics?

• Destination
• Shopping Cart
• Pages/Screens per session
• Duration

Question 12: If data is excluded from a view using a filter, it may be recovered within thirty days.

• True
• False

Question 13: Which of these scopes could be used for dimensions and metrics?

• Event-level, session-level, or transaction-level scope
• Location-level, duration-level, or user-level scope
• Hit-level, session-level, or user-level scope
• Event-level, duration-level, or transaction-level scope

Question 14: When defining a measurement plan, what is the order of steps?

• Business objectives > KPIs > key actions
• KPIs > key actions > business objectives
• Key actions > KPIs > business objectives
• Business objectives > key actions > KPIs

Question 15: What are macro-conversions in a measurement plan?

• The metric data used to measure business success
• The main website actions users take that accomplish stated business goals
• The secondary website actions users take that lead to main actions
• A list of keyboard shortcuts for measurement tasks in Google Analytics

Question 16: To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?

• Advanced filters
• Cross-domain tracking
• Event tracking
• Custom Dimensions

Question 17: View filters may be applied retroactively to any data that has already been processed.

• True
• False

Question 18: To see data for users from the U.S. and Canada only in a view, which filter would be applied?

• Filter 1: include U.S. > Filter 2: include Canada
• Filter 1: include Canada > Filter 2: include U.S.
• Filter 1: include U.S. and Canada
• Filter 1: exclude Europe and Asia

Question 19: To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?

• Event Tracking
• Custom Metric
• Custom Dimension
• Custom Filter

Question 20: To pair metrics with dimensions, what should they have in common?

• Same creator
• Same creation date
• Same view
• Same scope

Question 21: To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?

• Hit
• Product
• Session
• User

Question 22: Custom Dimensions can be used in which reports?

• As primary dimensions in Standard reports
• As secondary dimensions in Standard reports
• As primary dimensions in Custom Reports
• As custom metrics in Custom Reports

Question 23: When a Custom Dimension is active, what data will it affect?

• Data collected before the Custom Dimension was applied
• Data collected after the Custom Dimension was applied
• All of the data in the property
• None of the data in the property

Question 24: To collect the number of comments users posted to a website page, what feature would be used?

• Custom Filter
• Custom Dimension
• Custom Metric
• Custom Alert

Question 25: Custom Metrics can have which scopes?

• Hit
• Product
• Session
• User

Question 26: What four parameters can be included with an event hit for reporting?

• Category, Action, Label, Total Events
• Category, Action, Label, Unique Events
• Category, Action, Label, Value
• Event, Category, Action, Label

Question 27: If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?

• 0
• 1
• 2
• 3

Question 28: Segments applied to reports can analyze data for which of the following groups?

• Users 25 to 34 years of age who have their browser set to Spanish
• Users who viewed a webpage, then watched a video
• Users who engaged in social media or email campaigns
• Users who have children under the age of 18

Question 29: Custom segments may be created using which criteria?

• Dimensions
• Metrics
• Session dates
• Sequences of user actions

Question 30: How many segments may be applied at once?

• 1
• 2
• 3
• 4

Question 31: Because segments are applied before sampling, segmented data will not be sampled.

• True
• False

Question 32: What report shows data segmented by channel?

• Segmentation
• Source/Medium
• Channels
• Attribution

Question 33: Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?

• Paid Search
• Organic Search
• Direct
• Display

Question 34: What report analyzes which webpages get the most traffic and highest engagement?

• Active Users report
• Active Users report
• All Pages report
• Frequency and Recency report

Question 35: In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

• First marketing activity
• Last marketing activity
• Single assisted conversion
• All assisted conversions

Question 36: Multi-channel Funnel reports can credit conversions across which channels?

• Website referrals
• Paid and organic search
• Custom campaigns
• Television channels

Question 37: How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

• Primary conversion
• Assisted conversion
• Second-to-last-click attribution
• Last-click attribution

Question 38: What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

• Active Users report
• User Explorer report
• Users Flow report
• Cohort Analysis report

Question 39: What report groups an audience based on acquisition date and compares behavior metrics over several weeks?

• Behavior Overview report
• Active Users report
• Users Flow report
• Cohort Analysis report

Question 40: Custom Reports have which capabilities?

• Use multiple dimensions together in the same report
• Create a report with Custom Metrics
• Use a Custom Dimension as a primary dimension
• Create a report with data-driven attribution

Question 41: What type of Custom Report shows a static, sortable table with rows of data?

• Explorer
• Flat Table
• Map Overlay
• Pivot Table

Question 42: Which would prevent data from appearing in a Custom Report?

• A filter that filters out all data
• Not sharing the Custom report with users in the same view
• Dimensions and metrics of different scopes
• Too many dimensions applied to the Custom report

Question 43: What is “remarketing” in Google Analytics?

• When users visit a website for the first time and complete a conversion
• When users are shown targeted ads to bring them back to a website and encourage a conversion
• When Google Analytics can’t distinguish a new user because they have deleted their browser cookies
• When a user buys an available product from a competitor

Question 44: To enable remarketing in Google Analytics, what must first be enabled?

• Advertising Reporting Features
• Demographics and Interests
• Google Ads or Display & Video 360 account linking
• Custom Dimension

Question 45: Which remarketing audiences can be defined in Google Analytics?

• Users who visited a specific page on a website
• Users who played a video on a website
• Users who speak a particular language
• Users who searched for a product on Google Search

Question 46: Remarketing can show relevant ads on which Google properties?

• Google Display Network
• Google Sites
• Mobile apps
• Google Search

Question 47: What is the maximum duration a user can be included in a remarketing audience?

• 120 days
• 180 days
• 365 days
• 540 days

Question 48: What Google Analytics data can be used to define a remarketing audience?

• Pre-defined Segment
• Custom Segment
• Custom Dimension
• Custom Metric

Question 49: How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?

• 100
• 1000
• 2000
• 5000

Question 50: Which users could be targeted with Dynamic Remarketing to bring them back to a website?

• Users who posted a favorable product review
• Users who viewed a website search result page
• Users who viewed product detail pages
• Users who abandoned their shopping carts

Question 51: To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads?

• The Google Search Center
• The Google Analytics Center
• The Google Merchant Center
• The Google Help Center

Question 52: To set up Dynamic Remarketing, what must first be created in Google Analytics?

• Custom Segment
• Custom Metric
• Custom Dimension
• Custom Report