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Amazon DSP Advanced Certification Exam Answers


Amazon DSP Advanced, or Amazon Demand-Side Platform Advanced, is a powerful advertising solution offered by Amazon. It allows advertisers to programmatically buy display and video ad placements both on and off Amazon-owned properties, reaching potential customers across the web. Here’s a brief introduction to its key features and functionalities:

  1. Programmatic Advertising: Amazon DSP Advanced operates on a programmatic advertising model, enabling advertisers to buy ad placements in real-time through automated processes. This approach allows for precise targeting and efficient ad delivery.
  2. Audience Targeting: One of the platform’s strengths lies in its robust audience targeting capabilities. Advertisers can target specific audiences based on a variety of factors, including demographics, interests, shopping behavior, and more. Amazon’s vast trove of customer data enhances the precision and effectiveness of targeting options.
  3. Campaign Management: Amazon DSP Advanced provides tools for creating and managing advertising campaigns with ease. Advertisers can set campaign objectives, budgets, and scheduling parameters to align with their marketing goals.
  4. Ad Formats: The platform supports various ad formats, including display and video ads. These ads can be tailored to fit different placements and devices, ensuring optimal performance and engagement.
  5. Measurement and Reporting: Advertisers have access to comprehensive measurement and reporting tools to track the performance of their campaigns in real-time. This data allows for ongoing optimization and refinement to maximize ROI.
  6. Integration with Amazon Ecosystem: Amazon DSP Advanced seamlessly integrates with other Amazon advertising solutions, such as Sponsored Ads and Stores, providing advertisers with a holistic approach to their Amazon advertising strategy.
  7. Cross-Channel Reach: In addition to reaching customers on Amazon-owned properties, Amazon DSP Advanced extends advertisers’ reach across a vast network of third-party websites and apps, allowing for broader exposure and engagement.
  8. Advanced Targeting Strategies: The platform offers advanced targeting strategies, such as retargeting, lookalike audiences, and contextual targeting, to further enhance campaign effectiveness and reach relevant audiences.

Overall, Amazon DSP Advanced empowers advertisers with sophisticated tools and capabilities to effectively reach and engage their target audience both on and off Amazon, driving meaningful results and maximizing advertising ROI.

Amazon DSP Advanced Exam Quiz Answers

  • Amazon Ads can generate impression forecasts against newly-transferred audiences after 14 days.
  • The audiences are automatically updated daily.
  • DMP audiences will appear in the Amazon DSP within 48 hours and can be immediately applied to campaigns.
  • Newly-transferred DMP audiences will populate in your overlap report after 7 days.
  • Click tags
  • Server-to-server integrations
  • Impression tags
  • Creative macros
  • DMP-transferred audiences or advertiser hashed-customer list
  • All of these
  • Pixel seed audiences
  • Amazon Advertising tag remarketing audiences
  • No. You should separate deals into their own line items. Deals can have varying floors which can require customized settings for each line item.
  • Yes. You should group all deals into a single line since it saves time.
  • Yes. Amazon DSP will know the specific bid settings for the various deals running on the same line item.
  • Supply source
  • Preferred deal vs. private deal
  • Fixed vs. floor price
  • Seat ID
  • True
  • False
  • All of these are true.
  • If a third-party pixel is appended on a creative, and Amazon Ads has a server-to-server integration with that third-party, the creative will not be approved. You will need to remove the pixel, and instead append the adapter URL.
  • Amazon Ads allows advertisers to run third-party served creatives as long as the ad servers are on the list of approved vendors.
  • Using invalid macros in creatives will cause the ad to be rejected.
  • The Amazon DSP will adjust bids based on the likelihood of conversion.
  • The Amazon DSP will bid the max bid for all impressions.
  • The Amazon DSP will adjust bids to ensure the campaign delivers the full budget.
  • The Amazon DSP will bid the base bid for all impressions.
  • False
  • True
  • False
  • True
  • When directing to an Amazon Ads site for mobile in-app ads with third-party tags, Amazon Ads requires using a 1×1 pixel and not a redirect.
  • If you are running creatives served through a third-party on eligible Amazon DSP inventory, you will need to append your third-party tag in the tag source section of creative settings.
  • All content must be served from the ad server’s domain and may not call from other domains. Only secured calls (https://) are accepted.
  • Amazon Ads accepts third-party hosted creative libraries from all third-party ad servers.
  • All-up conversion
  • Post-view conversion
  • Pre-view conversion
  • Post-click conversion
  • Both simple pixel and AAt
  • Floodlight pixel
  • Amazon Advertising tag (AAt)
  • Simple pixel
  • True
  • False
  • False
  • True
  • All of these
  • Product purchases
  • Brand views
  • Searches
  • Bid request
  • Supply-side platfrom (SSP)
  • Demand-side platform (DSP)
  • Model-predicted action
  • Max bid
  • “While spending full budget, maximize performance” bid strategy
  • “Maximize performance” bid strategy
  • Automated budget optimization
  • All of these
  • Brand views
  • Brand purchases
  • Similar brand views
  • Preferred deal
  • Private auction deal
  • Advertiser first deal
  • Prime day deal
  • Advertiser C wins and pays $1.05.
  • Advertiser C wins and pays $0.66.
  • Advertiser C wins and pays $0.65.
  • Advertiser B wins and pays $0.66.
  • Lifestyle audiences
  • In-market audiences
  • Life event audiences
  • Demographic audiences
  • True
  • False
  • False
  • True
  • All of the these
  • VAST 2
  • VPAID Flash
  • VPAID JS
  • False
  • True
  • Remarketing pixel
  • None of these
  • Conversion pixel
  • Conversion and remarketing pixel
  • All of these may occur.
  • The last set of conversion insights will come in 14 days before the campaign ends.
  • There may be conversion insights coming in after a campaign ends due to the 14-day lookback window.
  • There should be no conversion insights coming in after a campaign ends.
  • True
  • False
  • Post-click conversion
  • All-up conversion
  • Pre-view conversion
  • Post-view conversion
  • 1 day
  • 14 days
  • 7 days
  • 30 days
  • 1 day after the conversion
  • On the day of the conversion
  • The date the impression was served
  • 1 day after the impression was served
  • Impressions
  • Pixel conversions
  • Purchases
  • Detail page views
  • Private auction deals allow you to pay a varied CPM across multiple sites.
  • Private auction deals give an exclusive group of advertiser’s priority to bid on the open inventory.
  • Private auction deals work on a 1st price auction where the highest bidder wins the impression, and pays the highest bid.
  • Private auction deals work on a 2nd price auction where the highest bidder wins the impression, but pays the 2nd highest bid.
  • Increase your base bid.
  • Lower your base bid.
  • Add daily budget caps to your order.
  • Remove the lowest-performing supply source.
  • Second-price auction
  • Third-price auction
  • First-price auction
  • True
  • False
  • Custom audiences
  • Standard audiences
  • Channel-based audiences
  • None of these
  • .dsp
  • .tsv
  • .csv
  • .xls
  • False
  • True
  • False
  • True
  • None of these
  • Campaign optimizations
  • Reporting
  • Campaign creation
  • You will need to create both remarketing and lookalike audiences separately in the audience’s tab of Amazon DSP.
  • To create a remarketing audience based on pixel exposure, go into the audience’s tab of Amazon DSP.
  • You can create a remarketing audience at the same time as you create the pixel through the pixels tab of Amazon DSP.
  • The line item has already reached its frequency cap for that user; therefore, the line item is not considered.
  • The geo location of the line item overlaps with the location properties of the request.
  • The Amazon Ads viewability threshold set for the line item did not meet the estimated viewability score of the request, therefore the line item is not considered.
  • The order has already reached its frequency cap for that user; therefore, the line item is not considered.
  • True
  • False
  • False
  • True
  • False
  • True
  • False
  • True
  • The Amazon DSP will increase submitted bids for most impressions.
  • The Amazon DSP will increase the model-predicted action for most impressions.
  • The Amazon DSP will decrease the model-predicated action for most impressions.
  • The Amazon DSP will decrease submitted bids for most impressions.
  • Remove the lowest performing audiences on the top-performing line.
  • Increase the base bid on the top-performing line.
  • Decrease the base bid on the top-performing line.
  • Tighten frequency from “3 per 1 day” to “1 per 1 day” on the top-performing line.
  • False
  • True
  • False
  • True
  • False
  • True
  • Lifestyle audiences
  • In-market audiences
  • Interest-based audiences
  • Life event audiences
  • Tag-specific insights
  • Anything presents in HTTP headers
  • Advertiser-defined insights
  • All of these
  • July 3rd: Desktop display ad view –>
  • July 24th: Mobile display ad click –>
  • July 25th: Video ad view –>
  • July 30th: Purchase made
  • July 3rd desktop display ad view receives credit in Amazon DSP reporting.
  • All interactions will receive credit in Amazon DSP reporting.
  • July 24th mobile display ad click receives credit in Amazon DSP reporting.
  • July 25th video ad view receives credit in Amazon DSP reporting.
  • False
  • True
  • False
  • True
  • False
  • True
  • True
  • False
  • True
  • False
  • True
  • False
  • Hashed audiences.
  • All of the above
  • Simple pixel or Amazon Advertising tag events.
  • Audiences transferred from DMPs.
  • True
  • False
  • Deal ID
  • All of these are true
  • Supply source
  • Preferred deal vs. private deal
  • Simple pixel
  • Amazon Smart cookie
  • Amazon Ads tag (AAt)
  • Amazon Pixel Pro
  • False
  • True
  • Conversion pixel
  • Conversion and remarketing pixel
  • None of these
  • Remarketing pixel
  • July 3rd desktop display ad view receives credit in Amazon DSP reporting.
  • All interactions will receive credit in Amazon DSP reporting.
  • July 24th mobile display ad click receives credit in Amazon DSP reporting.
  • July 25th video ad view receives credit in Amazon DSP reporting.
  • True
  • False
  • Advertiser-defined insights
  • Tag-specific insights
  • Anything presents in HTTP headers
  • All of these
  • False
  • True
  • Max bid
  • “While spending full budget, maximize performance” bid strategy
  • “Maximize performance” bid strategy
  • Automated budget optimization
  • False
  • True
  • While spending full budget, maximize performance
  • Maximize performance
  • The line item has already reached its frequency cap for that user; therefore, the line item is not considered.
  • The geo location of the line item overlaps with the location properties of the request.
  • The Amazon Ads viewability threshold set for the line item did not meet the estimated viewability score of the request, therefore the line item is not considered.
  • The order has already reached its frequency cap for that user; therefore, the line item is not considered.
  • None of these
  • Campaign optimizations
  • Reporting
  • Campaign creation
  • Private auction deals allow you to pay a varied CPM across multiple sites.
  • Private auction deals give an exclusive group of advertiser’s priority to bid on the open inventory.
  • Private auction deals work on a 1st price auction where the highest bidder wins the impression, and pays the highest bid.
  • Private auction deals work on a 2nd price auction where the highest bidder wins the impression, but pays the 2nd highest bid.
  • When directing to an Amazon Ads site for mobile in-app ads with third-party tags, Amazon Ads requires using a 1×1 pixel and not a redirect.
  • If you are running creatives served through a third-party on eligible Amazon DSP inventory, you will need to append your third-party tag in the tag source section of creative settings.
  • All content must be served from the ad server’s domain and may not call from other domains. Only secured calls https is accepted.
  • Amazon Ads accepts third-party hosted creative libraries from all third-party ad servers.
  • Supply source
  • Preferred deal vs. private deal
  • Fixed vs. floor price
  • Seat ID

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