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Reach More Customers with Advertising Quiz Answers – Google Fundamentals of Digital Marketing
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Module 19: Deep Dive into Display Advertising Quiz Answers – Google Fundamentals of Digital Marketing
Question 1: In what way can display advertising be effective?
- It guarantees more visitors to your site
- It guarantees increased sales
- It drives traffic to your website
- It improves your ranking in search engines
Question 2: Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?
- The number of sales you make from the ad
- The cost of each ad you publish
- The cost of creating the ad
- A prediction of sales you can make from your ad
Question 3: Which of the following is true when purchasing ad placements on an advertising network?
- You always need to contact the owner of the website to buy ads on their page
- The network provides data on the click-through-rate
- The network provides names of the people who click your ad
- The network will continue to show your ad for 7 days once your budget has expired
Question 4: If a person adds a product to a shopping basket but then leaves the website, which of the following tactics is most likely to encourage that person to return and purchase the product?
- Retargeting with a display ad encouraging newsletter sign-up
- Redesigning your website
- Creating a Facebook page for your business
- Retargeting with a display ad that has a discount coupon
Question 5: What is the first step of display retargeting?
- Sourcing keywords
- Defining your audience
- Writing content
- Setting a call to action
Deep Dive into Display Advertising in Digital Marketing:
Display advertising is a vital component of digital marketing, leveraging visual elements like images, videos, and graphics to reach and engage target audiences across various online platforms. Let’s take a deep dive into the key aspects:
- Definition and Types:
- Display advertising involves placing visual ads on websites, social media platforms, apps, and other digital channels.
- Types include banner ads, interstitial ads, video ads, native ads, and rich media ads.
- Targeting:
- Display ads can be targeted based on demographics, interests, behaviors, geography, and more.
- Advanced targeting options include contextual targeting, remarketing/retargeting, and lookalike/similar audience targeting.
- Ad Formats:
- Banner Ads: Static or animated images typically placed at the top, bottom, or sides of a webpage.
- Video Ads: Engaging video content displayed before, during, or after online video content.
- Native Ads: Seamlessly integrated into the content of a webpage or app for a non-disruptive user experience.
- Rich Media Ads: Interactive ads that include elements like video, audio, animations, and interactive features.
- Ad Creation:
- Design: Creatives should be visually appealing, on-brand, and optimized for different screen sizes.
- Copywriting: Compelling ad copy that communicates the value proposition and encourages action.
- Call-to-Action (CTA): Clear and concise directives prompting users to take the desired action.
- Placement:
- Websites: Ads can be displayed on specific websites, chosen based on relevance to the target audience.
- Ad Networks: Platforms like Google Display Network (GDN) and Facebook Audience Network (FAN) allow advertisers to reach audiences across numerous websites and apps.
- Programmatic Advertising: Automated ad buying and placement based on real-time bidding and targeting algorithms.
- Measurement and Optimization:
- Key Metrics: Impressions, clicks, click-through rate (CTR), conversions, conversion rate, viewability, and return on ad spend (ROAS).
- A/B Testing: Experimenting with different ad creatives, targeting options, and placements to identify the most effective combinations.
- Performance Tracking: Utilizing analytics platforms to monitor campaign performance and make data-driven optimizations.
- Regulations and Privacy:
- Adherence to regulations such as GDPR and CCPA regarding user data collection, consent, and privacy.
- Implementation of measures like cookie consent banners and data anonymization to ensure compliance and user trust.
- Trends and Innovations:
- Personalization: Tailoring ads based on individual user preferences and behaviors.
- Dynamic Creative Optimization (DCO): Serving personalized ad variations in real-time based on user data and context.
- Responsive Ads: Ads that adapt their size, format, and appearance to fit various devices and screen sizes.
By understanding and effectively implementing these elements, businesses can leverage display advertising to enhance brand visibility, drive website traffic, generate leads, and ultimately, increase sales and revenue in the digital landscape.
