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Amazon Video Ads Certification Exam Answers


Amazon Video Ads are a powerful tool for businesses to reach their target audience on one of the world’s largest online marketplaces. These ads allow advertisers to promote their products or services through engaging video content to millions of Amazon customers. Here’s a brief introduction to Amazon Video Ads:

  1. Placement: Amazon Video Ads are displayed across various placements within the Amazon ecosystem, including the Amazon website, mobile app, and Fire TV devices. This ensures advertisers can reach customers at different touchpoints of their shopping journey.
  2. Targeting Options: Amazon offers precise targeting options based on customer demographics, shopping behavior, interests, and more. Advertisers can target specific audiences to ensure their ads are shown to the most relevant potential customers.
  3. Ad Formats: Amazon offers different ad formats for video ads, including in-stream video ads that appear before, during, or after other video content, and out-stream video ads that appear within Amazon’s display ad placements.
  4. Metrics and Measurement: Advertisers can track the performance of their video ads in real-time using Amazon’s robust analytics tools. They can monitor metrics such as views, clicks, conversions, and return on investment (ROI) to optimize their campaigns for better results.
  5. Creative Guidelines: Amazon provides guidelines for creating compelling video ads that resonate with their audience. Advertisers should focus on high-quality visuals, clear messaging, and a strong call-to-action to drive engagement and conversions.
  6. Budget and Bidding: Advertisers can set their budget and bidding strategy based on their advertising goals and budget constraints. Amazon offers flexible bidding options, including cost-per-click (CPC) and cost-per-thousand-impressions (CPM), to suit different campaign objectives.
  7. Integration with Amazon Advertising Platform: Amazon Video Ads can be managed alongside other advertising campaigns through the Amazon Advertising Platform (AAP). This integration allows advertisers to streamline their ad campaigns and access additional targeting capabilities.

Overall, Amazon Video Ads provide businesses with a powerful platform to showcase their products or services to a highly engaged audience and drive meaningful results for their advertising campaigns.

Amazon Video Ads Exam Quiz Answers

  • audience insights
  • manual keyword and product targeting
  • Amazon insights
  • automatic keyword and product targeting
  • Campaign reports
  • Brand Lift Studies
  • Targeting reports
  • Keyword placement reports
  • True
  • False
  • False
  • True
  • True
  • False
  • Amazon Marketing Cloud
  • AdTech Suite
  • Amazon Attribution
  • Amazon Brand Lift
  • only deliver videos using cost per click.
  • only access video placements outside of the Amazon store.
  • pair video with Sponsored Display capabilities.
  • only access video placements in the Amazon store.
  • False
  • True
  • Amazon Attribution
  • Amazon advertising console reports
  • Amazon Marketing Cloud
  • Amazon Brand Lift
  • Sponsored Brands video ads
  • Streaming TV ads
  • Sponsored Display video ads
  • Online Video ads
  • setting up negative keywords through keyword and product targeting
  • transferring your audiences from an overlap report
  • trasnferring your ad creative report from your video creative builder
  • transferring your audiences from a data management platform
  • True
  • False
  • Amazon Attribution
  • Amazon Marketing Cloud
  • AdTech Suite
  • Amazon Brand Lift
  • They are display ads
  • They are sponsored ads
  • They are Amazon DSP video ad solutions
  • True
  • False
  • Streaming TV ads
  • Online Video ads
  • Sponsored Display video
  • Sponsored Brands video
  • True
  • False
  • False
  • True
  • Amazon advertising console reports
  • Targeting and keyword reports
  • Optimization levers
  • Amazon Marketing Cloud
  • Pull reports to compare all your video ads’ performances
  • Transfer your audiences from an overlap report
  • transferring your audiences from a data management platform
  • Create automatic templated videos
  • Sponsored Display video
  • Twitch Premium Video
  • Online Video ads
  • Streaming TV
PurchaseFocuses on capturing existing demand for your brand or products by reaching an audience who is already considering your brand.
AwarenessFocuses on generating new, long-term demand and interest for your brand and products, and is the beginning of customers’ interest in a product or brand.
LoyaltyFocuses on repeat purchases and creating a following for your brand by encouraging continued engagement with your brand.
ConsiderationFocuses on building new, short-term demand for an advertiser’s products and encourages shoppers to browse and think about purchasing your brand and products.
  • True
  • False
  • Sponsored Brands video
  • Online Video, Streaming TV, and Sponsored Brands video
  • Online Video, Sponsored Display video, and Streaming TV
  • Sponsored Display video, Streaming TV, and Sponsored Brands video
  • A search term reports
  • A campaign reports
  • A keyword reports
  • A campaign placement reports
  • cannot be measured
  • cannot help reach audiences incremental to linear TV
  • may appear in third-party streaming TV apps via Amazon Publisher Direct
  • may appear in Amazon Publisher Direct sites
  • False
  • True
  • Amazon Audiences
  • Overlap reports
  • Amazon Ad tag
  • Audience planning
  • Manual and automatic
  • Neither
  • Manual
  • Automatic
  • True
  • False
  • True
  • False
  • Sponsored Brands video
  • Sponsored Display video
  • Streaming TV ads
  • Online Video ads
  • Pay everytime a shopper views the ad
  • Can use keyword and product targeting
  • Only pay when a shopper clicks on the ad
  • Can easily build video campaigns
  • True
  • False
  • Sponsored Display video
  • Streaming TV ads
  • Online Video ads
  • Sponsored Brands video
  • Can be complemented with Streaming TV ads
  • Can be linked to a product detail page
  • Can run on Amazon Publisher Direct
  • Can run on Amazon-owned sites and third-party sites
  • False
  • True
  • True
  • False
  • False
  • True
  • Streaming TV is available on cable television.
  • Streaming TV is a type of streaming media, live or pre-recorded.
  • Streaming TV is available on linear tv.
  • Streaming TV is available inside the Amazon store.
  • targeting by location
  • keyword targeting
  • overlap reports
  • product targeting
  • False
  • True
  • Sponsored Display video
  • Streaming TV ads
  • Online Video ads
  • Sponsored Brands video
  • Amazon Audiences
  • Amazon Ad tag
  • Omnichannel metrics
  • Overlap reports
  • You can create lookalike audiences.
  • You can track spending.
  • You can analyze your campaign’s advertising cost of sales (ACOS).
  • You can target audiences by geographic location.
  • True
  • False
  • automatic keyword and product targeting
  • Amazon audience insights
  • keyword match types
  • manual keyword and product targeting
  • both automatic and manual
  • manual
  • neither
  • automatic
  • Select specific keywords or categories to target ads
  • Submit your video to moderation to be approved.
  • Reach pre-built audiences and custom audiences based on interactions with your brand’s products or related products in Amazon stores.
  • Set up your video ad creative
  • Amazon advertising console reports
  • Video Creative Builder
  • Targeting and keyword reports
  • Amazon Attribution
  • Pull reports to compare all your video ads’ performances
  • Transfer your audiences from an overlap report
  • Transfer your audiences from a data management platform
  • Customize the look and feel of your video
  • Sponsored Display Video ads reach audiences *only* through the Amazon store.
  • Sponsored Display video ads reach audiences *on and off Amazon. *
  • Sponsored Display Video ads reach audiences *only* through third-party websites.
  • Sponsored Display Video ads reach audiences *only* through Amazon Publisher Direct.
Streaming TV ads… are full-screen, non-skippable ads that run via a streaming video service over the internet (without satellite or cable), typically viewed on a TV. These video ads show up alongside premium content like TV shows and movies on popular services such as Freevee, Amazon Publisher Direct (APD) broadcaster and network apps, live sports on Prime Video, Twitch, and the News app on Fire TV.
Sponsored Brands video ads… are unskippable, auto-played video ads on Amazon for select keywords that are relevant to your product and serve on top-of-search, below the fold, bottom-of-page, and on product detail pages. These ads are available in desktop, mobile, tablets, and mobile applications. These video ads can be linked to the product detail page or Stores for the product being advertised.
Sponsored Display video ads… are automatic, on loop video ads, muted by default, that have a control button to unmute. These ads can help expand reach via display solutions made available via Amazon Publisher Direct (APD), third-parties, and IMDb.com.
Online Video ads…. are video ads that appear both in-stream (before, during, or after video content) and out-stream (in non-video enviornments between text and images) across desktop, mobile, and tablet on inventory on Amazon-owned sites (such as IMDb.com and Twitch), and across the web on leading publisher sites, such as Amazon Publisher Direct (APD).
  • Streaming TV
  • Online Video ads
  • Twitch Premium Video
  • Sponsored Display video
  • False
  • True
  • Geographic insights
  • Amazon Marketing Cloud
  • Targeting and keyword reports
  • Amazon Attribution
  • True
  • False
  • Can be linked to a product detail page
  • Deliver videos using a cost per thousand viewable impressions
  • Connect to a Store landing page
  • Do not have any keyword or product targeting capabilities
  • audience insights
  • Amazon Audiences
  • advertiser audiences
  • keyword targeting
  • False
  • True
  • False
  • True
  • False
  • True
  • False
  • True
  • Linear TV ads
  • Sponsored Brands video
  • Sponsored Display video
  • Twitch Premium Video
  • Streaming TV
  • Online Video ads
  • True, you cannot measure the incremental reach of your Streaming TV ad campaign.
  • False, you can measure the incremental reach of your Streaming TV ad campaign.
  • A search term reports
  • An advertised/purchased product reports
  • A campaign placement reports
  • A performance reports
  • True
  • False
  • Can be delivered across Amazon Publisher Direct & third-party exchanges
  • May appear on linear tv
  • Can help you reach relevant audiences
  • Can optimize cross-channel advertising strategies

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