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Amazon DSP Certification Exam Answers


Amazon DSP (Demand-Side Platform) is an advertising platform that allows advertisers to programmatically buy display, video, and audio ads both on and off Amazon’s owned and operated sites, as well as third-party websites, apps, and devices. It provides advertisers with access to Amazon’s robust data ecosystem, enabling them to target audiences based on demographics, interests, shopping behavior, and more.

Here’s an introduction to key features and concepts of Amazon DSP:

  1. Programmatic Advertising: Amazon DSP operates on a programmatic advertising model, which means that ad placements are bought and sold automatically through real-time bidding (RTB) auctions. Advertisers use the platform to set their campaign parameters, such as budget, targeting criteria, and bid prices, and the platform matches these with available ad inventory in real-time.
  2. Audience Targeting: One of the primary advantages of Amazon DSP is its access to Amazon’s vast trove of customer data. Advertisers can leverage this data to target specific audiences based on various factors such as demographics, shopping behavior, purchase history, and interests. This precise targeting capability helps advertisers reach their desired audience segments more effectively.
  3. Ad Formats: Amazon DSP supports various ad formats including display, video, and audio ads. Display ads appear as banners or images on websites and mobile apps, while video ads can be displayed before, during, or after video content on supported platforms. Audio ads are delivered as audio spots on music streaming services and other audio platforms.
  4. Campaign Management: Advertisers can create and manage their advertising campaigns within the Amazon DSP interface. This includes setting campaign objectives, defining targeting criteria, selecting ad creatives, and optimizing campaign performance. The platform provides tools for monitoring campaign metrics and making adjustments in real-time to improve performance.
  5. Measurement and Reporting: Amazon DSP offers robust reporting and analytics capabilities, allowing advertisers to track the performance of their campaigns across various metrics such as impressions, clicks, conversions, and return on ad spend (ROAS). This data enables advertisers to evaluate the effectiveness of their campaigns and make data-driven decisions to optimize performance.
  6. Integration with Amazon Advertising: While Amazon DSP operates independently, it can also complement other advertising efforts on Amazon, such as Sponsored Products, Sponsored Brands, and Amazon Attribution. Advertisers can leverage Amazon DSP to reach audiences both on and off Amazon’s platforms, enhancing their overall advertising strategy.

Overall, Amazon DSP provides advertisers with a powerful toolset for reaching and engaging their target audiences across a wide range of digital channels, backed by Amazon’s extensive data capabilities and advertising expertise.

Amazon DSP Exam Quiz Answers

  • Amazon O&O properties
  • Third-party exchanges
  • Amazon Publisher Services (APS)
  • Private marketplaces (PMPs)
  • Ensure ads drive purchases with every click
  • Allow advertisers to effectively communicate their message
  • Ensure ads are seen by a broad audience
  • Ensure customer experience is relevant and enjoyable
  • Brand lift
  • Detail page view rate (DPVR)
  • Click-through rate (CTR)
  • Return on ad spend (ROAS)
  • True
  • False
  • Advertiser hashed audiences
  • Amazon audiences
  • Advertiser audiences from a pixel
  • Advertiser audiences from a DMP
  • July 22nd non-viewable video ad
  • July 29th viewable video ad
  • August 5th purchase
  • July 15th viewable display ad
  • April 1st impression
  • April 7th impression
  • April 9th purchase
  • April 4th clicks
  • The majority of programmatic ads are purchased using a CPM or dCPM model.
  • The buying process for programmatic advertising is automated.
  • Programmatic advertising analyzes each impression against an advertisers’ goals in real-time.
  • Programmatic advertising relies on manual insertion orders and requests for proposals (RFPs).
  • 3P vendor and deal
  • Audience segmentation and all data
  • Performance and audience segmentation
  • Performance and all data
  • True
  • False
  • False
  • True
  • Advertiser B wins and pays $1.19
  • Advertiser C wins and pays $1.19
  • Advertiser C wins and pays $1.15
  • Advertiser B wins and pays $1.14
  • Review
  • Setup
  • Optimize
  • Report
  • The line item is achieving its performance goal but has potential to perform better.
  • The line item is spending its budget at an optimal pace.
  • The line item is not achieving its desired KPI or goal.
  • The line item is not spending enough of the allocated budget.
  • Advertiser A wins and pays $1.04
  • Advertiser C wins and pays $1.11
  • Advertiser C wins and pays $1.05
  • Advertiser B wins and pays $1.11
  • Programmatic advertising
  • Direct advertising
  • Private marketplaces (PMPs)
  • Amazon O&O properties
  • Third-party exchanges
  • Amazon Publisher Services (APS)
  • When reviewing a campaign’s performance toward an awareness goal.
  • When reviewing a campaign’s performance toward a purchase goal.
  • When reviewing a campaign’s performance toward a consideration goal.
  • An advertiser never needs to review brand halo metrics.
  • Speed: decisions made within nanoseconds
  • Customization: adjust levers as needed
  • Granularity: every impression is evaluated
  • Amazon does not offer automatic optimization
  • Fixed price
  • Open auction
  • Private auction
  • Martina should only leverage manual optimization tactics.
  • Martina should only leverage automatic optimization.
  • Martina should leverage automatic and manual optimization strategies.
  • Martina does not need to employ any optimization strategies.
  • GreenTree mobile met both campaign goals
  • GreenTree-BTF met both campaign goals
  • GreenTree -ATF did not meet the ROAS goal.
  • GreenTree video met the CPM goal but did not meet the ROAS goal.
  • Deal report
  • Performance report
  • 3P vendor report
  • Audience segmentation report
  • False
  • True
  • Advertisers can access comprehensive and unique inventory that is not available via other DSPs.
  • The Amazon DSP monitors for brand safety, traffic quality, viewability and 3rd party supply quality.
  • The Amazon DSP only offers manual optimization.
  • The Amazon DSP enables advertisers to leverage Amazon’s first-party insights.
  • Advertisers of a service that Amazon does not offer
  • Advertisers of a product under a category that Amazon does not offer
  • Any advertiser
  • Advertisers of brands that sell goods/services on Amazon
  • CPM
  • CPC
  • dCPM
  • Link in customer flow
  • Link out customer flow
  • False
  • True
  • Add to cart
  • Click-through rate
  • Impressions served
  • Brand halo
  • PMPs are invitation-only marketplaces.
  • PMPs allow advertisers broader access to third-party supply.
  • PMPs leverage Amazon’s header-bidding integrations.
  • PMPs extend the benefits of programmatic to specific publisher buys.
  • 10% of pixels in view for at least 2 seconds
  • 100% of pixels in view for at least 1 second
  • 50% of pixels in view for at least 3 seconds
  • 50% of pixels in view for at least 1 second
  • Shoppers are not moving from the consideration to purchase stage.
  • Shoppers are not moving from the purchase to advocacy stage.
  • Shoppers are not moving from the advocacy to loyalty stage.
  • Shoppers are not moving from the awareness to consideration stage.
  • True
  • False
  • True
  • False
  • 5+ reviews and a 3.5+ star rating
  • 50+ reviews and a 4.0+ star rating
  • 15+ reviews and a 3.5+ star rating
  • 30+ reviews and a 4.5+ star rating
  • False
  • True
  • CTAs are not allowed in ads that appear off Amazon
  • CTAs are not allowed in display ads
  • The custom image should not duplicate information that is in the e-commerce section
  • September 25th
  • October 1st
  • September 26th
  • October 6th
  • Amazon O&O properties
  • Private marketplaces (PMPs)
  • Amazon Publisher Services (APS)
  • Third-party exchanges
  • It reduces the risk of bidding on suspicious impressions
  • Amazon does not perform pre-bid analysis
  • It removes fraudulent elements after an impression is served
  • It filters out robotic bid requests
  • Type of creative selected
  • Duration of campaign
  • KPIs selected for an order
  • Supply selected for a line item
  • Shift budget from that line item to higher performing line items.
  • Increase frequency cap on that line item to serve more impressions.
  • Decrease frequency cap on that line item to serve less impressions.
  • Maintain bids and frequency caps.
  • Animation that mimics user interaction, such as a moving cursor
  • Flashing or pulsating text
  • Interactive elements that compliment the user experience
  • Engaging animation that does not distract or deceive
  • After reviewing campaign insights
  • Immediately after setting up the campaign
  • Before setting up the campaign
  • Before pulling downloadable reports
  • Shift budget from high-performing line items to the underperforming/underdelivering line items.
  • Adjust frequency caps on the underdelivering/underperforming line items to serve more impressions
  • Shift budget from the underperforming and underdelivering line items to higher performing line items that are scaling.
  • Adjust frequency caps on the underdelivering/underperforming line items to serve less impressions
  • Amazon O&O properties
  • Third-party exchanges
  • Private marketplaces (PMPs)
  • Amazon Publisher Services
  • Invitation-only marketplace allowing select buyers to bid on impressions
  • Amazon’s marketplace of 10,000+ directly integrated sites and apps
  • Code is placed directly on participating websites and apps
  • Exclusive supply sources available in the Amazon DSP
  • To be able to optimize to the ones performing best
  • To maximize viewability
  • To reduce time needed to set-up the campaign
  • To increase the campaign’s reach
  • all of these
  • Poor customer reviews
  • Out-of-stock issues
  • Prime Day
  • True
  • False
  • True
  • False
  • 14 days
  • 30 days
  • 7 days
  • 60 days
  • UNMISSABLE SUMMER DEALS!
  • Upgrade today
  • Shop now!
  • Hurry while supplies last
  • 10 days
  • 1 day
  • 7 days
  • 30 days
  • False
  • True
  • True
  • False
  • Decrease bids
  • Relax the viewability setting
  • Select any unchecked supply sources
  • Decrease frequency caps
  • IM – Exercise & Fitness Apparel
  • LS – Parents with Children in Household
  • LS – Music, Movies, TV Fans
  • LS – Sci-fi Interest
  • Manual optimizations
  • Automatic optimizations
  • Neither of these

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