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Facebook Marketing Certification – Facebook Marketing MCQ (Muliple Choice Questions) | The Digital ADDA

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Facebook marketing is a platform that offers a variety of highly targeted paid advertisements and organic posts, allowing brands to put their products and services in front of the massive audience. The quiz below will help shed some light on that. Do give it a shot and see what new facts you may learn about this emerging concept in business.

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Facebook Marketing Quiz Questions Answer

Q.1 Google is great to fulfill demand but on Facebook you can

  1. Generate new demand by generating interest.
  2. Find new fans who will buy your products.
  3. Target your audience.
  4. Send messages to fans.

Q.2 The right type of Facebook fans you want for your business page are

  1. Passionate
  2. Affordable
  3. Action takers
  4. All of the above

Q.3 What are people saying on social media is a type of __________ approach? 

  1. Proactive
  2. Reactive
  3. Courteous
  4. Laidback

Q.4 “We have leading UV Filtering Technology in the industry. Click here to buy” is an ad copy example that focuses on

  1. Company Product
  2. Product Feature
  3. Product Benefit
  4. Selling the Dream

Q.5 On an average, a Facebook user is a fan of _________ pages?

  1. Between 25-30
  2. Between 20-25
  3. Between 15-20
  4. Between 10-15

Q.6 On an average a user on Facebook spends _____ minutes on Facebook per day.

  1. 21
  2. 25
  3. 27
  4. 29

Q.7 NFO is _____________ ?

  1. New Facebook Optimization
  2. News Feed Optimization
  3. News Facebook Optimization
  4. All of the above

Q.8 A 3 week Facebook Ad campaign for the Galaxy S3 phone reached ________________?

  1. 100 Million unique users
  2. 105 Million unique users
  3. 110 Million unique users
  4. 115 Million unique users

Q.9 Which is NOT an available bid type for an ad on Facebook?

  1. CPM
  2. CPC
  3. oCPM
  4. oCPC

Q.10 To engage your Facebook fans it is recommended that you utilize posting tactics like.

  1. New product promotions
  2. Asking for a Like or Share
  3. Sharing links from websites
  4. Offering product discounts

Q.11 According to Gigya’s most recent social login report, Facebook accounted for what percentage of social logins during Q4 2015?

  1. 62%
  2. 26%
  3. 82%

Q.12 What new video metrics did Facebook recently announce it would be rolling out?

  1. Sound-On and Sound-Off
  2. Total Minutes Viewed
  3. 10-Second Views
  4. All of the above

Q.13 How can a company target prospective users via paid Facebook ads?

  1. Browser bookmarks & download history
  2. Keywords & search history
  3. All of these
  4. Interests & demographics

Q.14 How many hours of video is watched daily on Facebook?

  1. 25 Million
  2. 100 Million
  3. 250 Million

Q.15 Recently Facebook updated its video ad features by automatically adding captions to videos. According to the social media network, captions increase video view times, on average, by how much?

  1. 12%
  2. 5%
  3. 33%

Q.16 By December 2015, how many Business Pages did Facebook report were active on its platform?

  1. 10 million
  2. 5 million
  3. 250 million
  4. 50 million

Q.17 Facebook recently expanded its Audience Network (FAN) beyond apps to include mobile websites, making it possible for Facebook advertisers to do what?

  1. Access native ad units on mobile websites via FAN.
  2. Build campaigns targeting non-Facebook users.
  3. Follow their competitor’s mobile Facebook ads.

Q.18 Which version of Facebook Lead Ads rolled out first: mobile or desktop?

  1. Mobile
  2. Desktop

Q. 19 A recent content marketing report from TrackMaven claimed branded content shared on Facebook delivered how much more engagement over content shared via Twitter?

  1. 5 times the engagement
  2. 3 times the engagement
  3. 10 times the engagement

Q.20 What does Facebook call its recently launched hub for sports fans to connect in real-time?

  1. Facebook Sports Live
  2. Facebook Fandom
  3. The Scorecard
  4. Facebook Sports Stadium

Q. 21 Earlier this month, Facebook announced its News Feed algorithm would begin relying more heavily than it had in the past on which of the follow two signals?

  1. User feedback and surveys
  2. Likes, comments and shares

Q.22 Of the following three features, which is NOT included in Facebook’s Page Plugin functionality? 

  1. Integration with Facebook Events
  2. Ability to make purchases
  3. Handle messages from customers

Q.23 True or False: Facebook’s Local Insights Tool is directly tied to its Local Awareness Ads.

  1. False
  2. True

Q.24 What is the name of Facebook’s ad unit specifically built to work as a substitute for video ads when mobile connections are slow or unreliable?

  1. Lead Ads
  2. Video Captures
  3. Carousel Ads
  4. Slideshow

Q.25 True or False: Facebook Live – the site’s live video feature – has a subscribe button.

  1. True
  2. False

Q.26 In addition to its standard video ad option, Facebook also offers a cost-per-second video ad for advertisers concerned that a three-second video view isn’t enough. What is the time-length of Facebook’s CPV video ad?

  1. 12 seconds
  2. 10 seconds
  3. 18 seconds
  4. 30 seconds

Q.27 Where would you set your budget and schedule?

  1. Campaign
  2. Ad Set
  3. Ad

Q.28 Can you choose your target group using facebooks ads?

a)    Yes

b)    No

Q. 29 TRUE or FALSE? Integrating apps and third party websites with Facebook does *NOT* require creating a FB application.

a)     TRUE

b)    FALSE

Q.30 Which of the following is NOT considered in Facebook’s engagement metric?

a)     Comments

b)    Share

c)     Likes

d)    Views

Q.31 Facebook users spend the most time (40%) on which page?

a)     Collective Friend’s Profiles

b)    Chat Windows

c)     News Feed

d)    Own Profile

Q.32 True or False? Facebook supports hashtags.

a)     FALSE

b)    True

Q.33 On Facebook, you can sponsor a post to a specific audience age, gender and location.

a)     FALSE

b)    True

Q.34 Ads Manager is where you can manage your Facebook ads.

a)     FALSE

b)    True

Q.35 What is the name of Facebook’s analytic package?

a)    Insights

b)    Discovery

c)     Princeps

d)    GlassDoor

Q.36 True or False? Mobile users can see a sponsored story in their newsfeed.

a)     FALSE

b)    True

Q.37 What is the name for Facebook’s ranking algorithm?

a)     Like Rank

b)    Face Rank

c)     Page Rank

d)    Edge Rank

Q.38  What does CTR stand for?

a)     Client/Thought Relation

b)    Click Through Rate

c)     Cost Times Response

d)    Cost Through Recession

Q.39 True or False? Once a budget is set it cannot be changed.

a)     False

b)    True

Q.40 What button can be installed on outside webpages to allow consumers to become a fan of your page?

a)    Like Button

b)    Feed Button

c)     F – Button

d)    Fan Button

Q.41 How can I get more people to share my posted content?

a)    (all of these)

b)    Offer an incentive to users for sharing

c)     Include an image with your Facebook status update

d)    Use a Call to Action in the post

 Q.42 What allows users to share their location on Facebook?

a)     Pin-Points

b)    Check-Ins

c)     Shout-Outs

d)    Four-Squares

Q.43 Where can you see statistics of your posts on Facebook?

a)     Analytics

b)    See who like

c)     Insights

d)    Settings

Q.44 What symbol allows users to ‘tag’ other users or companies?

a)     > 

b)    @

c)     #

d)    *

Q.45  What symbol does Facebook use to mark verified pages?

a)     The letters “OK”

b)    A star

c)     A check mark

d)    A hand giveing a thumbs-up signal

Q.46  Which of the following is *NOT* a type of promotion offered by Facebook Offers?

a)     Online

b)    In Store

c)     Traditional Media

Q.47 True or False? Ads on Facebook mobile appear in the sidebar.

a)     True

b)    False

Q.48  What is the purpose of the ‘star’ action in your company profile?

a)     Make your most important post stay at the top of your Page for 7 days

b)    Note a post for later reference

c)     Share a post with your top followers

d)    Highlight important stories by making them larger and more visible

Q.49 How are Facebook ads paid for?

a)     Keyword bids

b)    Demographic bids

c)     Cost-per-like

d)    CPC & CPM

Q.50 What icon can one attach to in-store flyers, posters, etc. to direct mobile consumers to their Facebook page?

a)    QR codes

b)    Instagrams

c)     Hyperlinks

d)    EdgeRank

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