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Amazon DSP Certification Answers 2024 (Updated)

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Which metric would best reflect success in driving awareness?

  • Add to cart
  • Clicks
  • Impressions

Danbi noticed their display campaign had high impressions, but did not receive many views. This most likely indicates that:

  • Shoppers are not moving from awareness to consideration
  • Shoppers are not moving from consideration to conversion
  • Shoppers are not moving from conversion to loyalty

Where on Amazon DSP can advertisers explore and select the best creative assets to optimize their campaigns?

  • Advertising console
  • Creative gallery
  • Custom reporting

Which best describes brand halo conversion?

  • Conversions of non-promoted ASINs within the 14-day attribution window
  • Conversions of all brand ASINs outside of the 14-day attribution window
  • Conversions of promoted ASINs

Display ads purchased with Amazon DSP can run on Amazon-owned inventory and third-party inventory in both desktop and mobile environments.

  • False
  • True

Wenjing is a campaign planner at an agency. They have a client who sells car insurance and do not offer any products for sale in the Amazon store. Is this company eligible to use Amazon DSP?

  • No
  • Yes

What breakdowns are available in custom reports to analyze inventory?

  • Advertiser, order, line item, and creative
  • Orders only
  • Orders and line items

Which is the most significant benefit of using Amazon DSP for brands that do not sell their products in the Amazon store?

Reach incremental audiences by serving ads across a wide network of websites and apps

Re-engage shoppers that recently viewed a brand’s product detail pages

Access to reporting on ecommerce metrics

Display ads on Amazon.com must always contain the advertiser’s brand name and/or logo.

True

False

Finnigan wants to grow new-to-brand sales. Which campaign strategy would best help them achieve this goal?

Create campaign using custom audience that includes a mix of in-market, lifestyle, and demographic audiences

Create campaign using custom audience that excludes shoppers that purchased from their brand in the past 365 days

Create a campaign focused on views remarketing audiences

What mechanism does programmatic advertising uses to deliver the most effective ads to audiences?

Programmatic advertising uses manual workflows to deliver the most effective ads to audiences based on a variety of signals

Programmatic advertising uses workflow automation and machine learning algorithms to deliver the most effective ads to audiences based on a variety of signals

Programmatic advertising uses workflow automation to deliver the most effective ads to audiences based on a variety of signals

Which of the following best describes traffic quality for Amazon DSP campaigns?

Viewability of the ad

The validity of ad traffic, focusing on who generated the traffic and how it’s generated, ensuring that traffic is generated legitimately by humans, and not by bots

Ensuring ads do not appear in places that are not brand safe

What is the standard attribution window for Amazon DSP?

14 Days

7 Days

21 Days

Which of the following best describes invalid traffic for Amazon DSP campaigns?

The context within which the ad appears

Fraudulent, involuntary, non-human, duplicate, or otherwise illegitimate as defined in the Media Rating Council’s (MRC) IVT guidelines

The practice of filtering out egregious content that does not meet the content adjacency policy

KitchenSmart wants to run an ad with copy that creates a sense of urgency for their new food processor that reads “Hurry, buy now!” Is this compliant with Amazon Ads guidelines and acceptance policies?

False

True

Gerald is writing copy for their upcoming display campaign to promote their new sunscreen. Which copy would meet policy requirements?

“Hurry! Limited supply!”

“Learn more about our sunscreen”

“Number 1 sunscreen in the USA”

Which best describes the benefit of running cross-device campaigns?

Running ads on multiple device types extends your reach and ensures that you meet your audiences where they are already spending their time online

Running ads on multiple device types helps drive traffic to your Brand Store

Running ads on multiple device types helps you identify which audiences are most relevant to a campaign

What can brand halo help advertisers better understand?

Improve understanding of how a campaign may have contributed to an overall lift in brand-wide conversion events

Improve understanding of how audiences engage with a brand

Improve understanding of how a campaign may have influenced non-ad-attributed metrics

What is the primary benefit of the real-time capabilities of a demand-side platform (DSP) in programmatic advertising?

The efficient allocation of advertising budgets across a single ad exchange and SSP

The ability to serve ads based on algorithms that target audiences on a one-to-one basis

The large volume of bid requests processed by the DSP from a single inventory source

Which of the following best describes brand halo?

Brand halo expands conversion attribution to all ASINs that have the same brand name(s) as the ASINs associated to the purchases

Brand halo only assesses conversion attribution of ASINs promoted in a campaign

Brand halo helps you understand which audiences are most likely to engage with your brand

Amazon Publisher Direct (APD) provides advertisers direct access to a vast number of premium connected TV (CTV), video, and display, and publishers around the world.

False

True

Which of the following is best described as measurement of aggregated audience interactions with ads that have contributed to an advertiser’s goal?

Custom reporting

Conversion attribution

Attribution window

Jiwoo is interested in growing awareness for their brand using Amazon DSP. What would be the best way for them to get started?

Understand their audience so they can plan campaigns to effectively to reach these groups

Invest in campaigns focused on driving detail page views

Look at their past campaign performance to assess their conversion rate

What is the primary benefit of the budget optimization feature in Amazon DSP campaigns?

Enables advertisers to opt out specific line items from the manual budget optimization

Allows advertisers to manually control the budget allocation across a group of line items

Ensures the campaign budget is spent effectively by dynamically allocating funds to the best performing line items

Which metric would best reflect success in driving consideration?

Detail page view rate

Impressions

Subscribe and Save

Josue wants to create a display campaign that links to their Amazon product detail page. Why must they use eCommerce display ads for this?

It is typically the highest performing ad type regardless of category

This policy ensures that there is accuracy with current retail pricing and the Amazon product detail page

eCommerce display ads are best at driving consideration

Video ads purchased on Amazon DSP includes which of the following formats?

Online video (OLV) ads and Streaming TV ads (Prime Video ads, Twitch, Fire TV Channels, Freevee, etc.)

Sponsored TV

Streaming TV ads (Prime Video ads, Twitch, Fire TV Channels, Freevee, etc.)

Amazon DSP allows you to create and download custom reports and configure reports with specific metrics and dimensions to suit your campaign goals.

True

False

Anand is considering using Amazon Publisher Director (APD) and third-party exchanges to accessing more inventory sources. Which of the following best describes the benefits of this approach?

Using APD and third-party exchanges, they can run display ads that appear in placements in the Amazon store

Incorporating diverse inventory sources and supply into a campaign increases the likelihood of reaching relevant audiences wherever they are spending their time online

Incorporating diverse inventory sources and supply into a campaign increases the likelihood of winning bids

Which of the following is the correct hierarchy for campaign setup in Amazon DSP? Top line starts from left to right.

Advertiser, Entity, Line Item, Order, Creative

Creative, Order, Advertiser, Line item, Entity

Entity, Advertiser, Order, Line item, Creative

Bhindi runs ads for a brand that does not sell products or services in the Amazon store. They want to include pricing or savings for a static banner display ad. What must they do to ensure this creative is compliant with Amazon Ads guidelines and acceptance policies?

Pricing or savings claims can be located in static banners only if the pricing or savings claims are the same in the clickthrough destination

They cannot include any pricing or savings details if they do not sell in the Amazon store

Pricing or savings claims can be located in static banners regardless of where the clickthrough link leads

Ralf is looking to run a full-funnel campaign using Amazon DSP. They are planning to run a video campaign focused on driving reach and a display campaign using ASIN retargeting to drive conversions. What type of campaign would you recommend to further support this strategy?

Display campaign using lifestyle and in-market audiences to help drive consideration for their brand

Display campaign using demographic audiences to reach a wide audience

Display campaign using views remarketing audiences to reach shoppers that previously viewed product detail pages

Which of the following best describes a common use case for Amazon Ad Tag (AAT)?

Use AAT in place of campaign re-marketing audiences to achieve campaign goals

Place AAT on your Brand Store page to create custom audiences based on Brand Store visits

Place AAT on your website to create custom audiences based on website visits

What is a key feature of Amazon DSP that allows advertisers to reach a wide range of audiences?

The availability to sell in the Amazon store and on other third-party websites

The access to Amazon’s modeled audiences, their own audiences via Amazon Marketing Cloud (AMC), and 3P audiences

The ability to buy display, video, and audio ads programmatically across multiple channels

Mak is analyzing and reviewing the inventory forecast for their recent consideration campaign, and noticed that of the ten audiences they included, in-market audiences are outperforming others. What would be the best way to optimize this campaign?

Invest more budget into audiences that are underperforming to see if campaign performance improves

Remove audiences that are not performing well and focus on in-market audiences

Remove supply sources that are underperforming

Which of the following best describes Performance+ audiences?

Audience segments based on detail page views and keyword searches

Audience segments based on demographics

Goal-based, predictive-audience segments created by matching conversions to Amazon first-party shopping and entertainment signals

You are working on a new display ad and want to add a custom image. What is the maximum word count allowed in a custom image?

10

5

14

Which of the following are best described as components supplied by the advertiser, or pulled directly from the product detail page, to automatically generate creative variants using the ad components, such as a headline, description, and image?

Component-based creative

Audio ads creative

Creative gallery

What are the different pricing models available for programmatic ads on Amazon DSP?

Fixed CPM and dynamic CPM (dCPM) pricing models

Only fixed CPM pricing is available on Amazon DSP

Only dynamic CPM (dCPM) pricing is available on Amazon DSP

To create a custom report focused on segmentation analysis, which of the following dimensions would you select when generating your report?

Inventory

Audience

Products

Which Amazon DSP service model provides full programmatic campaign management and is billed using an insertion order?

Both managed service and self-service models

Self-service

Managed service

What Amazon DSP feature allows advertisers to improve their campaign performance by automatically adjusting bids based on the predicted likelihood of a user converting?

Amazon Publisher Direct

Bid optimization models

Goal-based bidding

Which metric would best reflect success in driving loyalty?

Add to cart

Impressions

Subscribe and Save

Amazon DSP campaigns can link to an Amazon destination, such as a product detail page on Amazon.com as well as non-Amazon destinations, such as a brand’s website.

True

False

What is the benefit of using “Prioritize KPI target” when setting up bidding priority during campaign setup?

Generates bids based on the predicted value of the impression as well as the how the campaign is pacing to its flight budget

Generates bids based on the predicted value of the impression, how the campaign is performing against its Target KPI, and how it’s pacing against its flight budget

Generates bids based on how the campaign is pacing against its flight budget

Why does Amazon DSP prioritize clicks over views when assessing attribution?

Clicks are easier to measure

View are less likely to occur in the 14-day attribution window, so clicks are prioritized

Clicks signal stronger intent than a view

Which of the following best describes asset-based creative (ABC) for display ads?

Traffics shoppers to an Amazon store page and uses advertiser’s uploaded ad components or assets to create in-feed native or responsive standard display.

Allows advertisers to promote the products they sell on Amazon.com using in-feed native or size responsive ads. The ad experience is constructed using ASIN details from the product detail page.

Traffics ad viewers to any website and uses advertiser’s uploaded ad components or responsive standard display ads.

Romane noticed their display campaign had a high detail page view rate, but low conversion rate. This most likely indicates that:

Shoppers are not moving from conversion to loyalty

Shoppers are not moving from consideration to conversion

Shoppers are not moving from awareness to consideration

Where can audio ads purchased with Amazon DSP run?

Third-party-owned traditional audio and podcast inventory

AM radio only

Amazon-owned and third-party-owned traditional audio and podcast inventory

Renaldo is writing copy for their upcoming display campaign to promote their new digital watches. Which copy would meet policy requirements?

“No time to wait for this watch!”

“Explore our full catalog of watches”

“There is no better time to buy!”

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